So you’ve set up your business, but you’ve just hit your first speed bump on your road to success. What do you do? Keep reading for the two biggest lessons you will need to learn. 

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Create your business around something that you are passionate about

You might have a great business idea. Something unique, niche and that people would buy. Sounds perfect right? In theory, yes, but if you’re not going to enjoy working on it, day in and day out and on a level that’s needed to sustain your business model, then your business isn’t going to do well no matter how brilliant the concept is.

You have to enjoy your daily tasks, and your business should be a constant source of inspiration for you, leading to an abundance of fresh, new ideas for products, growth and business sustainability. 

Make a list of the things that you enjoy and are passionate about if you don’t know how to get started. A standard working week is 37.5- 40 hours. It is often said that when you are running your own business these hours can sometimes double, if not triple, because there is so much that you have to put into it. But if this isn’t a labour of love and doesn’t set your soul on fire, then the hard truth of the matter is that it won’t be successful. However, if you are genuinely passionate and love what you are building and creating then yes, the hours might be long and maybe all of your spare times go only into your business at the beginning, but it will no longer feel like work, and that’s when you know that you are on the right track. Turn your passions into gold.

Preserve, Persevere, Persevere 

There is no sugar coating it, starting a business from scratch is never going to be easy. In fact, if we are really getting into the nitty-gritty, truth be told, it might take many months if not years, to get the kind of business growth you want. But that doesn’t mean that you shouldn’t go for it – success is out there and 100% possible if you just keep on pushing. It has been estimated that 30% of new businesses fail during the first two years and only 50% survive to make it to the five year mark. This doesn’t necessarily mean that the business models and ideas are bad, but that the business owners gave up too soon and many people fail because they give up too early at the first few signs of difficulty. The saying’ nothing in this life worth having comes easy’ can now sound like a cliche, but there is some truth to it. Did you know that Bill Gates’ first business venture was a failure? This didn’t discourage him, though, and he took all the lessons he learned from that failure and tried again. Just imagine that if he didn’t, we would never have Microsoft. So try, try and try again. Research and try out the many resources and services that are available to you and use them to help you if you are struggling. Maybe you have your own plumbing business and require a plumbing answering service to help with customer service during those times when you are simply too busy to get to the phone, or you need the help of a website designer to get your site up and running. Whatever it is try, try and try again and if something doesn’t work out, rather than giving up, think outside the box and adapt your business models. While it may feel like you are working against the odds at times when you encounter those first few problems and signs of difficulty, just remember that perseverance will be the key to your success. 

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