By Jerry Mooney
Your business’s approach to marketing can be determined by many different things. But what you shouldn’t forget is that all that really matters is the outcomes. If your marketing approach is simply not producing results for your business, then you need to rethink that approach.
Work With People Who Have a Proven Track Record
It’s often a good idea to work with other people when it comes to marketing your business online. There are a lot of different things that need to be covered, and you might not have the expertise to do that. Head to ignitedigital.com if you want to get help from digital marketing and SEO experts. It’s important to work with people who already have a proven track record. These are the people who will know what to do, and you will have complete confidence in their abilities.
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Track Unique Visitors
You should definitely be tracking the unique visits that your website is receiving if you want to know how your marketing tactics are playing out. If people are simply not heading to your website, it’s a sure sign that your marketing techniques are not doing what you wanted them to. It’s easy enough to track how many unique visits your website is getting. It’s better to track this metric than raw traffic data because that doesn’t offer you a picture of how many individuals are visiting your websites. Make sure you’re doing this if you’re not already. Head to dummies.com/business/marketing/measure-unique-visitors-to-your-website/ if you want to learn how to do it.
Aim to Keep Improving That Conversion Rate
As well as unique visitors, you need to focus on the conversion rate of your website. If your aim is to sell goods and services online, you need to make sure that you are converting those visitors into buyers. If people are heading to your website but not actually handing over their money and making a purchase, it suggests something isn’t quite working. It’s a good way of monitoring your success and seeing if your overall approach to marketing is working out or not. If it’s not, you’ll have to make changes sooner rather than later for the sake of your company.
Don’t Get Lost in Your Own Hype
You need to remember that your own thoughts and ideas don’t mean much if they don’t produce results. It’s very easy to be sold by your own sales patter and get lost in your own hype. That’s not going to help your business when it comes to succeeding with good marketing, though. You need to be level-headed, and don’t become too invested in a marketing idea until you’ve seen whether or not it works. It’s a much better approach to take to marketing. There is nothing to be gained by getting lost in your own hype and bluster.
Marketing is never easy to get right. You’ll experience successes, and you’ll experience failures. That’s just the way it is. But remember to never take your eye off the end results; they’re all that matters.
By Nigel Hilton
Every home needs a facelift after it’s been lived in for a while. You might have taken good care of your humble abode but paint fades, furnishings wear out, and kids come along to make a mess of everything. If you’re feeling a little uninspired by the current state of your household then you might want to look into giving it a bit of a facelift. Here are some tips to help you do so.
Let’s start with one of the most important rooms in the house. Whilst you may only spend eight to ten hours of your doing in this room (and you’re asleep for most of them), this doesn’t detract from the fact that the state of your bedroom greatly affects your perception of your home as a whole. If you don’t have a comfortable place to retreat at the end of the evening and get a good night’s sleep then it ruins the feel of the place that you’re trying to call “home”.
You might want to start improving this space by looking at the bed itself. Perhaps you’re not getting a good night’s sleep because the mattress is old and worn out; sometimes a spring might have gone so you could potentially look into a good spring manufacturer to try and fix that problem and save what is, otherwise, a great mattress. Whatever the solution, you definitely need to start with a comfortable bed. Moving out from that, the aesthetic of your bedroom also greatly affects how comfortable you feel in it. A fresh coat of paint on the walls (and perhaps some furnishings) could rejuvenate this space and make it feel brand new. A coat of white paint is very neutral and also a great way to brighten up any room by reflecting the natural sunlight which pours through your windows (that’s a good tip for any room in your house).
The kitchen is one of the most important rooms of the house. It’s not only the place in which you’ll prepare all (or the majority) of your meals but it’s also probably one of the main social zones of your house. Everybody congregates here to eat, so it’s important that this is a comfortable and inviting zone. You can improve your kitchen with a little DIY work so don’t go telling yourself that you need to fork out thousands to improve it.
Don’t neglect your outdoor space. The garden is just as much a part of your home as any other room in the house. Give it a tidy up, much as you would when the kitchen becomes a mess, because you might find that you’re far more inclined to go out and enjoy this outdoor space once you start keeping on top of mowing the lawn and perhaps planting new flowerbeds. Give yourself an incentive to get out there and enjoy this extra room of your house. You could even look into getting an extension put onto the house so that you have a lovely viewing spot of your handiwork in the garden.
By Brian McKay
Some companies still don’t quite understand how important it is to have a blog on their website. It’s understandable. If you’re a business owner – a small business owner at that – then you’ll already have enough responsibilities on your plate without worrying about writing a blog that people may or may not read. The truth is, though, that blogs are effective; you’ll have many more website visitors if you have one than if you don’t. If you think that you don’t have the time to write and publish blogs, take a look at our tips below.
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Write on the Move
You’re not always working. You have a commute, whether that’s on public transport or in your vehicle. This is the perfect time to “write” a blog. You can get the idea, outline, and general tone of your blog within thirty minutes. If you have a commute that at least that long, then what are you waiting for? If you commute via bus or subway, have a pen and paper and jot down your ideas. If you’re in a car, then use your phone’s voice recording application. It won’t cut into the time you should be spending on your business, and you’ll have plenty of blog posts!
Getting Your Ideas
Sometimes, it’s not the time to write the blog that’s the problem: it’s finding the time to brainstorm ideas for blog topics. This is difficult, especially if you’re in a not so glamorous business and creative topics are difficult to come by. If this is the case, first of all, remember that not every blog needs to have people on the edge of their seats: it just has to be useful to them in some way. If you’re really in a pinch, use a blog idea generator website for inspiration.
Quickly Format and Post
Very often it’s not the blog writing process that is time-consuming, but the formatting and posting aspects that can take up too much time. When looking for a blog hosting website, use one that is easy to use, so you’re not wasting time looking for the important buttons. There are also a number of online HTML and text tools that’ll enable you to format your blog post correctly, even if it’s just in a simple text document. If you add a couple of free images from sites like Pexels.com or Pixabay.com, you’ll have a fully formed blog post, and it’ll only have taken a few minutes.
Get Outside Help
If you’re really struggling for time, then you can always look at bringing in outside help to get the job done. There are companies that’ll create, write, and post blog posts for you, or you can look at hiring a student intern at your company.
Don’t Look For Perfection
Finally, remember that it’s possible to overthink a blog post. They should be good, of course, but casual readers aren’t looking for the next Hemingway, so it doesn’t have to be perfect. If it’s free from errors, useful, and enjoyable to read, then that’s all there is to it!
By Jerry Mooney
As you are reading this, there are approximately 75,600 people waiting for a transplant and a new person is added to the list every 10 minutes. Not only that, but 20 people sadly lose their lives every day due to no donor being available to them.
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There are a number of factors which prevent more people from getting the life-saving treatment they need. A big one being that a large proportion of organs that are donated are not actually suitable for transplant,and another being the difficulties with finding a match; you can’t just transplant any old organ into any body – there needs to be a tissue match and finding one can take a lot of time, which is unfortunately, something a lot of people on the transplant list don’t have.
Being one of those people whose health is compromised while waiting for a new organ, or a member of their family, can be frustrating, desperate and completely heartbreaking, but there is some hope. There are lots of new things happening in the medical field, which could change the future of organ transplants and ensure fewer people die waiting for them, much sooner than you might think. Here are a few of them:
Bone Marrow Transplants
Bone marrow transplants have long been used to fight conditions such as blood cancer, as you will probably know, but they could soon be helping organ recipients to live a more normal life without the fear of organ rejection and the numerous drugs they must take to suppress their immune system and prevent rejection thanks to some forward thinking by a few brilliant people, who you can find out about at http://www.massgeneral.org/cts/. Massachusetts General Hospital’s transplant team have been trying out a new technique whereby they transplant donors’ bone marrow along with their organs, and it seems to have a mitigating effect on organ rejection without the drugs and the many side effects they bring.
It works by tricking the immune system into thinking the implanted organ is a natural part of the body, rather than a foreign invader that needs to be fought. Of course, a lot more research needs to be conducted in this area, but the future certainly looks brighter for transplant recipients in this respect.
Gene Editing Technologies
At HeraBioLabs.com, you can find out all about cutting edge gene technologies, which are making it easier to study the efficacy of various drugs. Similar gene editing techniques could also be used, some people believe, to edit the genes of pigs to create human organs for transplant, which would be one way of cutting down on the needless deaths of people on the transplant list.
Of course, there are researchers who are working towards a completely different solution to the problem altogether – artificial organs. These are organs that are completely manufactured by scientists, which means that, unlike natural organs, they could be made to really last a lifetime.
Right now, researchers are developing organs which are bioartificial in nature, which are capable of keeping patients alive until a suitable organ is found, but it is thought that, in the not too distant future, we will have access to artificial organs that are as good as the ones we’re born with.
There are some signs that this will happen very soon; take for example the artificial heart created by SynCardia systems which has already successfully kept a patient alive for almost four years and you can see that this is not merely a pipe dream,but a very real,life changing innovation that could soon be the norm.
3D Organ Printing
If you think printing your own bicycle frame or creating an action figure that’s an exact replica of yourself is impressive, you’ll be blown away by this Ted Talk by Dr. Anthony Atala in which he discusses the possibility of using 3D printer to create new organs and tissues for the body using a mixture of stem cells and biomaterials to create what is basically a working organ for anyone who needs one.
It’s mind blowing to even think about this, but he puts forward a very solid case whereby researchers gather data, using CT scans, about the patient’s organs and then use this to print out, layer-upon-layer a perfect replica of the failing organ using cells and biomaterials.
We’re probably a while away from this sort of thing becoming the norm, but when it does, it could certainly help to plug the gap between organ donors and people waiting for a transplant. I mean, scientists have already successfully printed a human ear, so anything is possible.
Equipment to Keep Organs Alive Outside of the Body
One of the problems with human organs is that they need to be kept inside a living body, being removed very quickly after death, if they are to be of any use to the recipient. Although medical staff do their best to ensure that no suitable organ is ever wasted, unfortunately, this isn’t always the case, due to time and distance restraints. That’s why it’s so exciting to hear that something like the Toronto XVIVO Lung Perfusion System exists.
This amazing piece of machinery enables organs to remain in good condition outside of the body for longer periods of time, so that they don’t lose viability and so that medical professionals can do more detailed checks on them to ensure that they are truly suitable for transplant.
As you can see, scientists and medical professionals are doing anything but rest on their laurels when it comes to trying to improve organ transplants for the people who really need them. Although many of the techniques listed in this post are still a while away from being used routinely, they are much closer to being a reality than you might think and they are set to revolutionize the care and treatment of transplant patients everywhere. No one wants to be sick, but should the worst happen and someone born today need a life-saving transplant, it’s unlikely they’ll have much to worry about thanks to today’s pioneers.
By Brian McKay
Everybody goes into business thinking that it’ll be a matter of getting creative, putting their stamp on the firm, and waiting for the world to take notice. Unfortunately, it’s very rarely so straightforward. While you’ll have plenty of ideas to get you started, you’ll quickly discover that there are many other people involved in your company, and that means that it can be difficult always to feel like you’re in control of what’s going on. Below, we take a look at five steps you can take so that it always feels like it’s “your company”.
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Avoid a Business Partner
Now, there are advantages to having a business partner; it can bring in new expertise, ideas, and finance, for example. But it’s worth remembering that the person you bring in won’t be delivering these things out of the goodness of their heart: they’ll want an equal say over the direction of the company. Instead of automatically getting a partner, look at bringing in new ideas and expertise through traditional hiring; it’ll provide the same access to the skills you need, but you’ll still be unquestionably in control.
You’re not a dictator; you won’t be able to “control” your employees as such. However, by hiring people you trust and respect you, can ensure that it won’t be your workers who rock the boat and undermine your control of the company. Businesses work best when there’s a clear figurehead at the top; if you’re having disagreements with a trouble making employee, then you’ll quickly lose your sense of authority.
Keeping Investors Out
Sometimes, we’re forced into relinquishing some of our control due to financial issues. If you want to raise money from investors, then you’re going to need to offer them a slice of the pie, and that means they’ll be able to have a say as to which direction the business should be going. If you give more than 50% of your company away to other investors, you’ll suddenly find that you’re a minority voice. Instead, keep the investors out. Use your own money to get things started, and then use a service like businesslineof.credit to keep on top of your cash flow. You can always attract investors later on down the line, but if you do it too early, then you’ll be relinquishing control forever.
Always Think Ahead
It’s important that you keep your eyes on the day to day running of your operations, but you should also have your mind on the future, too. Knowing where you want the company to be in one, three, and five years will focus your attentions and keep the bigger picture of your company at the forefront of your mind, preventing you from becoming sidetracked and losing control.
Choose Your Clients Wisely
You can also lose control by being too dependent on only one client for your business. If one client is making up more than 30% of your revenue, then it will be they, not you, who’s in charge of your company. Keep things mixed up, and never become too reliant on one other organization.