By Lina Martinez
What is more important than having an attractive shop front is a high footfall area for most business these days? It is having an active online presence in the form of a website. In fact, to achieve this, it is essential that you focus on the following key aspects. Keep reading to find out what they are.
One critical aspect of getting your website to work harder for you is to use a funneling system. This concerns how the website is structured, as well as content placement, all of which is designed to appeal to potential customers that are at different levels of engagement along the sales process. For example, good websites will have different type of contents that will interest, nurture, convert and retain customers respectively.
In fact, you could say that there is something for everyone regarding content. Although it is also essential that it not become too generalized, as an approach tailored specifically to your business’s target demographic. The reason being that this has been proved to be much more effective than a generalized approach when it comes to sales and marketing.
Brilliant landing pages
You can also get your website to work harder for your business by ensuring that your landing page is as effective as possible. Luckily there are quite a few different things you can do to ensure this.
One is A/B testing where you have two different options and then see which is the most effective for collecting lead and closing sales. The next is using targeted pop-ups to draw the customer’s attention and present special offers just at the right time.
Having a good landing page can make all the difference.
Yes, such functions are on the more complicated end of the website creation spectrum, but happily, you can also use tools like this landing page creator on WordPress to help you make them. Something that means such developments are accessible for all, and not just those that are well versed in professional web design and coding.
Last, of all, don’t forget that attrition is a major issue regarding your company website. Attraction is where visitors end up clicking away before you can carry out a valued action, such as collecting their information or making a sale.
One way to reduce this problem and make your site work harder for you is to include some simple and easy ways for customers to contact you and make any queries they have. Chat boxes are particularly good for this because of their instant nature. What this means is that customers can get immediate replies to any questions they have, something that is reassuring to them and can help your business to close sales.
Of course, it’s also a boon to have such an easy line of communication with your customers because it can help you respond better to their needs and feedback on your website. Something that can help you improve it further, and ensure that your site is working as hard as possible for the success of your business.
A car is one of the most expensive purchases an individual makes, that is why when something about it goes wrong, it comes with the deepest regret. Perhaps one of the most regrettable factors about it is when you thought you purchased a new car, but only a few weeks down the line it starts malfunctioning and it causes you more and more problems as time passes by—something that a new car usually wouldn’t put you through. When a car comes with a lot of defects despite being new, this is called a lemon. But what exactly are its telltale signs? Here are a few signs that you should watch out for to know if your new car is actually a lemon.
Strong foreign smell
Just like in checking for authentic designer bags, using your sense of smell comes with great use in determining if your car is of good quality. If you notice that your car has a strong and strange foreign smell, you should be wary of what it could be indicating. Whether it’s something burning or it’s coming from a leak, the point is it could be dangerous and it can be the cause of your car’s problem. A well-functioning car wouldn’t have any traces of a strong smell and if it does, this may only indicate that there’s something wrong with its engine. Instead, it should only smell fresh and clean.
Irregular tire tread
A tire tread with an irregular surface usually means it hasn’t been spun regularly and therefore, it is not well-maintained. With the regularities of the season, this indicates that sometime during the transition of seasons, it had not been changed and so it caved in with the change in temperature.
Mechanical complications with the windows and locks
Any mechanical complications with the windows and locks can only indicate one thing—it has been poorly made. In our modern era, we keep a certain standard of automatic windows and locks, all powered by the car’s electrical system and wiring. If your car’s window becomes stuck as it ascends or descends, this will only cause more complications in the future. Also, a faulty lock system can compromise your safety whether or not you are inside the car. However, you can easily check this yourself and address the issue before it even comes to a point of costing you hundreds to thousands of dollars just to repair the electrical system.
Damages in the interior
When you buy a used car, damages in the interior should be expected. The wear and tear will be visible, however, this can mean you’ll be spending a lot of money just to replace the parts that are damaged. Whether it’s the pedals, a ripped leather cushions, deep scratches on the dashboard, and cracks on the window—spending a lot of effort, time, money, and asking yourself if it’s worth all the hassle should be considered. Also, these damages can only be a peek at what other damages the car has in its engine.
A faulty steering wheel
If you have driven a car and you have noticed something strange about the steering wheel, then it’s better to have the car replaced altogether. The steering wheel should be responsive to every turn that you make. If it’s loose, then it could mean there are underlying problems with its steering fluid, alignment, and slack. Not to mention, this little problem can be fatal when you drive this car on the road knowing you don’t have a complete control of your car because of the faulty steering wheel.
Using your innate sense can really help you indicate if your car is a lemon vehicle. By using your sense of smell and sight for the signs above, you should also use your hearing. If your car makes weird sounds while it is running, this is a strong indication that the problems in your car can be really big such as a head gasket that can be bound to blow up anytime soon or a liquid leaking in your engine. The very moment you notice these signs, it is time to have it checked for your own safety as the consequences of it can be fatal.
Making sure your car is a good quality car as you’re paying a large amount of money for it after all. However, you are also paying for a car that can drive you safely. There are laws that can help you obtain the warranty for your lemon vehicle, and you can get back the worth of your money through the help of your lawyer. Click here to get in contact with one now.
Sabrina Wright is a vibrant young law writer currently writing her next big project. Her modern outlook on the law field is reflected on her informative pieces. Sabrina loves cooking and often invites her friends over for barbecue.
By Jim Stevenson
One of the backbones of a company is its employees, and as the company grows exponentially, so does its need for more employees. However, when your new set of employees begin to arrive at work, most or none of them may really know what to do on the job and how to follow the system or process of your production. In this specific situation, it
Aside from that, why is it so important to implement training in the workplace?
It improves your employees’ performance
When a new employee first steps on the job he/she will most likely be intimidated by working on new tasks without first having the proper training. Some jobs may require a certain skill set beforehand to make the training easier but no matter what, each company has a certain system unique to their own company. By training your employees, you will be able to expose them to the proper way of executing the task to your standards. This will help make them confident to perform the task because they have a stronger understanding of the process as a whole and the proper precautions that they should take note of. With continuous and advanced training within a certain interval, your employees will surely become masters of their own field in no time.
It is quite inevitable for an employee to have a weakness in a certain part of their job. By implementing a training program, you will be able to strengthen your employee’s weakness and potentially transform it into strength. Also in this way, you will be able to collectively level the skills of your employees to match everyone else’s and create a more harmonious working process and improve the rate at which each job is completed.
Anytime an employee commits a mistake, that takes adds a day beyond the deadline and it can certainly affect the budget for those days paid as well. By ensuring that your employees are well-trained in their assigned fields, they will be less likely to commit mistakes that can cost you from hundreds to thousands of dollars in total.
Consistency in the quality of work
A certain standard should be maintained in the work process of the employees and implementing a training program can guarantee a consistent quality of work that will benefit your company. By retaining an expected standard, the price of your work will be expected to stay high because a decrease in the quality can also cost the price to fall as well.
Satisfaction among your employees
When you give your employees access to training programs, they are more likely to improve their quality of work because they are satisfied that they will learn a new skill, which can be ultimately helpful in their careers. By investing in your employees’ training, you are showing them that they are valued enough and are not just seen as mere employees, but as assets of the company. When this happens, they will show more appreciation and satisfaction in their jobs and ultimately improve their quality of work.
Some heavy machinery in the workplace needs a lot of precautionary measures for it to be handled well without causing any unwanted accidents involving your employees. By providing thorough training, your employees will know the proper measures and handling techniques of certain heavy types of machinery like chainsaws, backhoes, and heavy-duty trucks.
Decreased turnover of employees
If your staff has been well-versed in the whole system and has received updated training throughout the whole duration of their employment, they are more likely to stay and continually provide service for you instead of trying to find a new employer and start the whole process all over again. In the same manner, this creates a good reflection on your company as an authority that looks after its employees.
Unsure where to start? If you’re thinking about implementing some workplace training, there are many companies out there to help you out. With Go Training, you will surely be able to mold your staff in the people that they should be in order to carry on tasks with a higher quality and increased productivity.
Jim Stevenson has worked in training business staff across 20 years. He’s proud to help business clients push their business further by providing ongoing training and assessment of companies across a broad range of industries. He works for Go Training and has a loving wife and two sons.
By Anne McGee
It is quite difficult to wrap our heads around the fact that the most common form of abuse is domestic violence done by our own partners and family—the very people that we trust, love, and care for. This only means that the love we freely give to other people can easily be used against us and might result in our death. On top of that, the hardest part in dealing with domestic violence is recognizing the existence of it in your life, and the second part is mustering all the courage to walk away. No one deserves to stay in an abusive relationship with the potential of psychological and physical damages; that is why it is important for you to recognize the key signs of domestic violence and how you can start to walk away.
Understanding domestic violence
The complicating factor about domestic violence is that it picks no age, no race, no gender, and no social status—meaning it can happen to anyone, anywhere, and anytime. In fact, there are 38,028,000 people who are victims of domestic violence from their own intimate partners, and every day, there are approximately three women in the United States who are murdered by their own partners. However, if the victims of domestic violence had more courage to speak up about their situation the numbers may be lower. But recognizing you are the victim of an abusive relationship can be the hardest part. If you have an inkling that you may not be treated by your partner fairly, these key signs of domestic violence will hopefully enlighten you about your own situation.
You start keeping secrets from the abuser
The secrets that you keep from your abuser do not have to be heavy, dark, or dirty. In fact, these secrets can even affect the trivial parts of your life such as receiving a message or invitation from a long-time friend that you haven’t seen in such a long time, and yet you feel that you’re much safer if your abuser doesn’t know about this. So in order to avoid a fight with your abuser, you tend to keep conversations with friends, your current whereabouts, and even the people you spend time with to yourself.
You evade certain topics for fear of angering your abuser
If you find yourself carefully thinking of the words that will come out of your mouth based on the fear that your abuser might become angry at you for them, chances are it is because you and your abuser have argued before due to a certain topic they don’t like. As you don’t want the incident to repeat, you have become wary of the things that you say. So instead, you stay silent about certain subjects rather than igniting another fight.
You grow afraid of your abuser
Wherever you go and whoever you’re with, you have become paranoid with regards to how your abuser might react if they discovered your whereabouts who you’re spending time with. You have not only become wary of your words, but the paranoia inside your head has started to bother your every move, bringing about feelings of fear and anxiety.
You think you deserve being mistreated
Blaming yourself for the very mistreatment caused upon you is common among domestic violence victims. However, such views should not be tolerated for it will only perpetuate the abuser.
Your abuser constantly yells at you
No matter how big or small the fight is, if your partner, friend, or family member constantly yells at you unapologetically, it’s a clear sign
of domestic violence. Often times, it’s not just a simple fight. The abuser might even get close to your face to yell at you in order to make you feel inferior.
Your abuser has resorted to physically assaulting you during certain fights
Resorting to physical assault is perhaps the clearest sign that you are indeed silently suffering from domestic violence. Here are some actions that prove someone is abusing you, meaning you should walk away if another person:
- pushes you against the wall
- throws you
- slaps you on the face
- pulls your hair
- uses objects to hit you
- chokes you
- uses you as a sexual object
How you can start asking for help and walking away
When these certain signs start to manifest, the best thing that you can do is to ask for help from an organization or department that deals specifically with domestic violence. If you do not have enough courage to deal with the situation alone, you can tell a friend or a family member to help you reach the right authorities who can save you from the very dangerous situation that you are in.
If you have recognized that you are a victim of domestic violence, you should click here to fight for your rights against an abuser and to end your suffering.
Anne McGee has over 20 years of experience writing about law subjects where she hopes her knowledge can help the common reader understand law topics that may be of relevance to their daily lives. If she’s not reading a good book, then chances are Anne is jogging during her free time.
By Jerry Mooney
If you are running a business, and use software to complete some of the tasks within your workflow, you might want to know which jobs are likely to be around for many years, and which will be replaced by AI. If you are planning your operations and would like to redesign your supply chain to meet the demands of the 21st century, you need to ensure that continuity is guaranteed in your organization. Below you will find a list of jobs that are not likely to be replaced by artificial intelligence in the next few years.
Image via Wikimedia Commons
People still buy from human beings, despite the existence of online shopping sites. Some people will need personalized advice, and they would rather walk into a travel agent’s office to explore their options and compare packages than simply conducting an internet search. While customer service staff will need to learn some technical skills to make the best use of the resources available through search engines and computers, they will be needed to add a personal touch.
While computers are good at calculating probabilities, they lack the human intelligence and experience that is needed to solve urgent issues. We can’t imagine a robot negotiate a conflict between a customer and the sales agent, or between two colleagues. If there are urgent issues to solve, experienced managers with adequate training and quick thinking will still beat robots. Whether it is a late delivery your company needs to deal with, or staff shortage, you will need to have an experienced manager to intervene, instead of getting the computer to calculate the best solutions.
You will need to develop your decision making skills throughout your life. There are different things to take into consideration that a computer might not be aware of. Whether it is deciding whether or not to hire a new worker, switch suppliers, or enter a new market, your experience will never be matched by a computer’s abilities to assess the situation. Robots will not take into consideration the human factors, which are often more important than the financial outcomes of decisions.
Image via Pixabay
Whether you would like a logo created or an advertisement for your brand, a robot will not be able to understand your vision, mission, and values as well as a human being. Graphic design involves creativity, and it is something computers lack. Your image is unique, and perceived by humans, so computers cannot construct messages that talk to people, only manage interaction with other forms of artificial intelligence.
If there is one thing that computers and artificial intelligence don’t understand it is ethics. It is often not logical, and decisions can be hard to explain. You will need to develop your ethical norms and judgments, and a robot is unable to do this, as they don’t interact with people on a daily basis. A robot might advise you to use the water from the cheapest source, and wouldn’t take into consideration the interest of the communities living nearby. You could end up in a scandal that can cost you your business.
While robots are able to work with information provided for them, and analyzing probabilities, every risk and threat is different. If the computer doesn’t have a list of all variatiables, they cannot carry out a thorough risk assessment. There are dozens of human decisions involved in completing a risk assessment, and your attention to details will never be replaced by the diligence of a computer.
Planning and Building Design
As a creative task that involves complicated calculations and assessments, choices, and decisions, the job of an architect is not threatened by robots. Remember that the qualification takes long years to complete, and architects often take part in projects to learn while on the job. The same training cannot be provided for computers and robots. While they can assist building designers and architects in doing their job, they will never replace them.
While logistics are often managed by computers, and inventory management is often supported by software, While manufacturing and construction companies are taking advantage of the latest developments in robotics, artificial intelligence needs constant supervision. While automated systems can improve productivity, they cannot prioritize tasks or replace quality assessments.
Programming handled by computers could be dangerous, and it simply cannot be done. When designing an automated process, humans need to think through the different variations and feed information for the system to work from. You are not likely to see artificial intelligence create a software, as this will not be based on the needs of humans, but the limited knowledge of the computer and the software. Only humans can design software and artificial intelligence – for now – and this is probably the best way.
Training and Recruitment
Computers and robots lack empathy and emotions, so they will not be as effective in delivering training or assessing applicants than humans. You wouldn’t let a robot train your workers how to operate machinery safely. Today, if you search how to get your OSHA card you will not come across results that will provide you with robotic demonstrations and online quizzes only. You will need to have an access to a tutor who has experience, and can answer your questions. Likewise, if you want to choose the employee who is the best fit for your company based on your values, skills needs, and culture, you don’t necessarily want to leave the decision to artificial intelligence.
No matter which industry you are in, your organization is likely to be affected by the development of artificial intelligence in the next few years. There are, however, some skills that are not likely to be replaced by computers, such as creativity and decision-making. While robots, computers, and AI can help you improve your productivity, human input and supervision are necessary to help you achieve your strategic goals and stay connected with your customers, employees, values, and organizational vision. Use AI for improving productivity, but don’t trust them with complicated decisions.