It’s Time To Work On Your Business’s Image!

It’s Time To Work On Your Business’s Image!

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By Sharon Jones

Ask yourself this question: what matters most in your business? If you find that the question seems just a little too complicated for a simple answer then congratulations, you’re absolutely right. There are so many different aspects of any given business that you’re never going to be able to focus on one thing to the detriment of all others. However, one thing that a lot of people have to remember is that, no matter what you might consider to be important in your business, as far as your customers are concerned, image is everything. The way that the public perceives your business can often be one of the most significant aspects of it. With that in mind, here are some things that can make or break your business’s image.

Branding

Branding has always been one of the most important parts of any business. After all, if you’re not able to engage and attract customers in an instant, then you’re never going to be able to succeed. It’s crucial that your branding is as high quality as possible. If your branding looks amateurish, then customers will assume that it’s a reflection of the rest of your business as a whole. No matter what kind of branding you use, from getting custom stickers online to using a giant billboard, it needs to show the best of your business. This isn’t always easy, but it’s always necessary.

Customer engagement

These days, it’s not just about being able to offer great products. They also want businesses that make them feel as though they’re a part of something. They want businesses that connect with them on a personal level, and if you want your business to succeed, then that’s what you have to do. Things like social media are fantastic for this. They allow you to present your business in a way that makes your customers feel as though you really do value and care about them, creating a sense of loyalty between the two of you that can be genuinely invaluable.

Social and political behavior

You might think that your business is entirely apolitical but that simply doesn’t reflect the nature of the world in which we now live. People want to support businesses that reflect who they are. Make sure that your businesses values are front and center at all times. Make sure that it’s clear that your business cares about things like social progression and climate change. Those things of things are not only important, but they will allow you to create yet more strong bonds with customers that you wouldn’t be able to achieve if your business stayed out of the social and political worlds.

Of course, it’s incredibly important that you don’t fall into the trap of assuming that, as long as your business appears a certain way, that it’s always going to be in the best possible position. Remember that appearing successful and being successful are not necessarily the same thing and pretending that they are is a good way to get yourself into some pretty serious trouble.

 

Should You Text Your Customers?

Should You Text Your Customers?

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If you are looking for a new way to communicate with your audience this year, there is one method which stands out from all the rest and can be of great benefit to your business. Texting is often seen as something which you only do with your friends, but it can actually be a very useful tool in your marketing campaign too. If you want to learn more about texting for business, read on.

People Read Their Texts


Take a look at your mobile phone right now and see how many emails you have which are unread. Now, do the same with your text messages. The beauty of text messages is that we see them as more personal and we therefore read them right away. You can get this company or any others to help you set up texting for your business and you will immediately notice a much larger reading rate than emails. The act of sending and reading a text is much less fuss than an email which is why they are so popular.

Customers Like To Connect

When you make a connection with a brand and start to buy their products on a regular basis, you want to feel closer to the company and form a trusting bond with them. Your customers want to connect with you on a more personal level and this is why brand social media accounts are so popular. By sending your audience a text rather than an email, you will form a more personal connection with them, due to the reason we stated above. Your audience will feel closer to you and your brand if they are able to send you a message directly rather than sending an email to an automated mailbox.

It’s Simple

These days every man and his dog has a mobile device to use and take around with them everywhere they go. Because of this, a text can be a much more convenient way of communicating than any other form. Most people will avoid phone calls during the day because they are either busy at work or hate answering the phone to strangers. A text message is less invasive and it allows you to get the message across to your audience much quicker than any other type of communication.

You’ll Reach More People

The beauty about text messages is that they allow you to tech a huge audience of people in a very short space of time. This is a way more effective way of talking to your customers than phoning them all individually, yet it still has that personal touch which you will not find with an email. If you want to make a lasting impression on your customer base within a few minutes, texting could be the best option you can ask for and will save you a huge chunk of time out of your working week. Plus, why spend the time creating an email with graphics that no one is going to read when you can send an SMS?

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