Have You Got The Right One? Employer’s Choice

Have You Got The Right One? Employer’s Choice

Image Courtesy Of Shridhar Gupta

“A great employee is like a four-leaf clover. Hard to find and lucky to have.” -Tammy Cohen

Having many customers will ultimately pay the bills.  Having the right employees will increase your customer load, which leads to a prospering company.  Unfortunately, many companies think about how to attract their customers more than attracting the right employees.  Your company is only as good as the employees you have working for you.

Detailed Job Description

It cannot be emphasized enough the importance of having solid job descriptions.  Detail exactly what you are looking for so the ideal candidate lands on your doorstep.  Having a vague job description is going to lead to employees that may or may not be the right candidate for what you are looking for.  Make the job appealing, while still including your full expectations.

Develop a Brand

It is imperative that your company looks attractive to potential employees.  You will get the most qualified talent if your branding attracts their attention.  The personality of your company will determine if it appeals to the best of the best.  Employees need to know that you are going to take care of them and that your company has a solid reputation.  

Pay During Training

Ultimately you want to have employees that are perfectionists at their job.  To do that, you need to provide reliable, concrete training to prepare them for the work you expect.  Show them that you value their time by paying them during their training period. This should be something you clearly state on your website and/or your job description.  When you view Get paid while training for CDL, the fact that you are getting paid during your training is the first thing you see on the website.  That is an excellent incentive for dependable employees.

Use Technology in the Hiring Process

People are always on the go these days that you would be crazy not to utilize what technology has to offer to get the best out there.  3 ways technology could improve your hiring process focuses on a few ways that you can attract potential employees.  One important way is to be flexible with your interview days/times.  You don’t want to be stubborn and not provide options for potential candidates.  A possible solution could be video interviews. Top quality candidates will appreciate your flexibility in working with them, and video interviews will allow you to view more candidates without having to schedule people to come in.

Find Someone Committed

Do your due diligence in looking at the background history of your potential employee.  If you have someone who has bounced around from job to job for financial reasons, they are most likely not going to be committed to your company.  You want to find loyal candidates that will help take your company to the next level. The right candidate could be the face of the company. If you can envision that, hire that person.

Finding the right employee can be a difficult task.  You expect them to put in the work to make your company successful.  In turn, you need to put in the work to get the right fit. If you settle for people, you will have a whole host of other problems to contend with in the future.  Put in the time and align yourself with people who will help your company soar to whole new levels.

Reasons To Be Thankful For Our Veterans

Reasons To Be Thankful For Our Veterans

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While it’s great that we have a Veteran’s Day to honour our veterans, why is it just the one day? What about the other 364 days of the year? Are they not veterans then? Should we not honour them and be thankful for them every day?

Veterans are expected to go back to civilian life dealing with the mental and physical disabilities they got from their time in the service. There are a lot of people who do try to help them by making care packages for soldiers overseas and helping the veterans in their community. It is because of veterans that we can sit here today with no restrictions on what we can write or say.

Of the 21.4 million Veterans in the USA, still, six-per cent remain unemployed after they leave the service. 3.2 million soldiers have had to leave because of a service-connected disability and a quarter of million veterans enter the civilian world each year. They can fill in a VA form 21-4142 and hopefully get some disability benefits, but is that enough? We all know what happens to a football or basketball star after a career-ending injury, but do we know what happens to our heroes? It is our responsibility as a country to make a gesture of thanks, to remember those who served for us and asked nothing in return. Living under a flag that represents the freedoms so many others across the world are forsaken would be impossible without them.

Thanks to veterans, we are able to fight for the rights of waiters and bar staff and whether they deserve $15 an hour or not and how that will affect our economy.

Because of veterans, our children are able to play outside, and all they have to worry about is whether they can stay up late or have ice cream for dinner.

Sometimes our veterans have no one. We need to support them as far too often they are alone and find it too tough to get through the hard times. Too many good lives are lost because of this.

We need to look out for our veterans because far too many of them are sleeping on the streets while we sleep in our warm beds. They are not seen for the true heroes they are, and our children don’t realise that these people on the streets are the ones they should be looking up to and not down on.

Without support, society will continue to sweep veterans under the carpet as it is easier to hide them than to actually do something to help them, so we must support our veterans.

Most importantly, we need to look out for our veterans because they have been looking out for us our entire lives, and it is the least we can do.

3 Ways Technology Could Improve Your Hiring Process

3 Ways Technology Could Improve Your Hiring Process

Building the right team of experienced professionals is absolutely vital to business success. A business is only as good as its employees and if you aren’t attracting the best talent then you’re going to fall behind the competition. That’s why you need to do everything that you can to improve your hiring process and search for the best people. One of the best ways to improve your hiring process is to invest in the right technology, but a lot of businesses don’t realize that. They’ll spend money on technology to boost their sales and marketing departments and improve their customer service, but when it comes to hiring, they’ll do it the same way that they always have. But if you implement these pieces of technology, you can massively improve your hiring process in so many different ways.

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Better Job Descriptions

Job descriptions are sometimes an afterthought for hiring managers but they’re so important. If you’re going to attract the best candidates, they need to be worded in the right way. A lot of people don’t realize how much difference the smallest of changes could make. For example, a lot of job descriptions use language that isn’t always that inclusive and it might put people off if they belong to a minority group. That means you’re losing a lot of potentially great candidates because they simply aren’t applying. The wording of the job description also says a lot about your company and if you don’t get it right, it could give the impression that you’re not a very well established or professional company, and the best candidates won’t like that. But now, you can use some great software that will scan through your job descriptions and highlight any potentially bad words and phrases and suggest better alternatives. Writing the ideal job description is the first step towards attracting the best talent and this technology can help you to do that.

Video Interviews

If you’re trying to get a brilliant candidate on board, the chances are, you’re not the only company that they’re meeting with. They’ll have a lot of offers and they’ll be very busy so sometimes, it’s best to work around them. If you’re not flexible with interview times, they might just decide that you’re not worth their time and accept one of their other offers. That’s why you should invest in HR software that supports video interviews. That way, you can do the interview when it suits them and they’ll be more likely to accept. It also means that you can get through more interviews in a shorter space of time and weed out a lot of the weaker candidates without having to bring them all in.

Headhunting Candidates

A good job description will attract some great candidates, but sometimes, you need to go out and find the best people for the job. There are recruitment agencies out there that will headhunt people for you, but you don’t need to use them anymore because there is a more cost-effective tech solution out there. It will scan through the online profiles of thousands of candidates and, based on your criteria, pick out the best ones for you in no time at all.

If you really want to improve your hiring process and ensure that you have the best team possible, you need to be using these pieces of technology.   

Direct Marketing Done Right

Direct Marketing Done Right

Everyone is looking for the Holy Grail of  a successful direct marketing email, those emails that not only make it through the delete button and spam filter but translate into direct action. It’s hard to get it right, but when you do, you’ll know about it. We take a look at how your direct marketing strategy can be improved.


How well do you know yours? Not just through guess work, or even from some first hand interaction but solid, deep drilling research that creates a customer avatar. Whether you sell your web development services or Judge Diane Ritchie, getting to know your audience is the key step to making the whole process work.


Get to the point quickly and make your offer something that your customer will want to act upon. Your call to action must be relevant and timely, so avoid an email and offer that is abstract and vague.

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If you don’t know how to write in a way that inspiries your customers, don’t do it. Short, punchy and engaging is what you’re looking for. On top of that you need to completely avoid any missteps when it comes to syntax, spelling and grammar, so have anything you send out, double and triple-checked for errors.

Subject line

This is the first and only way to grab your customer’s attention so make it count. The first six words are key to getting the reader to open the rest of the email so make it punchy, relevant and tantalizing. Whether you offer a bit of salacious gossip, a give away or a discount, make it count.

Avoid writing anything over 12 words, or anything that sounds boring and irrelevant to your carefully-targeted customer base.


Not all emails look the same across all servers so make sure yours works well whether received via Microsoft, Explorer and so on. The only way to do this is to send test emails so spend some time doing this and getting the feedback you need to make any adjustments to your mail out.

You’ll also want to ask testees to carefully check all the embedded links to make sure they work and take you to the correct page. Once sent out, it’s too late to send out corrections so everything has to work perfectly first time. Your first impression is everything so mistakes and non-working links are a big no-no.


Once you’ve sent your mailout, that’s only half the job done. You’ll want to spend a lot of your time monitoring how effective they are. How many were opened? By who and what action did they take then? Knowing how many people visited your website isn’t quite enough, you’ll also want to know which pages they visited and what they did while they were there.

Your mailout isn’t a one off but a series of responses, so craft your follow-ups with different messages depending on the responses of your customers to the previous mailout. So make sure you customise and tailor your responses accordingly for a direct marketing strategy that translates into real results.

3 Qualities Of The Perfect Product

3 Qualities Of The Perfect Product

It is really quite hard to overstate the importance that a product has within a business’ overall framework of goals. In most cases, that product is the whole point of the business existing, and certainly it is the one thing that your customers are looking forward to when they started supporting your company in the first place. Ensuring that the product is as close to perfect as possible is not only a way of showing respect to the customer, but it’s also a means of keeping your business doing well as much as possible. In order to make sure you are doing that, however, you will need to think about what it is that defines the perfect product. In this post, we will look at three of the top qualities of a perfect product which you should focus on.

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Suited To Solve A Problem

Whatever it is that you offer your customers, you need to make sure that it is solving some kind of problem. This is generally how you will ideate for a new product notion, by looking first at what it is that people need help with, and then trying to fix that problem. So as long as you have done this right, you will find yourself with a product which helps to solve a specific problem, and as such is likely to be something that customers really want. This is an absolutely essential aspect of a perfect product, and if you have not satisfied this then you are not really going to feel that you are offering a product which people can make good use of. If you feel that your product is not offering much in the way of a unique solution, look to something else instead.

Packaged & Labelled Clearly

A lot of people find they are somewhat surprised by just how important the packaging and labelling of a product might be, and actually it is interesting to note that it is one of the more important parts of any product at all. This is due to a number of reasons. For a start, it makes it clear what the product is, what the customer can expect from it, and what concerns they might need to have in mind before using the product. It also makes clear what they are spending money on, which is important. And using custom packaging boxes will mean that you can use it as a perfect opportunity to push your branding even further, which is something that you absolutely need to make sure you are doing.

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Well Priced

Once you start having to price products, you soon discover just what a minefield it can be to get this right. The pricing of any product is dependent on many factors, and you need to make sure that you are both making it profitable enough for you to turn a profit, but also keeping the price low enough to keep the customer happy. Carrying out some pricing analysis is important for this, but you will also need a little trial and error to ensure that you do not get this wrong.

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