Did you know that the motorcycle industry was in decline? If you’re a diehard rider and you love being part of the community, then you may be aware that there are less and less people buying into it. Maybe the amount of newer, younger riders that we see around just isn’t increasing inline with the amount of your older friends that are giving it up? This is often the tell-all sign. Because right now, sales are falling, and this could mean that the industry overall might start to die out. So what can we do?
First of all, the industry needs to really start to change. If you work in the motorcycle industry or you know someone that does, you’re going to want to take note. Right now, the dealerships just aren’t offering what customers want and technology is also letting the industry down. These are both areas that bikes just can’t compete with cars in. And it’s a shame.
At the same time, the industry just isn’t marketing to the right target audience. Although baby boomers account for most sales, they are on the decline and many (as you may have noticed) are aging out of riding now. So, unless the industry starts to focus on women, minorities, and millennials, things may not change.
But that’s not all, because there are also things that we as fans can do too! By bringing in our friends and family and encouraging them to ride, we’ll be keeping awareness and interest in the industry alive.
Infographic Design By SoloMoto
Whether you’re just starting to build up your own office space for your business, or you’re refurbishing a little, you can expect the place to feel pretty chaotic. There will be builders and mess, and it can get overwhelming at times because it may be hard for you to envision the end goal because as of now, it just looks like a dump. But you need to trust the team to do their job, this is why it’s so important that you choose the right people. It’s no good settling with a company just because their price was low, or they were available for when you needed them – if you don’t look into things properly, that’s where they begin to go wrong, so don’t settle.
There are a few other things that you will need to know, or at least think about while the office is under construction.
Here are some to get you started.
You can expect to have various phone calls, texts, and emails during the construction period, because builders may need to check in with you to ask questions or let you know if there has been a problem or issue. So make sure that you are always available, because sometimes if they can’t get through, rather than stopping a valuable days work, they will take their own initiative. But that may not end up being what you wanted, so communication is absolutely necessary so that you’re both on the same page and you’re left with something that you’re happy about.
If you are still working around the area while jobs are getting done, then you will want to look into a portable toilet rental so that you don’t have to worry about getting in anyone’s way while they’re working. Not only that, but it will be a lot easier for the building team too as they can just nip outside rather than trying to find the nearest bathroom in the area. People seem to imagine these as being dirty, but if you rent from a reputable company, you won’t have anything to worry about. So make life easier for the both of you.
There will be times where you have no choice but to leave the premises because it’s too dangerous for you to be there while the builders work. But there will also be times where it’s okay for you to be there, it may just be a little noisy and busy. Although you may not like the idea of leaving for the duration of construction, it might be what’s best for you, and for the workers. You will be able to get on with your business without distractions around you, and they won’t have to worry about you being there and potentially getting hurt.
Now you know some important things to think about – go over them and see what else may be a good idea. Then soon enough, the work will be done and you will be able to enjoy your new office space.
Your business is one that can achieve great things, but whether or not that happens will depend on the products that you development. So if you’re about to enter the product development cycle right now, you need to start thinking about what you should be doing to enhance the outcomes at the other end. There are lots of tips and tricks that can help you, and we’re going to discuss just some of them right now, so read on.
Try to Focus on Simplicity
This is one of the most basic principles of product design. There is pretty much never a need to make your products more complicated and difficult to use than they need to be. People like simplicity, and who can blame them? It’s up to you to focus on simplicity when you’re moving through the various stages of the design process. Don’t stray too far away from this principle.
Protect Your Intellectual Property Along the Way
Protecting your intellectual property is something that you definitely need to do. Because if you do come up with a killer product that’s going to take the market by storm, you don’t want another company to step in and steal your thunder before if you’ve had the chance to make money. So get your ideas protected with trademarks and copyrights as soon as you can.
Know When & When Not to Skimp on Materials
There are some instances in which you can afford to skimp on materials if it helps you to save money without sacrificing the quality of the product in any way. However, you also need to be careful not to cut too many corners because if you do the end product can really suffer, which is not what you want. It’s something you should tread carefully with.
Don’t Forget About the Importance of Packaging
The product itself is only one part of the puzzle. How it’s presented and how you package is almost equally important, so don’t skip past this part of the process. It could help you sell to more people if you get it right. Ensure you have some packaging market research to review when you go into this part of the process. It’s an intricate process, so make plenty of time for it before you go to market.
Get Feedback and Improve
Finally, you need to get feedback on the design of your product so that you can find out where its flaws are. There are always minor problems that need to be fixed and ironed out, so this is something you should look into. Once you get feedback, don’t take offence to it. Try to learn from what you found out. It can be hard, but it needs to be done.
Developing your products is a really important process, so it’s not something that you should rush through or take shortcuts on. Remember, these products will ultimately decide the success of lack thereof that your business experiences in the months and years ahead, so make the most of what you’ve learned here.
Everybody knows that customer service is central to a successful business which is why most of your competitors are already offering a great customer experience. It’s the biggest focus for most companies which is why being great isn’t enough anymore. If you want to set yourself apart from your competitors you need to go above and beyond. The easiest way to do that is to use new, innovative customer service technology. That’s the way to provide a customer experience that your competitors cannot match. These are some of the best customer service innovations that you can use to take your business to the next level.
Live Chat Bots
The expectations that customers have these days are a lot higher than they used to be. We might have been content with calling a customer service line during working hours in the past, but these days we want to be able to get in touch at any time of day or night. You could always pay staff to be available all night but that’s going to cost you a lot of money. A far better and cheaper alternative is to use live chatbots. These incredible pieces of software can mimic a real person and answer most general questions fairly easily by using a database of information that you supply. As well as giving customers access to your helpdesk around the clock, live chatbots can reduce the amount of paid customer service staff that you need to employ. Often, customer service staff are answering the same questions over and over, but if you’ve got a chatbot to do that, you free up time for your staff to deal with the more complex queries.
If a customer has a fairly technical issue with a product and they’re trying to explain it to a customer service representative over the phone, it can be incredibly difficult for both parties and the customer is likely to get frustrated. If you could send somebody round to look at it in person, it would be a whole lot easier. But it’s also expensive and time-consuming to do that. What you can do, however, is video call. If you use mobile collaboration services, you can easily set up calls with customers, making it so much quicker and easier for your staff to solve their issues. It’s a win-win because the customer is happy and you make life a lot easier for your staff.
We’re hearing a lot about cybersecurity these days but people don’t often think of it as a customer service issue, but it absolutely is. Consumers are increasingly concerned about the safety of their information and they’re only willing to deal with companies if they’re confident that it’s protected. When you’ve got a good level of security and you can demonstrate that to them, you give them peace of mind which massively improves their customer experience.
These technological innovations will help you to deliver a customer experience that beats the competition every single time.
Does your business have a mobile app? How’s that going for you? Most businesses are jumping on the app bandwagon because it’s seen as the right thing to do – but is your app performing as well as you expected it to?
If your app needs improving, then you should put some plans in place to take it to the next level. Get the help you need with these five ways you can make your app better.
1. Get rid of bugs
Most people choose an app over using the mobile version of a website because it’s quicker and easier to use. However, if your app is slow and tends to crash or the functionality is poor – your users might delete the app and go elsewhere. Regularly testing your app is important, and a few software testing companies such as this one could help you make sure that your app is up to scratch. Review your app regularly to make sure it’s functioning as it should be.
2. Use a slick, modern design
When was the last time your app updated its appearance? If it resembles your web page or has a dated interface, it can be a turn-off for users. Pay attention to the latest app design trends to help you plan a redesign that is in touch with modern layouts and features. Remember that people are adopting phones that use larger screens, so your app needs to be able to cater for different devices too.
3. Make your app accessible
Web users with disabilities will use apps because they allow them to access content in a way that’s simple and easy to use. Phones come with fantastic accessibility features that can make it easy for a user to navigate applications easier than mobile versions of web pages. Consult with an accessibility specialist or a testing company to ensure that you consider all of the accessibility requirements of your business.
4. Allow more personalization
Consumers love to be able to personalize their experiences, which is why companies like Netflix and Amazon do so well with their mobile applications. Allow users to change settings and improve the functionality so that they can tailor the app to their needs. Even simple things like adding a profile picture can enhance the user’s experience and make them feel more connected to the app.
5. Boost your marketing
One reason your app might be underperforming is your marketing strategy. To make marketing work, you need to come up with ideas that will resonate with your target audience and make them feel a connection. You might want to bring in an external marketing company to help with your marketing needs and to run the campaign on your behalf. If you have any additional budget for marketing your app – make sure you put it to good use.
With some simple improvements, you can help your business get the most out of its app through better features and a better design that will make it a must for people to have on their mobile devices.