You know how you feel when you interact with a fake person in your own life. It’s annoying and disingenuous but it’s ultimately harmless in most cases. When a business is fake, that is an extra slap in the face because they’re trying to get something from you. When you feel as if a business is not being honest with you, it’s almost like a personal attack. You feel that they think you’re stupid or that you’ll be their next gullible customer. Authenticity in people is valued just as much as brand authenticity. Being true to who you really are, is a matter of honor and respect. Consumers react incredibly positively to a business that is open and honest. But how can you express this in your marketing content?
Honest vs concocted image
Business blogs are one of the most important aspects of your online presence. From the largest to the smallest, companies are seeing their blogs in a different way. It’s no longer a place to upload content that only industry experts will enjoy reading. It’s no longer a place to utilize as a press release space. Your customers read what you write, so why not connect with them on a much deeper level? Write honestly about the challenges you’re having within your business. It could be a product design phase is not going as expected, but that you’re learning new things about your capabilities. Customers can see through a concocted image, one that projects a flavor of ‘everything is fine’ when it’s not. Addressing the shortcomings of customer services is a way to be brutally honest about your business that customers will respect.
Nothing gets a customer more interested in your articles and blog posts when you use real-world examples. If you run an ecommerce business, convincing customers to buy the products you offer is difficult. They have so many options, why should they purchase from you? Giving them real-world examples of how you use certain products and the results you have experienced, gives wary customers a firsthand account. By learning how to start affiliate marketing you can promote your products with effective SEO techniques weaved into your honest review posts. Your job is to sell the product but not do it obnoxiously. Customers want the truth, so give it to them. You should try to avoid selling products that you don’t believe in to start with, so you can lay it all out in your blog posts.
Vlogging your experience
Video content must be matched with written content. Google promotes websites with a mixture of both over one or the other. Therefore vlogging your experience with products that you personally sell, is a superb way to reach through the screen and connect with consumers who are teetering on the edge but don’t quite know how useful the product would be to them.
Customers have more patience for a company that is willfully being honest to them. Speak openly about the challenges you face in your business and give real-world examples of how you utilize the products you sell.