Catching the Eye of Your Target Market in a Flash

Catching the Eye of Your Target Market in a Flash

When it comes to running a slick, professional and successful business there are many unique elements to it. You need to make sure that your next customer is always ready and raring to hop on your bandwagon and invest in your products or services. Trying to stand out in a crowded industry will never be easy, so it is really important that you implement as many techniques as you can, to make your business bolder and brighter than the rest. There are many ways to get your business noticed, some of which are more obvious than others. In a flash you want your potential clients to be drawn in by your awe-inspiring offers, your astounding customer service skills and your beautifully attractive building. All of these elements are extremely important when trying to grab the attention of your target market. If you can ensure that everything is heads and shoulders above the rest of the people in your industry, you will be more likely to dominate the market you are in. Taking over an entire industry will inevitably be a costly affair though, so make sure you have all of the relevant funds in place before you embark on your innovative business adventure. As long as you assess your competitors in detail, put a lot of energy into your commercial buildings and make sure your online presence is booming, you will be able to catch the eye of your target audience in a flash.

A Beautiful Building

In order to attract the best possible customers you need to have the best possible commercial building. Whether you are hoping to build your space from scratch or simply give it a deep-rooted makeover you should consult Helitech CCD. Their expertise will come in specifically handy for buildings in earthquake-prone areas and regions; equally multi-story structures will benefit from this specific and beautifully intricate construction. The foundations of your stunning building are just as important as the exterior so make sure you take this into consideration when revamping or restructuring your commercial building or office space.


A Brilliant Brand

Only a truly innovative, unique and striking brand will grab the attention of a busy potential client or customer. There are so many brands out there that are failing to capture their audience’s attention. You need a striking logo, an attractive colour scheme, a memorable ethos and a catchy name. All of these elements will combine together to create the most brilliant brand; your potential customers won’t be able to say no to your products and services.

A Wonderful Website

The World Wide Web is littered with billions of websites that are all striving to do the same thing; attract new people into their world. When creating a website you need to keep a handful of ideas in mind at all times. Firstly, you want to make sure the site remains glitch free at all times. Get your website checked over by an IT professional and hold regular dry runs so that you have peace of mind that your business can operate smoothly online. Also, try to ensure that you focus on SEO strategies; this will allow your website to be found quickly and effectively on search engines such as Google and Bing!

A Perfect Price

When you glance around at your competitors, do you think your product or service is offering an unbeatable value for money? If you aren’t matching up or competing with other businesses in your industry, then you will struggle to make sales. You need to offer fair and competitive prices for your products and services so that a consumer cannot deny its value. Be careful not to set your price points too low though, otherwise consumers will begin to question the quality of the product.


A Super Service

Customer service is arguably the most important aspect of a business and it is the only way to guarantee a repeat sale. You need to respond to queries promptly, greet your visitors with a smile if you are working in retail and also engage with them via email. If you can keep a good level of communication with your customers you will be able to retain them and keep them coming back for more.


A Cool Competitor

What unique selling point can you offer your target customer that other companies can’t? Make sure you are offering something different, unique and innovative to everybody who crosses your path as a potential consumer. Whether you offer a quirky service that many others don’t or your product is particularly striking; make sure there is an element that sets you apart from other competitors within your industry.

An Excellent Engagement

Communicating with your current and future customers on a regular basis is the only way to keep them coming back for more. You can engage and communicate with your clients on a variety of different levels. You could strike up a social media conversation via Twitter or you could entice them with an exclusive marketing email chain. Make sure you address them personally make them feel intrigued by your brand. You can do this by referring to them as “friend” or “you.” These types of pronouns are proven to keep the reader hooked until the very end.

You won’t be able to dominate your market if you don’t have any show-stopping features surrounding your business. You want your business to come across as more appealing than the rest and you can do this by implementing all of the ideas mentioned above. From a new, stunning building to a flawless online shopping experience you could have your potential customers in the palm of your hand as soon as they notice your brand. It will be a long-term, uphill battle you need to fight in order to be successful but it will all be worth it in the end. You have the chance to make your business the biggest and best thing it can possibly be, so welcome the challenge with open arms and enjoy the process as much as you can!


2 Creative Ways To Get Your Small Business Noticed

2 Creative Ways To Get Your Small Business Noticed

When you go into business for yourself, it’s easy to concentrate on how to network and gain new connections and push for growth. There is also a need for you to know how to bring new customers into your business and make your business stand out from the crowd. Your competition is going to have their ways of doing things so that they can bring new people in and expand their reach, and you must do the same – but differently.

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You have to be able to stand out against your competition and getting your small business noticed isn’t necessarily going to be an easy feat. You want to build a following, entertain the masses and building your company brand is going to be absolutely vital to your business success. The big companies create TV adverts and billboards and big marketing strategies to get noticed, but when you’re a small business, you may not have the money to go as big as that. The good news is that you don’t necessarily need to have stellar TV adverts to be an absolute success.

You need to have more creative ideas to get you head and shoulders above the people in your industry that you are fighting against for popularity. It doesn’t matter whether your business is in floristry or baking, you need to be more original and different with how you advertise. You need to consider how you appear to others, like a cab company who chooses vehicle wrapping to advertise their business, you want to be in the faces of those who are looking for your service or product. You need to get creative, and below you can find two ways to do that so that you can get noticed now and not later.

Go Your Own Way. You may be tempted to emulate the competition in your advertising and marketing strategies, but this would be a massive mistake on your part. When you see your competition is doing well, you want to grab a little of that success and roll with it yourself. Customers aren’t stupid; they will go to the company you are imitating instead of you, because who wants to buy from a cheap copy? Go your own way and do the opposite. If your competition is raising prices around the summer period, lower yours and watch the customers flood in.

Get On Screen. Putting your face on your business by vlogging and talking to your customers through your website is pretty much the best thing that you can do. Personalising your business and letting people know that you’re more than just a screen? Priceless. It makes you warm. It makes people want to see you and buy from you. Don’t be stupid about how well a vlog can do for your business: embrace it with a new camera and make it something that you do regularly enough to matter for your website.

Be the business you would want to buy from and you can change your own future.


Cool and Smooth Customer Service Techniques for Your Online Business

Cool and Smooth Customer Service Techniques for Your Online Business

Running a creative online business means you have to think about many different marketing angles all at once. At the very top of your priority list should be making your customer’s experience flawless and enjoyable. Often it is can be quite difficult to tap into excellent customer service when the business relies heavily on online sales, but there are ways around it. You should definitely consider outsourcing some of your workload to professionals, who can ensure online glitches are kept to a minimum. Similarly, it is also important to get onto the same level as your target audience and interact with them as often as possible. Check out these bright ideas that might just give your customer service a boost.

A Glitch Free Experience

There is nothing more irritating than trying to log onto your favourite website, buy a product and then get stuck on a frozen screen. If your website and software isn’t working properly you are going to cause frustration amongst your customers and clients. Unicom can provide you with professional IT solutions that will minimise disruption to your workflow and sales, therefore reducing the amount of debilitating downtime events.


Engaging Content

If you can communicate with your audience on a personal level you are much more likely to retain them and keep them happy. When you are serving an online audience it is important to stand out from the crowd. With billions of online users you might struggle to reach out to your target market, because the scope is so wide. Try and use targeting advertising to engage with the people who are truly going to care about your products and services.

Business Blogging

Blogging adds an entirely new level to your business; it is considered one of the most successful platforms to communicate with your target audience. If you don’t already know the benefits of blogging for your business, then you need to try it out for yourself. Increase your online traffic, boost your search engine results and spark discussions with members of the online world. Use a blog to sell your product and keep your customers smiling.

Personal Marketing Strategies

You should never underestimate the power of email marketing; this type of strategy feels really personal to the receiver and it more likely to work its magic than any other generic method. Speak to your target client on their level and use language that really appeals to them. You could even off them unique incentives to make them feel even more special.

So treat your customers like the royalty they are and go above and beyond to keep them sweet. You want to provide a professional and reliable service so that they keep on coming back for more. By interacting with your customers, offering them incentives and using alternative platforms to draw them in, you will be utilizing all of your customer service skills to their fullest potential. Make your online business the best it can possibly be and you won’t be sorry about the extra work you have put into creating such as smooth and proficient service.




The last decade showed a strong trend of companies racing towards the digital marketplace. Amazon lead the way, but it — and others — are now doing an about-face. Digital retailers are feverishly trying to move their influence from online to brick and mortar stores. Amazon recently bought Whole Foods in an attempt to couple their online stores with local responsiveness.

This trend has been seen by other companies, like glasses retailer Warby Parker who began online with an aggressive business model designed to sell glasses to people who want fashionable eyewear, but avoid the chaos of in-store shopping. Now, they are buying physical locations to couple with their online business model.

Amazon and Warby Parker are not the only businesses heading in this direction. Retailers like VistaPrintAthleta and others are now seeing the value of providing physical stores for a fuller consumer experience as well as increased purchasing options. What we are now learning is that shopping is much more than simply buying things. Shopping is an experience. Studies have shown shopping can even relieve the stresses of everyday life, commonly known as retail therapy. A University of Michigan study found shopping was up to 40 times more effective at giving people a sense of control, and help relieve sadness.

When someone shops online, it is efficient and effective, but there are drawbacks. First off and obviously, shopping online — unless coupled with local physical stores — requires some patience for delivery. Even the swiftest methods require an overnight wait. This is usually combined with extra cost for shipping and particularly expedited shipping.

When you go to a shopping center, you can simply buy and have. No waiting or added cost for shipping required. You can also try on that pair of gloves or jacket you’ve been eyeing. Something you can’t do online. And, as Ramy Eidi likes to say, until you can get a haircut online, neighborhood shopping centers are here to stay.

We at Eidi Properties are confident that the need for physical shopping hubs will not only survive, but will thrive, even in this digital world. Therefore, we are committed to maintaining locations that provide people with quality shopping in aesthetic buildings and at convenient locations. These physical locations not only provide an enjoyable shopping experience, but create valuable local jobs.

Shopping centers create value to the community and can provide a hub for activities. Local organizations, like the Boy Scouts and Girl Scouts of America often fund-raise in these plazas. Voter registration, petitions and other community involvement activities can take advantage of the congregation of people from all age ranges and backgrounds to advance community interests. All of these things are unique to a physical experience.

Eidi Properties understands that shopping is more than buying. It is an opportunity to connect with people, experience the newest products and compare physically before you buy. We feel that we help facilitate this modern understanding of the shopping adventure and we are proud to provide excellent locations that help people enjoy their shopping experience.

As shoppers expand their purchasing practice, we will be here to provide quality structures and facilities to accommodate these evolving needs, including haircuts.

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Setting Up Your Small Business’ Computer Network

Setting Up Your Small Business’ Computer Network

If there is one thing that all businesses need to have today, it is a tech set-up. Gone are the days whereby computer investment was optional for businesses. In fact, it seems crazy to think about a time whereby we did not use computers in the business world. No matter what type of company you run, whether it is a financial services firm, an online store, or something different, you need to make sure your small business computer network is set up effectively. So, let’s take a look at the key steps that you need to take in further detail…

Determine your needs – The first thing you need to do when it comes to setting up your small business computer network is determine your needs. Specific questions are going to help you at this point. For example, how much data are you going to need to share and store? What sort of data files are you going to be using? How many computers are you going to need to connect? What sort of applications will you be utilizing? You can put together a plan regarding your goals and this will help you to achieve them.

Wired or wireless – The next step is to consider whether you want a wired or a wireless system. In the current day and age, most businesses opt for a combination of both. Wireless networks are much more common, enabling mobile devices to connect to the system and giving you more flexibility. However, there are still some benefits associated with wired systems, including the fact that they are more reliable in bad weather and they can offer faster speeds. This is why most companies decide to combine the two.

Getting the right hardware and equipment – You need to determine whether you are going to use a physical server in the office or whether you are going to take advantage of a cloud-based server. Aside from this, you are going to need a router. You then need to think about the different hardware that is going to be required for your industry and your needs specifically.

Secure your network – Another critical element that cannot be ignored when it comes to computer networks today is security. You have heard about the extreme number of data breaches that have been going on over the past years, and the last thing you want is to become a victim of one of these breaches. There are so many different steps you should take to ensure that your network is secured. This includes making sure that your router is kept in a location that is completely secure so that it cannot be reset by unauthorized individuals or physically tampered with. You also need to install reputable security software to protect your network. Never use vendor passwords and log-ins, and make sure they are changed on a regular basis. Enable a VPN, as well as wireless encryption and a firewall. Moreover, make sure your employees are all educated regarding data security and how their role is pivotal. The vast majority of data breaches happen due to employee error.

Implementation and integration – One of the biggest mistakes that business owners make when it comes to tech is overlooking the importance of the implementation and integration phase. If a particular software is going to take some time to get used to or requires expert training, you need to factor this into your plans and budget.

Branding and personalization – Last but not least, everything you do in a business sense needs to be considered with your brand in mind, and your computer network is no different. There are a number of ways you can embrace branding in this regard. This includes making the most of free computer screensavers that are related to your business and your industry, as well as ensuring all emails are signed off in the same manner and that your logo is displayed at the bottom of them.

As you can see, there is a lot that needs to be considered when it comes to your small business computer set up. If you follow the advice and steps that have been presented above, you can make sure that everything is set up properly and that your business is up and running as efficiently as possible. Good luck!


How to Brighten Up Your Office Space

How to Brighten Up Your Office Space

Sure, the traditional, uniform office spaces may be functional, but boy oh boy, are they boring. To be fair, there wasn’t as much research around then about what workers like and need to be productive, as there is today. Now, we know that if workers are going to give their all, then they need to be inspired. And inspiration comes in many forms, including the look and feel of the space where they’re working. So how do you brighten up your office, and make it an all-around positive and professional place to work? We take a look below.


Let There Be Light

There’s something to be said for that cozy lighting, the kind that you find in the corners of libraries and restaurants, but it’s not right for an office space. There, it has to be all about bright, positive spaces, light that invites people to keep their eyes open even when their mind begins to get tired. So take a look at your office space. Is it possible that you could be letting in more natural light? Natural light works better than artificial lighting. Of course, if this isn’t an option, then go manmade – but try to avoid those harsh, overhead lights. They just cause eyestrain.

Bright and Professional

Have you ever walked into an office, and understood that it’s a bright, professional space, but can’t quite tell why? Take a look at the floor. Floors that have epoxy floor coating can reflect light better than normal floors, creating an all-around sleek and bright looking space. It’s an excellent complement to natural or artificial lighting, one that might just help bring your office to life. Also, it’s easy to clean, so you’ll be able to avoid the build-up of dirt that usually affects carpets pretty quickly. And talking of which….

No Dirt and Grime

When it comes to having a bright office space, there’s one thing that will always try to lower the standards: dirt and grime! As such, it’s important that you’re taking steps to keep everything in tip-top condition. That can mean hiring a cleaner to go over your office space and making sure that all your staff knows that they need to keep everything in order.

Natural Options

Even if you have the best furnishings and clean office space, things will still look a little drab if there’s nothing something more going on. You can do this in two ways. The first is to have plants dotted around the space. They really add a lot to an office, and have been shown to boost productivity! And if nothing else, they’re just nice to have around. The second is to add touches of color, which you can do by adding works of art and other funky additions around the place. Don’t go overboard, of course – but if you can do so in a tasteful way, then bring the color!

Take the advice above, and you’ll be on your way to having an office space that’s bright and a happy place to work!


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