Your website has a respectable hit rate. Your social posts tend to resonate well with a healthy amount of likes and shares. People are visiting your site regularly, scrolling deeply and perhaps even building up some shopping carts. By most metrics in 21st-century business, you’re crushing it. There’s just one problem. Your products just aren’t selling as well as they used to. Whether it’s a particular product that’s experiencing a nosedive in consumer uptake or interest is fading across your range, it can be extremely distressing when the target audience doesn’t share the enthusiasm for your products that it used to.
Of course, knowing the cause is the surest step towards determining the solution. With that in mind, here are some reasons why your products aren’t necessarily selling as well as they should…
You’re focusing your marketing efforts on the digital realm alone
Let’s be realistic it’s (nearly) the 2020s and of course digital marketing is an essential concern for business. But if your products aren’t selling it might be due to more than not enough keyword research, too few blog posts or lack of algorithm chasing. Maybe you need to get your products out in the real world. Some products are better marketed in tangible ways. They need to be seen in person, sampled and experienced. Find out where your customers go in your free time. See about setting up a portable hop-up banner display and set about taking ailing products to the people. You may see more enthusiasm than you see online.
Someone else is doing what you do better
While there’s an argument to be made for keeping your eyes on your own work, and focusing on the quality and value you bring to customers, you simply can’t afford to bury your head in the sand when it comes to competitor analysis. If your competitors’ products do the same thing but better, cheaper or more efficiently than yours you may have been losing sales to them for months without realizing.
Always keep an eye on your competitors’ products. Identify ways in which yours are superior but also identify features and functionalities that yours don’t have which can be incorporated and improved upon for future iterations.
The industry or market has moved on
Finally, as much as we may want to believe that the products we create are evergreen, in today’s fast-paced and technologically led landscape, the temporal gap between technological innovation and consumer demand has never been narrower. Every product should be designed with the needs of the consumer in mind. It should help them to solve a problem or make their lives easier in some way. And if changes in technology, culture or consumer behavior mean that the problem no longer exists, the market and industry will inevitably move on.
That’s why it’s so essential to keep an eye on the future and stay abreast of changes in your chosen industry.
Not only could you tie effort and resources into defunct products, your entire business model could become outdated.
Being and salesperson is a hard job. It is one of the most demanding parts of the business and it requires a hell of a lot of patience as well as resilience.
When you are working in this part of a business there are a lot of things to consider. You will need to be able to track product reviews and customer reviews, stay in touch with clients, and perfect your sales pitch. If you’re feeling a bit overwhelmed and stressed trying to sell your products this week, here are some jokes sure to cheer you up.
Always trust a glue salesman. They tend to stick to their word.
The salesman claimed the shoes were made from alligator, but I knew it was a crock.
The telemarketer asked me if I read magazines at all and I replied that I did, periodically.
The bargain store promised a free abacus with every purchase, but I wouldn’t count on it.
I was fired from my job selling amplifiers. I didn’t achieve the sufficient volume of sales.
A guy who used to sell boomerangs is trying for a comeback.
What salesman has the slickest line? A hair grease salesman.
You might be a salesperson if …
You refer to dating as test marketing.
When you bought a new house, you called your fellow alumni and offered to name a room after them, if they’ll help with the down payment.
Your favorite stories begin with, “Bob Jones, VP of marketing, sat at his desk and stared out his window…”
When you give your son his birthday present, you must say that it has an “unprecedented performance.”
When you describe a product as “maintenance-free,” you mean that it is impossible to fix it.
You insist that you do some more market research before you and your spouse produce another child.
I am almost done making a joke about unemployed salespeople, but it still needs some work.
I used to sell Velcro, but I could not stick with it.
Salesman: “This computer will cut your workload by 50 percent.” Office manager: “That’s great! I’ll take two of them.”
The more cordial the buyer’s secretary, the greater the odds that the competition already has the order.
“We are going to have a sales contest this month. The winners will get to enter next month’s contest.”
What does a carpet salesman give his wife for Valentine’s Day? Rugs and kisses!
What do you have to know to be a real estate salesman? Lots.
All too often we rely on our trusty plan “A”. It always sounds like the fail safe option, so why would you need a back up plan? The moment you start to rest on your laurels with business, is the moment you will get yourself into trouble. Back up can come in many different shapes and forms. It is important to keep your workplace in great condition, as well as maintaining the technical aspects. Here are some areas of back up that you might want to explore for your business.
If you’re running a brick and mortar business such as a shop, restaurant or even an office building, you will need to think carefully about your power sources. If you were to experience a power cut, would you be able to carry on operating your business smoothly? You would probably experience a significant amount of downtime, which is why you should consider a kva generator. Choosing a diesel generator may be the second source of power your company needs.
Technology Back Up
If you aren’t technically minded your business may run into trouble if you have an IT malfunction. Outsourcing your tech to an external company, might just be the best decision you have ever made. Whether your server is often down or your software experiences regular breakdowns, a reputable technology company will always be on hand to support your needs.
Financial Back Up
You never know when you’re going to need extra cash when you’re running a business. Having a little bit of savings in your account will always be beneficial. Don’t rely on steady sales, as this is when you can fall short. You can never count your chickens when it comes to business, so you should always account for this when you’re forecasting your finances. Saving money is often easier said than done when you’re running a business, but having this financial back up will get you out of trouble if you ever go through an unfortunate month of sales.
Legal Back Up
Although it is not essential when you’re first starting out, having a lawyer on hand will always be useful. Landing in hot water when you run a business can be very overwhelming, especially when you’re not sure how to move forward. Whether you hire a lawyer all year round or have contact details for a reputable one, this will work as a solid back up for any legal disputes. Handling legal affairs on your own can often get messy, as you may not be aware of the official protocols. It is worth spending money on a service that is going to protect your brand and business.
Being let down by electricity, sales, competitors or technology can land your business in hot water. Instead of trusting that your plan “A” will always work out flawlessly, you need to think about potential problems that could occur. Always being prepared as a business owner will set you up for any eventuality.
Remote workers are a fantastic way to cut costs, allow flexibility, and ensure that the business machine keeps on running at all times. However, with these employees not being in the office, it’s challenging to keep track of where they are and what they are doing. This leads some managers to scrutinize every second of their team’s activities, but in doing this, you create the wrong culture.
Instead, there are ways to keep tabs without breathing down their necks, which allows you to create a culture of trust while still getting excellent results. If you use remote workers for anything, you must allow them their freedom to get the job done without worrying about constant analysis.
Keep Everyone In the Loop
Without everybody in the office, it’s easy for messages and goals to get lost along the way. This can make some employees feel left out and not as valued as those who always seem to know what is going on, which could hurt their motivation.
You can avoid this by ensuring that whatever happens, regardless of how significant, you inform everybody. This makes everyone feel involved, even if it doesn’t concern them, but also gives them an idea of the direction the company is moving, which could help them complete their tasks better.
Take Advantage of Digital Tools
Once upon a time, it required a phone call to get in touch with someone working away. However, technology has made it easier than ever to shoot a quick message here if you need to contact someone immediately.
Desktop and mobile apps such as Slack, Trello, Google Drive, and more make it easier than ever, and you can also use these to organize your team better. Instead of spamming a single company chat, divide your team into their departments but also have an individual chat with each of them, which allows you to discuss anything directly without alerting others.
Check Up On Them In Person
While remote work is made easy by technology, you should still make an effort every once in a while to check up with your team in person or at least over a video call. Checking up this way is also fantastic for getting to know the person better, and also reminds them that they are more than a mere username.
You can also help them through any problems they might encounter, from the small to the more severe. Discussing things in person or over video calling apps like Skype can help you understand each other better and will allow you to work through issues. It could be minor like a simple app issue, or it could be following a disaster like damaged equipment or even a truck wreck. Being able to discuss these problems face to face can save both of you panicking and also give each other the support it may require.
Checking In from Afar
A heavily scrutinized worker is more prone to make mistakes and burn themselves out, and it could even cause them to hate working for you. By using these techniques, you can ensure happy and comfortable employees who do not fear every phone call or message you send them.
When it comes to getting stuff done, a lot of things need to be working properly. Of course, your staff needs to be competent and driven. It also helps if you have the right amount of funds and equipment in-house. A little luck would probably be necessary, too. Something that goes under the radar quite often, but is super essential to any high-functioning business is the condition of the workplace itself. If that area is looking and feeling good, then it sets the tone for absolutely everything else.
It might not seem like such a big deal, but it certainly is. Even when you’re sat at home doing some work, you need to be in the right environment. If you have distractions around you, or you feel a little uneasy with where you’re sat/stood, you won’t perform to the best of your ability. Now, imagine an office that holds a couple dozen people. Then imagine the drop-off in productivity if all of their work slowed due to concentration or uneasiness. Pretty significant, huh?
What can you do to keep your workplace in fine order then? Well, there are lots, actually. Every single employee has different feelings and mannerisms that can be catered for, so there’s an array of things you can execute. Here are a few examples for you right now:
Keep It Neat, Tidy, And Organized
A neater workplace is one that functions much better – that’s just a fact. Some people might thrive in chaotic environments, but ninety-nine point nine percent of human beings need that freedom and tidiness. When things are left screwed up on the floor, it gives off lazy and sluggish vibes. It makes the people in the place slow down a little. It’s crazy how actual clutter can clutter the mind. If you have a pigsty of a workplace, then it becomes increasingly easier to behave like a pig. You figure that, because there’s already a mess, adding to it wouldn’t be that much of a problem.
Clear up with office, warehouse, or factory every now and then. It’ll make everything you and everyone else work a lot better, and it’ll boost the collective morale.
Make Sure The Heating And Air Con Are Good To Go
These two things are pretty darn important if you want the premises to be in good nick. During the summer, it can get pretty darn hot. Working in conditions like these is horrible. We crave the warm weather when we don’t have it, but the heat plays with us too much when we need to concentrate on a particular task. Air conditioning is a borderline lifesaver. When the polar opposite happens, the central heating is super important – nobody can function properly when they’re shivering.
Protect It From Potential Disasters
Put measures in place just in case something terrible happens. You never know when a disaster might strike, so you’ll have to be proactive and expect it. A fire could break out at any moment, so you’ll want to look at fire sprinkler companies and groups that distribute extinguishers. Floods might also happen near you during the winter months, so you’ll probably need to reinforce your workplace and prevent anything like that from ever happening.
Employ Neat And Clinical People
One of the wisest things you could do is simply bring in people that are going to uphold the business’s neatness. If you have people that are health and safety trained, and that actively want to keep things in good condition, then you’re going to stand a better chance of it happening! When you interview potential candidates, you’re obviously going to want to know their credentials in terms of the specific job. Gauging whether they have that overall tidiness and common sense should be on the agenda, too, however.
Install Security Measures
If you don’t have much security, then it means anyone can attempt to take advantage of you. People can be pretty hideous at times. If they feel as though they can steal something or do some damage, then many will go through with it. While they’re inside, they can get up to all sorts – for some reason, people like to trash places. Install alarms and cameras to really catch anyone out. If you have a large facility and a lot of money, then you could also hire guards that cover the perimeter during the days and nights.
Bring In Cleaners
The final option is going to be the simplest! If you have no way of keeping things tidy and in good condition, then you could just pay people to do it. If you’re busy or you just don’t know what to do, then the money spent would be worth it.
Entrepreneurs have to be more than idea-spouting machines. If you’re running a business, you need to be a leader, too. A boss isn’t just somebody who delegates jobs to people. You also have a job to do. Coming up with innovative ideas is important, but you need to be able to adopt a managerial role, as well. You need to be willing to deal with the logistical side of keeping your company operating effectively. Otherwise, your ideas will remain in your head, rather than becoming real innovative solutions that enter the marketplace. Here’s some entrepreneurial advice to help your business idea become a reality.
If you want your business idea to become a reality, then you need to present it well. Imagine if McDonald’s was a faceless brand that still sold the BigMac but just called it a burger. People would still enjoy the product, but their fast-food restaurant probably wouldn’t stand out from any other burger places in the market. Branding is so important when it comes to pitching an idea. You might be very excited about your product or service, but your company is just one option of many from the perspective of consumers in your target market. If you want your business idea to be successful in the real world, then you need to know how to market it. Working on your office’s image might help. This is the way in which you present yourself to the world. You should tidy up the external appearance of your workplace. You might want to improve your car park and get professionals to help with your concrete needs.
You should focus on your identity, most importantly. How do you want consumers to perceive your business? How are you going to relate to them? You could run your company in an environmentally-friendly way, for starters. This would show the industry that you really value the planet, so you would need to make it a big part of your promotional strategy. Plenty of brands have gained traction in this way. Big companies, such as Andrex and Velvet, promise to plant trees to balance their effect on the environment. Of course, sustainability is only one way to show that your brand cares. You could donate to local charities, too. Give something back to the community if you want people to care about your business and the message for which it stands.
Keep evolving your plan of action.
You should also keep evolving your plan of action if you want to help your business idea become a reality. It’s very important to stick to your company’s plan if you want to ensure that your ideas are effectively brought to life. However, that doesn’t mean your plan should be unchanging. After all, your marketplace will continue to evolve, over time, and that means your target market will also evolve. The needs of consumers are always changing, so your business needs to change, as well. So, do market research to learn more about your audience. Talk to consumers to find out what they want. When you find out their problems, you’ll spot gaps in the market. That’ll help you to come up with new ideas to set yourself apart from your competitors.
You should also get your customers talking if you want to create a successful company. Even if you have an incredible business with creative ideas, you’ll struggle to build a profitable empire if the market doesn’t know that you exist. Focus on your existing clients if you want your company to grow. They can help to spread the word about your brand. You could provide incentives, such as freebies or discounts for every referral. This would encourage your customers to start talking about your business to their friends and family members. In turn, you could gain some new clients.