Get More From Your Social Media Campaign

Get More From Your Social Media Campaign

Are you running a social media campaign as part of the marketing for your business? If so, then you do need to think about how to get the most out of this option. There are a few possibilities to consider here. If you take this advice you’ll find that your potential grows dramatically. 

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Diversify 

One of the best options when building a social media campaign is to work to ensure that it is as diverse as possible. You can start by thinking about running your campaign across different networks and changing the content so that it matches or provides the best results. However, the content that you offer should also be different. You should be providing blogs, quick updates, links, videos, images, and infographics. It’s important that any content that you do add matches the level of quality that your customers expect. So, if you are adding a video to your feed, make sure that it was created using a professional video production company

Follow the 80:20 Rule

A lot of business owners will make a mistake and believe that social media should be used for pure promotion. However, this is not the case and the reality is that if you do this you will be limiting the power or potential of your campaign. Instead, you need to ensure that you follow the 80:20 rule here. This is simple to understand. 20% of the content you produce should be pure promotion. The rest should provide value to your customers and followers. By doing this, you can ensure that your social media is a valuable resource. You can also set yourself up as an expert that customers can trust. This is always going to provide great benefits to you. Some business marketers would even suggest that it’s more 90:10.

Use Your Followers

Another great way to use social media is to ensure that you are able to get the most out of your followers. It’s possible to use the followers you have and guarantee that they are going to be able to push up your campaign. You can do this by taking complete advantage of user-generated content. When followers create content that could be beneficial to your campaign, remember to retweet or share the content. This could be as simple as a positive review from your customer. Remember, other clients, are more likely to trust their word then direct marketing from your business. If you are struggling to get user-generated content, you can set up promotions and challenges to encourage them to engage. You can also engage with them directly by opening up conversations. This is a great way to get to know the followers and customers of your business. 

We hope you love these ideas and look forward to incorporating them into your own social networking marketing campaign. Remember, social media is a powerful tool for any business. You just need to make sure that you are using it the right way to gain the best results.

The Biggest Innovations In Display Technology Right Now

The Biggest Innovations In Display Technology Right Now

Technology moves so fast and one area where you can see a visible change is in display technology. Compare a modern TV to one that is just 5 years old and you will see a huge difference in the quality of the picture and the depth of the color. It seems like new technologies are being developed all the time and the quality will just keep getting better. It’s not just about quality either, there are also advancements in things like energy efficiency and portability too. 

Over the last few years, TV makers, in particular, moved away from simply focusing on picture quality and starting adding new features like 3D and creating smart TVs that can run apps like Netflix. But 3D didn’t really catch on and smart TVs now come as standard, which means that companies are starting to look for new ways to revolutionize display technology. These are some of the latest innovations that are likely to have a big impact in the coming years. 

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OLED And QLED 

The majority of people that bought a TV in the last few years have a 4K TV, but even that technology is being rendered obsolete by OLED (organic light emitting diodes) and QLED (quantum dot LED) TVs. These TVs are already out there and available to buy, but they are incredibly expensive, so not many people have them. There is also a debate about which technology is better, with Samsung championing QLED and LG pushing for OLED. Both technologies promise improved color contrast and better picture, and they don’t require the use of a backlight like a traditional LCD TV as the diodes in both TVs emit their own light. At the moment, there isn’t much separating the two but QLED TVs have not reached their full potential so only time will tell which technology will come out on top. 

Optical Bonding 

Display technology isn’t just about TVs, it has a lot of applications in areas like aerospace, military, construction, and agriculture. This gives rise to the need for durable, practical displays, which is where optical bonding comes in. Optical bonding is a process that uses an optically clear adhesive to attach a lens or touch panel to the front of a screen. This allows for increased durability, better readability in sunlight, and a reduction in dust and condensation, so screens can be used in more difficult environments. This will allow for a lot more applications for display technology. 

Foldable Screens 

The biggest innovation in display technology right now has to be foldable screens. Smartphone manufacturers are always looking for ways to make our life easier and improve the way that our phones work, and for many of them, foldable screens are the next step. There are already a few phones with foldable screens on the market but this technology can be used for so much more. There is a lot of research going into flexible screens with the eventual end goals of creating screens that can simply be rolled up and carried around wherever you go, which could have a massive impact. 

There is no way to know for sure what the future of display technology holds but it is likely that these innovations will have a big part to play. 

Brewers Are Adding Cannabis Terpenes To Beer. Here’s Why:

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Photo by Elevate on Unsplash

By Eric Van Buskirk

You’ve just clicked on this article, so the odds are good that you’re a fan of craft beer, or marijuana, or both. You’ll be pleased to know that more and more brewers are beginning to experiment with “weed beer,” meaning beer suffused with cannabis. But that description is somewhat misleading. Currently, there are a couple variations of this budding fusion product: (1) “beer” with CBD and/or THC substituted for the alcohol, in which case you’re getting high from what amounts to a beer-flavored soft drink, and (2) real beer that has had cannabis terpenes added to it.

This article deals with the latter, a new constellation in the ever-expanding universe of craft beer.

What are terpenes?

Terpenes are organic hydrocarbons that, among many other things, lend weed its distinct aroma and flavor. In addition to cannabis, terpenes are found in a wide variety of plants and essential oils, including those derived from lemons and limes, pine needles, and lavender—all of which contain therapeutic properties. For instance, the essential oil of lavender is known to relieve anxiety, as well as effectively treat fungal infections and hair loss.

Cannabis contains particularly high levels of terpenes, which work together with cannabinoids and other compounds to both enhance your psychoactive experience and provide medicinal benefits. Said benefits range from pain and inflammation relief to treatment of serious conditions like epilepsy and cancer.

Terpenes extracted naturally from non-marijuana sources (from plants for example) are being mixed into ‘terpene blends’ – like those available at true-blue.co – to mimic the flavor, aroma, and therapeutic properties of individual strains (like Purple Haze or Pineapple Express). These can then be used to create new products like vape juice, edibles, CBD oil, and even beer. 

How do terpenes make their way into beer?

Of all the terpenes present in cannabis (there are over 200), myrcene and limonene are the ones most commonly used in beer. Myrcene, known for its sedative effects, is the most abundant terpene in cannabis. Studies have suggested that myrcene may help to relax muscles and reduce pain and inflammation. Limonene, meanwhile, is found in various citrus fruits and used widely in perfumes, foods, solvents and medicines. It’s also a proven antidepressant with antioxidant and anticancer properties.

Here’s how it works. These and other selected terpenes are purchased from companies that extract cannabis oil from natural sources. Brewers then incorporate the terpenes into the brewing process by combining them with hops (which have their own terpenes). Some breweries choose to first break down the terpenes using solvents, while others introduce them directly into the “bitter wort,” or wort to which hops have already been added.

The result is a craft beer that contains hints of the fragrance and flavor of cannabis, but no THC. With that said, beer suffused with both terpenes and THC seems like the next logical step in this growing movement, considering the increasing support for federal legalization of cannabis in the US—including among lawmakers and leading presidential candidates.

One thing is certain: weed beer is here to stay. Next time you’re out and about, ask your bartender about any local terpene-infused brews. He just might have one on tap.

Four Different Types Of Driveway To Choose From

Four Different Types Of Driveway To Choose From

Choosing to renovate the driveway is a huge job. You should consider that your driveway is more than just somewhere functional for your car to go, but somewhere that can be earning your home more money because of the aesthetics. When your driveway is done right, you can add value to your home as well as adding a beautiful driveway that works the way you want it to.

What most people don’t consider is that a driveway takes a lot of work. It’s not just that there is a large amount of work that goes into digging up the driveway, but that you have a lot of choices to make regarding the type of driveway that you want. There are four different types we’re going to discuss in this article, so let’s take a look:

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  1. Concrete. It’s considered to be the most popular driveway type, concrete, and when you buy from companies like Ridge Concrete you know you’re going to be getting the very best service. The best thing? Concrete doesn’t cost the earth to install in your drive. It’s durable, made to last and you can change the texture, the color and even how rich you want it. There are those who augment it to look more expensive, too!
  2. Brick. Those who love a classy look will love a brick driveway. They have a chic appearance, and you can make cool patterns out of them, too. They’re completely unlike any other driveway out there, and as they come in a variety of colors, you can choose to customize yours the way that you want. The one drawback is that it can be expensive, but you do get exactly what you pay for with it.
  3. Asphalt. Yet another popular choice for the drive, it doesn’t cost much to install and it’s easy to do it. The fact it’s black means that you’re going to see the snow melt quite quickly – no waiting around! Asphalt only comes in black, but that’s not a bad thing. If you want a customized driveway, asphalt is not the best option for you. You do also have to get it resealed every few years, which can mean that over time, it gets a little more expensive.
  4. Gravel. A rocky surface, gravel is a popular option for driveways. This is mainly because it’s readily available and this allows you to save a good amount of money. You can get gravel in a lot of colors, which gives you the chance to personalize your driveway. Gravel is excellent as a material when it comes to water runoff, too, so you won’t have to worry about a water-logged drive. Gravel shifts around a lot, so you’ll need to rake over it to keep it level from time to time. A lot of contractors will tell you of the importance of edging and layering the driveway so that the gravel is kept well. It’s not the best material for snowy regions, either, so make sure that you choose well.
Things You Shouldn’t Forget About When Designing a Website

Things You Shouldn’t Forget About When Designing a Website

Creating a website means having to consider many different factors and tick lots of boxes. There’s a lot that goes into creating a website that’s both functional and able to meet the needs of users and future customers. And there are some things in particular that are often missed out or forgotten about during the website design process. We’re going to look closer at those things today, so read on to learn more.

Email Subscription Pop-ups

It’s a good idea to gather people’s email addresses when they visit your website. Those pop-ups might seem like an annoyance to some people, but if they appear at the right time, they can be very effective and even welcomed. If they like your site and what you’re doing, they’ll want to sign up and get regular updates from you. Make that easy for them to do with an email subscription pop-up box.

Data Protection Notices

You need to make sure that your business is fully compliant with all of the regulations and laws that apply to it. Data protection laws are a big part of that these days. If you want to make sure that your business never falls foul of the law, you need to make sure that you offer the right data protection notices when people are using your website.

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Create a Visual Hierarchy

Creating a visual hierarchy that makes sense and leads the user visiting your website in the right direction is a key part of what you need to do when designing a website. After all, good web design is about making sure that people are able to navigate your website effectively and find the process smooth and enjoyable from start to finish. Good visual hierarchy on each page makes that possible.

Inclusivity and Accessibility

These days, everyone rightly cares about accessibility and inclusivity. Your website needs to take that into account as well. There will be many ADA website compliance lawsuits in 2020 because these laws don’t only apply to physical spaces but digital ones too. So look into this and ensure your website design is welcoming and usable for everyone.

A Useful Footer

Finally, you should make sure that your website has a good and functional footer. The footer might include links to all of your key social media profiles and other things that you feel are important. It might include an address or contact details too. Pages don’t go on forever so they need to have a solid footer too. It’s a small detail but it’ll give vital information and help your website feel more professional.

Now that you have a better understanding of what goes into creating a website that’s fit for purpose and able to meet all the needs you have, it’s time to get the process started. If you’re entirely new to this and you don’t want to use an existing template, it’s a good idea to work with a web design professional.

Making DIY Easier For You And The People You Live With

Making DIY Easier For You And The People You Live With

Many people are keen enthusiasts of Diy, and especially if you have a home that requires updating, or redecorating. Buying a house to do it up yourself is quite common and something that many people enjoy. But then some of us like to try a hand at updating a few bits here and there, for ourselves, and save some money. If you are houseproud then, of course, you are going to want to update your Diy adventures regularly. But sometimes these can inconvenience the people you live with, And not everybody has the skills required to do an excellent job either. But there are some things you can do that will help you along the way, and will enable you to have a beautiful home with a few DIY disasters along the way. Diy can be an adventure, but it also can be difficult to manoeuvre at times. So here are some tips that you can use to make Diy easier for you and the people that you live with.

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Get advice

So you know that Diy isn’t as simple as picking up a hammer and getting on with it. You do need to have a certain amount of knowledge before you start even if it’s from the research you have done online. But the best way to understand what you need to do is to speak to somebody who knows what they’re talking about, or even follow advice on websites that specialise in DIY, and explaining how to do things. We can’t all be good. That thing straight away, so a certain amount of trial and error may be required before you can commit to a big project. But following the wise words of people who have been through trial and error before, or who have specialist training in certain areas, will likely reduce the chances of you feeling. Once you have picked up the advice you need, you can take and leave what you want, as long as you follow the strict safety advice for working with electrical wires or plumbing. These are things you can’t compromise on, and no amount of information is going to prevent serious injury if you get this part wrong. So always remember to hire a professional if dealing with dangerous areas such as electric or gas.

Find online services

There are plenty of online services that can walk you through a project from start to finish. One of these options is online instructions, sometimes produced by companies that have sold you the products to start with. These online instructional booklets are easy to print or follow on your phone. They can make things much easier, depending on how you follow instructions. That’s whether you decide to follow instructions to all, of course. Another option is the videos that you can download, or watch via YouTube that other people have made for sharing their knowledge and skill. Some people have created Amazing things while video in themselves and sharing them with the world for everyone else to benefit from their experience. YouTube videos are easy to follow suit; you can post them at every point. And also the people video and these are usually going to prevent you from making mistakes, by pointing out what they have done wrong in the past. Not only can you find instructions online, but you can see construction products online, tools, and a whole range of products that can help you with your DIY projects.

Overestimate

Always overestimate how long it will take you to create a project, from start to finish, there will always be something that you have gotten and ultimately will take you longer. If you want sure how to go about a project, then always adds time for research and mistakes. This isn’t to say you’re guaranteed to make mistakes. Still, if you are planning on doing something once you are finished, or tell your friends and relatives that you will be available at a certain time, then you may end up disappointed. Rushing a DIY project is always a bad idea since what usually happens is that you end up making more mistakes when you’re rushing. Less haste more speed.

Read books

There are many books, and leaflets that have been created for you to learn from. There are also lots of options when it comes to an understanding of the ins and outs of your tools, for example. Not only that there are whole trades that have been started from reading a book, but careers have also been dreamt about and forged Through picking up a book and reading about it. Not only that you can find new ideas and plenty of inspiration through books that others have written. Learning about anything you do from somebody else’s perspective can generally enhance your understanding of the subject. And Diy is no different in this. Some people have a whole house to work on, and can quite quickly turn into a long-term project. So don’t skip the library when you are researching about your DIY projects.

Get the right tools

It can’t be expressed enough how important it is to have the right tools on hand. The right tools are always going to improve your overall results. Picking up a basic drill, and expecting it to go through the red brick walls in your new house, or a screwdriver that doesn’t fit the screws you’ve bought can add frustration and time to your project. Don’t forget that if you are moving into a new home, it’s essential to have the right tools for the building that you’re in. Some buildings have different wall constructions, and many people have fallen short by not having the right equipment.

At the end of the day, it is essential to enjoy your DIY, and there is no reason why you shouldn’t be able to create a whole new environment for yourself which is calming, and peaceful. So do your research getting the right tools and advice, and enjoy!

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