With the development of information technology and web design, an increasing number of business owners are discovering ways of working smarter instead of harder. If you are setting up your first website, or would like to give your online shop front an overhaul, you can implement some software and plugins that will help you connect with your audience and get customers to buy from you without manually following up leads. Find out more below.
The Design and Language
Image via Wikimedia Commons
The first thing you need to make a decision about is the design and the programming language of the site. If you would like to keep things simple, you can get a WordPress platform site that is easy to customize. However, to add more custom features, you might want to opt for a programming language. Find out the difference between ui and ux design and their individual benefits to choose the right solution for your site.
The SEO Plugins
Your site’s visibility will depend on the search engine optimization features built into it. You can get various plugins and software that will boost the ranking of your site and automatically index your pages in search engines, but you will also have to update your social media sites and your blog to get visitor engagement.
Your site is not only there to please the eye, but also must be functional. Your potential customers want to find what they are looking for, and don’t want to search for the buy button or worry about safety issues. You might want to test your website before launching, so you can see how easy it is to find out more about the ordering process, delivery, review the terms and conditions, contact your customer services, or arrange returns.
Sales Funnel Planning
It is also crucial to automate your sales process by creating a marketing sales process that is implemented in your website design. From contact forms to online chat and customer service, FAQ pages, popup banners, discount codes, autoresponders, to sales pages and landing pages, there are several ways you can encourage your visitors to check out your offers, return for more, and eventually become customers.
Testing and Measuring
Image via Pixnio
To make sure that your website delivers the best results and works hard for your business, you will need to track your visitors and conversions. Further, implement AB testing to find out which titles, headlines, keywords, graphics, and types of content result in more sales. Chances are that you will not get it right the first time, but if you monitor your customers’ behavior on your site, you can tailor the content to their needs.
Web design should not only be about appearance. It needs to be interactive, responsive, and suitable for the needs of your target market. Thanks to the latest website software inventions, you can now turn your pages into sales machines and automate your online marketing, so you can maximize your results with minimum effort while keeping your customers engaged.
Any business owner should know by now that cloud computing is a wise move. For one, it can help you work towards an all-important paperless office. And, that in turn stands to save you money in a major way. Not to mention that, when in the cloud, your files are much easier to manage no matter where you are.
So, you could say that turning to a company who offer IT Support packages complete with cloud computing is important. The moment you start using services like these, you’ll wonder what took you so long in the first place. You may even find some surprise benefits along the way. Jobs like delegation, for instance, could become easier than you ever thought possible. And, given this is something many managers struggle with, we think it’s worth some attention here.
Despite the fact that delegation is essential for keeping your business running smoothly, it’s not an easy thing to master. In fact, many managers increase their own workload to save getting this wrong. But, overworking yourself is never the right way forward. Instead, consider the following three reasons cloud computing could have you covered here.
A person for the job
Part of the struggle with delegation is a lack of trust. When you pass a job onto someone else, you need to trust that they can do the best job possible. Tasks like these can, after all, have massive standing on your business reputation. And, many managers can’t bring themselves to trust anyone but themselves for the big jobs. But, cloud computing could solve this by giving you easy access to each person’s skills. All you need to do is set up a spreadsheet outlining each team member’s talents. Then, you can come to this at the start of each day and easily see who you can trust with what.
An easy way to share
Another leading issue with delegation is that of time. In most cases, delegating tasks involves a meeting where you run through jobs one by one. Many managers figure it’d be quicker to just get on with things. Thus, they don’t delegate at all. But, cloud computing does away with that need for meetings and wasted time. Remember, this is the easiest way to share information with a team. All you need to do is upload a task sheet each morning. That way, you’ll be able to communicate with the whole team before you’ve even finished your morning coffee.
A checklist everyone can tick
Let us not forget that delegation is also a pain in the backside when it comes to chasing up jobs. Even once everyone knows what they’re doing, you may have to chase them to find out whether they’re finished or not. And, again, that can lead to a lot of wasted time. But, with the cloud in place, people can tick off or delete each task as they finish it. And, you can check this intermittently through the day without having to leave your office.
Cyber terrorism and online crime is becoming moreprominent in today’s society. It’s actually one of the key areas of modern day policing and within the IT sector, security is the fastest growing and most in demand genre of skills employers and business clients are looking for.
We often only tend to hear about major scandals such as when Uber and the NHS were held at ransom last year, though there are smaller crimes committed on the web every minute, many of which are incredibly difficult to trace and cost both businesses and individuals a small fortune.
In the physical world, things are more tangible, for instance, if you had a traditional retail business you could employ a burly security guard to act as a deterrent to thieves. You could also look for conex containers for sale and store items in a secure steel storage container, whereas on the web, things are so intangible that it feels like we can’t protect things in the same way we can in the offline world.
A shop might set-up a few physical CCTV cameras and protect their stock using electromagnetic security tags or new RFID tags, and in this context, security is a very tangible thing that would-be thieves take a huge risk with, on the basis they have to present themselves and risk being caught in the act.
Today, however, cybercriminals are operating from the comfort of their own home and might not even be in the same country, meaning there’s much lower risk and much higher convenience with online theft than offline theft.
Further to this, thieves can bounce their IP around so many different locations that it would be hard to ever find their true location.
Essentially, cybercrime is growing at an exponential rate so we’re going to look at five principles to keep your business safe.
- HAVE SURVEILLANCE IN PLACE
Antivirus software protects your computer and website in a similar way to how security cameras and security guards can act as a deterrent and filter to catch thieves within a physical retail environment.
- DON’T LEAVE THE DOOR OPEN
It’s unlikely that you would leave the door open to your premises or home so that anyone could just come in. Instead, you lock the door with a unique key. The most important aspect to consider on this front is to make sure you have adequate protection against hackers trying to violate your website, and to use solid passwords.
Indeed, in the online world, your lock and key are your password – so ensure you choose an advanced password that is secure.
- USE A SECURE PAYMENT PROVIDER
You will want to use a reputable payment system such as PayPal or Stripe to process payments in a secure way. Payment processing is understandably a key target for hackers, so it’s important you ensure your website is using the latest and most advanced payment processors available in order to build trust and credibility but also to reduce your liability should disaster strike.
If you would like to increase your chances of career progress and financial freedom, or simply want to live a healthier and more balanced life, you don’t necessarily need to go back to college. Thanks to the improvement made in information technology, you will never have to leave your house, and still learn new tricks, even if you are an old dog. Find a list of a couple of fun courses you should take now.
Image via Grand Forks Air Force Base
Communication is essential for every job. No matter if you work in retail or are a stock broker, you will need to be able to persuade your potential clients, buyers, and colleagues. There are several great persuasive speaking classes available online, even free ones. You can learn to be a better communicator in just a course of a few weeks, and improve your career as well as your professional relationships.
If you are looking to achieve financial freedom, you sometimes need to take matters into your own hands. If you have no idea what is futures trading and would like to find out whether or not you have what it takes to make it in the world of investment, you can get some taster sessions that will introduce you to the main concepts and methods in less than a couple of months. It is always a good idea to seek ways to manage your finances better.
If you are busy building your business or your career, it is important that you find an effective way to take a break, relax, and practice mindfulness. There are thousands of online yoga courses found on DailyOM that will not only teach you the basic yoga moves, but also help you get over some of the frustrations in your life, such as relationship troubles and unhealthy habits.
If you have always thought about yourself as someone who has loads to say and teach other people, you can make your childhood dreams come true and learn creative writing. While you are not likely to earn a great deal of money off creative writing, you can express yourself and release stress through creating entertaining and educational stories and poems that will help others deal with their own problems.
Image via Jisc
No matter if you are a blogger, or simply want to edit your company website on the go, you can learn WordPress programming in just a few weeks. While you might want to outsource some of the tasks, you can save time and money if you know how to install an SEO plugin or change the template of your site. You can also learn some basic programming language skills that will make it easier to create your own codes for your site.
It is never too late to learn, and with the development of online training, it is easier to develop your skills and knowledge than ever before. Look for skills that you can benefit from for a long time, and set yourself a learning target for each month.
The role of IT in the workplace is ever spreading. It helps us manage and organize, it improves communication and resource sharing, it provides more tools for more processes, and it plays a key role in protecting the company. However, the more use our tech without prioritizing efficiency, the more it can clutter our working lives, too.
Managing different devices, different tools, and fitting it all into our work-life can end up having your IT become more of a drain on your time rather than actually helping you make better use of it. IT clutter can be dangerous, so it’s time to deal with it.
Use it with purpose
Finding the right software is often the first step in making changes to the way a process is carried out or offering the tools essential for a new role or responsibility. However, the truth is that many business owners don’t look at how essential and cost-effective it is to buy or download a piece of software before installing it. Before you look at a piece of software, make sure that you have already measured out how it can help your business, and whether it’s worth the investment. Cluttering an individual’s workday with too many different tools and having them switch from one to the other for relatively minor tasks can interrupt their workflow significantly and force them to learn to use tools that they otherwise might not need at all.
Tech needs management, too
Your IT set-up can have its fair share of problems. Needless to say, the larger the network of devices in the office, the more demanding these problems can become. If you don’t have IT guys on your team, you will soon regret it. Whether in-house or through outsourced teams like Red Key Solutions, proactive IT management is essential. If you don’t identify the security risks, the downtime potential, and take care of the routine maintenance, you are going to be spending a lot more time with tech tools that are inefficient if not entirely inaccessible.
It’s a culture thing
A business owner might be enthralled by new tech, completely ignoring the fact that their team dreads opening a new piece of software that’s been installed across the board. Tech aversion is decreasing over time, with Millennials and Gen Z people much more inclined to find digital technology intuitive. Still, if you don’t make the time to shape the culture in the office to match your IT-driven focus, you are going to be seeing lower engagement. This includes the essential training for platforms like Salesforce, as well as ongoing conversations about how to improve the use of IT in the office, including user adoption rates. Don’t expect your team to be with you on every new installation. Ensure they are by taking the time to grow to a tech-driven culture.
If you make your IT efforts much more organized and efficient, you are going to get the best out of your tech without the complications that it can otherwise cause. Don’t think that adding new tech solutions is always the answer, you need to streamline your current approach as well.
Going off-road often involves buying a specialised off-road-worthy vehicle such as a pickup or a 4×4, however you don’t always have to buy a new vehicle. With a few modifications, you could turn your current road car into a rugged adventurer. Here are just some of the main modification to consider when heading off the tarmac.
Buy new tires
The most important upgrade you need is new tires. Off-road tires are thicker and more robust for dealing with rough terrain. They’ve also got better grip for dealing with slippery surfaces and steep gradients. There are lots of different off-road tire makes to choose from. Maxxis is one of the resilient brands – you can find out more information here: https://www.maxxis.com/tires/autolt/extreme-off-road. When heading back on the tarmac, you’ll want to switch these off-road tires for regular tires as the hard and hot surface can wear down off-road tires. It’s possible to buy hybrid tires that work on and off road, however these can be expensive.
Upgrade the suspension
Upgrading your suspension will help your vehicle to glide over bumps, making the rough terrain more comfortable and less punishing on your vehicle. There are various upgrades that you can make to your suspension. A robust rear axle could be worth fitting – you can find rear axle replacement services at sites like https://www.houstonrebuiltaxles.com/hot-rod-rear-axles.htm. On top of this, you may want to heighten your vehicle’s ride height – if you’re too close to the ground, rocks and bumps are more likely to damage the underside of your vehicle. By far the most effective upgrade that you can make to your suspension is to fit shock absorbers. A good pair of shocks will help to dampen the judders and vibrations, putting less a strain on your car’s components.
Upgrade your bumper
You may also want to toughen up your bumper – this will help if you hit a rock or bump head-on by helping to absorb the shock. Bull bars are the most effective way of guarding your bumper. There are strict rules around the world when it comes to fitting bull bars as some are thought to encourage aggressive driving – this is something worth looking into before you buy a bull bar.
Bring an unstuck kit
Off-roading can have it’s dangers and its worth preparing for emergencies where you may find yourself stranded. If you get stuck in a ditch, its useful to have a tow rope on you for other vehicle to pull you out. You can fit a tow bar for other vehicle to latch onto easily and you can even fit a winch for helping other vehicles out – you can look into tow bar fitting at sites like https://www.halfordsautocentres.com/advice/tow-bars/tow-bar-fitting. Other things to bring with you could include a shovel for digging up mud, a jerry can in case you run out of fuel and a puncture kit for fixing punctures in tires. For your own sake, you should also bring lots of snacks when venturing off-road in case you get stranded for a long period as well as a first aid kit and portable charger for keeping your phone powered up.