Technology is one of the best possible ways to grow your small business. Here are a few tips on how you can do that.

Create A Great Website

When you’re starting a business, your first step should be to create an excellent website. The first important point for your site is that it should be easy and intuitive to navigate. A dark grey font against a black background might look chic but if your prospective customers don’t know what exactly you do, it isn’t working! Your contact information should be extremely easy to find so that they can get in touch with you through email or phone, and your mission statement should be front and centre. Your site should echo the ‘feel’ of your company, whether it’s sleek and professional or colourful and chatty.


Use Social Media

Using social media is one of the absolute best ways to communicate with your customers. One of the chief problems that people have with technology is that it doesn’t feel completely personal, but using social media can be extremely personal. Use sites like Twitter to create a company voice – remember to be chatty but professional at the same time, and post links to relevant articles that your customers may enjoy. Creating a personality through your social media accounts will make people want to interact with you and form a personal relationship with your company, thereby creating brand loyalty. It’s important to remember that each form of social media can be used for different purposes. Facebook is great to build up communities, Instagram is perfect for any posts that you want to use to display the aesthetic of your product, and Twitter is a way to build up relationships with possible customers and interact with other Twitter accounts. It’s also a great way to answer any customer help inquiries. Just remember to keep it cool and professional at all times!


Simplify Your Systems

Using technology is a perfect way to make sure that your systems are as streamlined and efficient as they possibly can be. For instance, you can use technology to track your deliveries and make sure they’re in the correct place – for example, if you work for a beverage company, SmartKeg can help you to track your kegs around the world. You can also use technology to sort out payroll and invoices so that you don’t have to puzzle over the numbers yourself.


Go Paper Free

Having a paper free office is absolutely ideal in this increasingly more eco-conscious world. If you need to read a document, you can email it to a tablet or an e-reader instead of printing it off. Consider your reasons for using paper – how necessary is it really? What exactly are you using it for? Paper filing systems can take up a huge amount of space. They are physically cumbersome and often take a long time to wade through, whereas archiving your databases online means that they are considerably easier to search through for something specific. Technology can be extremely green as well as efficient.

Adding tech to your small business might feel like a big expense, but in the long run the efficiency and savings will be more than worth it.

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