With the development of information technology and web design, an increasing number of business owners are discovering ways of working smarter instead of harder. If you are setting up your first website, or would like to give your online shop front an overhaul, you can implement some software and plugins that will help you connect with your audience and get customers to buy from you without manually following up leads. Find out more below.  

The Design and Language

Image via Wikimedia Commons

The first thing you need to make a decision about is the design and the programming language of the site. If you would like to keep things simple, you can get a WordPress platform site that is easy to customize. However, to add more custom features, you might want to opt for a programming language. Find out the difference between ui and ux design and their individual benefits to choose the right solution for your site.  

The SEO Plugins

Your site’s visibility will depend on the search engine optimization features built into it. You can get various plugins and software that will boost the ranking of your site and automatically index your pages in search engines, but you will also have to update your social media sites and your blog to get visitor engagement.

User-Friendly Features

Your site is not only there to please the eye, but also must be functional. Your potential customers want to find what they are looking for, and don’t want to search for the buy button or worry about safety issues. You might want to test your website before launching, so you can see how easy it is to find out more about the ordering process, delivery, review the terms and conditions, contact your customer services, or arrange returns.

Sales Funnel Planning

It is also crucial to automate your sales process by creating a marketing sales process that is implemented in your website design. From contact forms to online chat and customer service, FAQ pages, popup banners, discount codes, autoresponders, to sales pages and landing pages, there are several ways you can encourage your visitors to check out your offers, return for more, and eventually become customers.

Testing and Measuring

Image via Pixnio

To make sure that your website delivers the best results and works hard for your business, you will need to track your visitors and conversions. Further, implement AB testing to find out which titles, headlines, keywords, graphics, and types of content result in more sales. Chances are that you will not get it right the first time, but if you monitor your customers’ behavior on your site, you can tailor the content to their needs.

Web design should not only be about appearance. It needs to be interactive, responsive, and suitable for the needs of your target market. Thanks to the latest website software inventions, you can now turn your pages into sales machines and automate your online marketing, so you can maximize your results with minimum effort while keeping your customers engaged.


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