Did you know that the motorcycle industry was in decline? If you’re a diehard rider and you love being part of the community, then you may be aware that there are less and less people buying into it. Maybe the amount of newer, younger riders that we see around just isn’t increasing inline with the amount of your older friends that are giving it up? This is often the tell-all sign. Because right now, sales are falling, and this could mean that the industry overall might start to die out. So what can we do?
First of all, the industry needs to really start to change. If you work in the motorcycle industry or you know someone that does, you’re going to want to take note. Right now, the dealerships just aren’t offering what customers want and technology is also letting the industry down. These are both areas that bikes just can’t compete with cars in. And it’s a shame.
At the same time, the industry just isn’t marketing to the right target audience. Although baby boomers account for most sales, they are on the decline and many (as you may have noticed) are aging out of riding now. So, unless the industry starts to focus on women, minorities, and millennials, things may not change.
But that’s not all, because there are also things that we as fans can do too! By bringing in our friends and family and encouraging them to ride, we’ll be keeping awareness and interest in the industry alive.
Infographic Design By SoloMoto