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By Sharon Jones

Ask yourself this question: what matters most in your business? If you find that the question seems just a little too complicated for a simple answer then congratulations, you’re absolutely right. There are so many different aspects of any given business that you’re never going to be able to focus on one thing to the detriment of all others. However, one thing that a lot of people have to remember is that, no matter what you might consider to be important in your business, as far as your customers are concerned, image is everything. The way that the public perceives your business can often be one of the most significant aspects of it. With that in mind, here are some things that can make or break your business’s image.


Branding has always been one of the most important parts of any business. After all, if you’re not able to engage and attract customers in an instant, then you’re never going to be able to succeed. It’s crucial that your branding is as high quality as possible. If your branding looks amateurish, then customers will assume that it’s a reflection of the rest of your business as a whole. No matter what kind of branding you use, from getting custom stickers online to using a giant billboard, it needs to show the best of your business. This isn’t always easy, but it’s always necessary.

Customer engagement

These days, it’s not just about being able to offer great products. They also want businesses that make them feel as though they’re a part of something. They want businesses that connect with them on a personal level, and if you want your business to succeed, then that’s what you have to do. Things like social media are fantastic for this. They allow you to present your business in a way that makes your customers feel as though you really do value and care about them, creating a sense of loyalty between the two of you that can be genuinely invaluable.

Social and political behavior

You might think that your business is entirely apolitical but that simply doesn’t reflect the nature of the world in which we now live. People want to support businesses that reflect who they are. Make sure that your businesses values are front and center at all times. Make sure that it’s clear that your business cares about things like social progression and climate change. Those things of things are not only important, but they will allow you to create yet more strong bonds with customers that you wouldn’t be able to achieve if your business stayed out of the social and political worlds.

Of course, it’s incredibly important that you don’t fall into the trap of assuming that, as long as your business appears a certain way, that it’s always going to be in the best possible position. Remember that appearing successful and being successful are not necessarily the same thing and pretending that they are is a good way to get yourself into some pretty serious trouble.


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