In this day and age the majority of business have websites. If you don’t, then you are missing a huge niche in the market and are missing out on potentially thousands of sales. So, you have decided to go through with it. You can be relaxed about it, if you have succeeded for so long without one there is no immediate rush. There is however a huge amount of untapped potential to explore, so you would be better getting it right the first time around. This article can help the process along and give you ideas to implement along the way. You may already have decided on some of them, but try the others and see what happens. Good luck!
Get The Website Right
It needs to be right to make the first impression. Find a good developer and ensure they have the skills needed to make you a quality site. Whatever products or services you offer, provide accurate and quality images for them to add onto the website for you. You should also have decent product descriptions available. You need to make sure you give them the best chance of selling. Look at what you sell currently, what sells the best? Add those on first. You need to think about the branding here too. Your business logo and coloring need to run through your website to make it colorful and pertinent. People will soon begin recognizing it.
Advertise The Move
First, you are going to want to tell people in your physical business that you are now operating online. This will get you a few hits straight away. If people don’t have to come to your store they can buy online instead. Put a few posters up for good measure. You should also think a little about SEO and how you can optimize ecommerce website. This means that people online can find your business a lot easier meaning you’ll get more sales. Just think, how often do you click through to the second or third page of a Google search? Try to come in the first page for ultimate success.
Social Media
This is a great tool and you can tell people who are local and people who aren’t about your new online venture. Create a business social media page and from it create some compelling content. In this content you can slip links back to your new business website, or directly to a product you’re promoting. The content should be well written and not similar to clickbait. How often are you annoyed by clickbait? Don’t let it be you, or people will lose respect for your business pretty fast. Target the product to the right audience for added impact. You can really pull in some business through this if done right. Don’t forget to explore all options too. You have Facebook and Twitter of course, but if you sell business like products you could exploit Linkedin too. It all depends what kinds of products you use and want to sell.
