Setting up a new business is a lot of hard work, so when it comes to the launch, you want to ensure that your business gets noticed. After investing chunks of your time and money, along with plenty of blood, sweat, and tears, you’re likely to want to shout from the rooftops when your business is ready to launch! After all, the hard work involved in getting your business to this point is most definitely worth celebrating!
Here are some ideas on how to get started:
If you have a budget for advertising, now could be an excellent time to put some of it to use. Carefully planned advertising strategies will get your business noticed and should be able to provide measurable results. Always consider your return on investment when choosing to advertise, and think about the exact results that you want to achieve along with who you are targeting with your advertising.
Harness the power of social media by creating a buzz about your business’ imminent launch on relevant social media platforms. Posting updates on how your business is almost ready to open and preparing for launch day will build excitement among potential customers and start to create awareness of your brand. Be sure to monitor your social media accounts for questions and comments so that you can respond promptly.
Giveaways and competitions are also a popular way for new businesses to promote themselves on social media prior to launch. If you decide to run a competition or giveaway make sure that you check out the rules for running these on each social media platform to avoid getting yourself into trouble before your business has even opened!
Connect with other non-competing local businesses on social media, and they may return the favor by following you!
If your business does something special that’s newsworthy you may want to send out a press release to relevant media outlets, such as trade publications, or local newspapers, to generate some publicity. Sending out a press release is especially relevant if your business is in some way unique or novel, or satisfies a specific need within the community. If your business fits into one of these categories, it’s likely to be of interest to local media outlets at the very least, and may earn you some free publicity in the process!
Hosting a launch event is an excellent way of getting your business known in the local community and beyond. The specifics of your launch event depend very much on the type of business that you are opening. For example, if you were opening a new restaurant, you may want to invite food bloggers to come along to the launch event along with food journalists, to sample your food and explain more about the concept behind your new business and why you decided to set it up. Press events like this can help your business appear multiple times in various reviews and write-ups and reach a wide audience.