By Sharon Jones
There are lots of things you can do, if you have a blog, to grow your readership, but few of them have as many long-lasting returns as reaching out to influencers in your niche, especially if you don’t exactly have a huge budget to work with. Why? Here are a few of the benefits getting in touch with an influencer and forming a lasting relationship with them can bring:
A Boost in Traffic
You might be getting pretty good results with search engine optimisation and guest posting already, but if a popular influencer in your niche includes a link or shout-out to your blog in their work, then you can pretty much guarantee that your traffic will shoot up. Why? Because people care about what influencers think and if they think you’re worth mentioning then people will sit up and take notice.
Boost Your Profile
Being associated with an influencer in your niche will, of course, raise your own profile. Whatever magic it is they have will rub off on you, at least a little, and you’ll be able to capitalize on this to make your blog even more popular. Of course, you’ll only achieve this if you remain on good terms with your niche influencer and put out good work of your own, but still, it’s a great way to set things in motion.
If a niche influencer has good things to say about you, then you can more easily build up trust amongst your readership. This means they are more likely to keep visiting your blog, telling others about its existences and buying the products and services you offer there.
If you reach out to one influencer in your niche and you get to know them well, there’s a very good chance that they’ll introduce you to other influencers in the field, which means you will have access to even more big names, endorsements, and links from some of the best bloggers out there. This is something guaranteed to help your readership grow and boost your business.
Links from high authority websites and blogs – the kind that niche influencers run – is a very good way of improving your own blog’s search engine optimisation. You will probably know that good SEO plays a vital part in being found on Google and other search engines, and that it can be pretty difficult to develop a following without good SEO, so this is a huge benefit to reaching out to an influencer.
Of course, one of the biggest benefits of talking to an influencer is that, if you get to be on good terms with them, then you can pick their brains about how they got to their position, what works for them and what they think you could do to improve. If you listen and take action, then you’ll, in no time at all, have a really great blog that people are flocking to read.
So, there is no doubt that, if you want to build a better blog, you should be reaching out to influencers. However, when you do this, you should do it in a genuine way, not in a way that suggests you’re just out for what you can get – influencers will see right through such an act, and you’ll get nowhere!