If you are having a hard time converting customers, then this could be down to a trust issue. Here are a few reasons why that may be the case.
You Aren’t Leaving a Good First Impression
First impressions can last up to 6 months. You need to think of your website as being the face of your company, and you also need to make sure that it is constructed as such. If your site is taking a long time to load or if it is not functioning properly, then this could be pushing your visitors away. It only takes around 7 seconds for your customers to develop an impression of your site, and if 3 of those seconds are spent loading, this drastically reduces the amount of time you have to impress them. If you are concerned about your customers leaving your site due to poor functionality, then you need to try and spend some time working on your website design. Choose fonts, images, colour schemes and more to create a logical flow of information. You also need to make sure that your site isn’t too busy, as this could increase the time that it takes to load up.
More and more people are now shopping online. This is great, but this also means that your online security needs to be on-point. You need to be offering products that are high in quality and you also need to make sure that you are offering a secure payment option too. If you don’t then your customers may not feel comfortable entering their details on your site and you may even find that you have a high cart abandonment rate too. If you want to get around this, offer payment methods that are widely recognised by all of your customers. You also need to offer payment options that are recognised across the world. This can include credit/debit card payments, PayPal and even Google Wallet too. Window shoppers will often take a very close look at your SSL certificate too. If you don’t have one, this is a sign that your site cannot be trusted at all.
People Aren’t Talking About You
People who shop online will almost always look up your site online before they buy from you. If you cannot be found online, or on any trustworthy review sites then this could be really impacting your sales. You need to have a lot of testimonials present and you also need to make sure that your customers feel confident in you. Studies show that 88% of people trust reviews that are written by other consumers, so encourage the customers that you do have right now to talk about you. You also need to make sure that they are rewarded for doing so as well. This will really boost your sales and it will also help with your overall conversion rate.
You’re Far too Mysterious
There is a high chance that your visitors are curious about the features of your product, and that they also want to learn about your services too. They might also want to know more about your shipping rates, and conditions. If they cannot find the information that they need then there is a high chance that they won’t buy from you. If you want to stop this from happening then you need to have complete transparency. You also need to make sure that you have a solid FAQ, and that you don’t leave your visitors hanging. It’s also worth investing in UX research software as this will give you the chance to find out exactly what your customers are looking for.
You’re Hard to Get Hold of
There is nothing more frustrating than not being able to connect with a business. If you are keeping your contact information hidden, or if you have a form and no email address then this can give your customers a bad impression. If you don’t want to appear unfriendly then you have to make sure that all of your contact information is accessible. You also need to take note that some customers would much prefer to contact you by email, or even phone over chat. If you want to make sure that your customers are getting the service that they need then make sure
that you are offering various contact options simultaneously.
You’re not on Social Media
We live in an internet world. If you have an inactive social media account then this can send the wrong message about your business. Customers may believe that you are no longer in business or that you are not interested in connecting with them. Either way, this will have a detrimental impact on your business and you may find that it costs you loyalty too. If you want to get around this, you need to keep your channels active. If you do not have time to do that, it may be worth you hiring a social media manager. When you do this, you can count on them to help you with the posts that you want to go live, and they can also help you to track your results too, so there are plenty of benefits. You also need to make sure that you are responding to any comments and questions that your followers are leaving. If you don’t then your customers may feel as though you don’t care about what they have to say or even that you are not concerned with their opinion. Again, this can impact your business, so take the time to respond to every single person who posts on your page and also make sure that you are putting in the work to maintain those good client relationships.
By following the above tips, you can be sure to boost the amount of trust that your customers
have in your site, and you can also boost your sales too. If you are still struggling to get your customers to trust in your business, then it may be worth analysing your competition to see how your service offerings differ.