Is your business struggling to meet its sales targets? It’s common for things to take a dip from time to time. Sometimes, using the same tried and tested sales techniques can make things a bit stale, making it difficult for you to convert those leads into sales. What is lead generation and what are leads? Continue reading for the answers and more.
What you need is an injection of fresh ideas to help you increase your sales. Take a look at the following ideas to help you boost your sales and bring the money back into your business.
Draw attention to your selling points
What are the hot selling points of your products and services? Is it its popularity? The price? Whatever it is, make sure you sell it. Businesses who advertise a service plan, for example, can highlight the best value option to browsers to help them identify the best deal quicker. It’s a simple technique, but drawing the eye to something can help to make your customers’ journey much simpler.
Make your contact information obvious
If a customer finds it difficult to get in touch with you, they will most likely give up easily and decide to look elsewhere. Make sure your contact information is visible on every page to help people make that contact. It also helps to provide a range of contact information so that customers can choose the option that’s best suited to them.
Learn more about your visitors
Do you know who visits your website? If you’re in the dark about who exactly is browsing, you might want to start doing your research. With the right visitor analysis tools, you can get more leads from your website and target your promotions more effectively. Knowing who your customers are and how they behave when they visit your website can give you some valuable insights to help you achieve your sales targets.
Make your website mobile-friendly
In 2000, just 22% of U.S consumers shopped online, by 2016, this number had increased to 79%. It’s no secret that more and more people are using their mobile devices to shop online, and a mobile-friendly web design or even an app can drastically change their shopping experience. If your website isn’t mobile-friendly, you could find yourself losing out on sales from an ever-increasing market. Ensure that your web designer incorporates mobile-friendly features to make it easier for your customers to purchase on the move.
Reviews are an important source of information for consumers. Many shoppers will read reviews of a product or service before they commit to buying, and without reviews – they might not reach the final stage of the purchasing process. Choose a ratings and review platform for your business that fits your need or budget to help you get the most from the service. Don’t underestimate the power of online customer reviews – they could be valuable for your website.
Boost your customer service
Customer service remains important, even when it comes to shopping online. When people need an answer to a question, they expect the same helpful service they’d get in a store or elsewhere. Conduct a review of your customer service to ensure that your employees are delivering. Some additional training might be required to help them communicate effectively online.
Get clever with your promotions
Consumers love to know that they’re getting a good deal, and if you’re clever, you can tempt them further to make that purchase – even after leaving your site. Launching promotions that trigger emails to those who have yet to complete their purchase could increase your conversions by making customers think again about their purchase. Offering an additional discount for checking out could tempt that buyer and push that sale through.
Make it easy to checkout
Checking out can feel like a labor-intensive to a person with limited patience. Having to take extra steps to checkout can leave more room for server errors, etc. to interrupt the sale and even make a person give up altogether. There is research that suggests that 27% of abandoned shopping carts are because of an overcomplicated checkout process, something which you can avoid by simplifying yours.
Develop an effective social media strategy
Your social media channels are a vital way of growing your sales. An effective social media strategy will allow you to promote products, services, promotions etc., but only if you target the right people. Identify who your audience is, which platforms they use and use your promotions to help target them. Social media is a free tool that could deliver excellent results for your business, and you can experience its benefits further by making the most of paid promotion tools to narrow down your targets.
Use SEO to your advantage
Do you use SEO (Search Engine Optimization) for your business? If you’re not using it yet, you should definitely start. SEO involves using targeted keywords to boost your search engine rankings and get your website seen by a wider audience. Get to grips with what SEO is and how it can help you increase traffic to your website. It’s worth hiring an SEO specialist to help you develop the right strategy, especially while you’re new to the concept.
Improve your imagery
How well are your products photographed? Could they be improved? Having the right imagery in place can help you to boost your sales by providing customers with a better view of the product. Imagery is important for online sales, especially as people can’t physically inspect and touch a product before they buy. Overhaul your imagery by introducing different angles, zoom functions and even videos to help give customers a better idea of what they’re buying and watch your sales increase.
If you’re concerned about your online sales, then it’s important that you adopt the right strategy to improve sales quickly. Using different techniques and tricks as well as improving your web page, you can give potential customers what they need to make that sale. Even when sales are up, it doesn’t hurt to try out some new techniques to help further boost your sales and ensure continued success for your business.