There are plenty of opportunities in the world, but there’s also a lot of competition for those opportunities, too. As such, to get the positions that you want, it’s important that you’re taking steps to make yourself stand out from the crowd. Alas, sometimes people do bring attention to themselves, but not the right kind. If you haven’t worked on your personal branding, then it’s possible that a recruiter could find something that compromises your application for a job.
There can be a lot of confusion surrounding personal branding, but it’s essentially just a way to control your message. It’s about promoting the qualities that you want people to see, and not the things that could compromise your professionalism. This is important because, well, the internet is important. If you’re applying for a job, then it’s highly likely that the hiring company will conduct a search of your name online. So it’s extra important that what they’re finding is positive, or at least non-negative.
It’s not just would-be employees that can make the most of personal branding, either. It can help CEOs to boost their brand, and is, in many ways, a form of under-the-radar advertising. Having a strong personal brand can also lead to any number of opportunities, both for you on a professional level and for your business.
While it’s a relatively new trend, it looks like it’s one that’s here to stay. To learn more about branding, take a look at the infographic from the University of Maryland below.
Infographic design by University of Maryland University of Maryland