In case you have been working with computers for a long time, and your business relies on information technology, you might already know how it can improve your overall productivity. However, there are some unusual ways to utilize modern technology that will help you develop your own competitive advantage and make the most out of business intelligence. Find out more about them below.

Competition Research

It is important that you know your competitors as well as you know your customers. You can gather information manually, but this will take a couple of hours or days. Alternatively, you could use a software or outsource the project, so you can get a graphic representation of the things that really matter. Find out more about the pricing structure and the satisfaction score of your competitors, so you can find a way to provide more value and differentiate yourself.

Cloud Collaboration

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In case you spend a lot of time on the road, visiting clients, or on the road, you will need to set up a cloud collaboration system that will allow you to manage your team and keep an eye on what is going on in the office. You can simply sign up for Google Suite that can grow with your business, or have an advanced project management platform such as Slack,

Service Monitoring

No matter if you worry about the security of your business, or simply would like to ensure that your employees are responding to customer queries on time, you will need the right monitoring tools implemented in your business. You should talk to an IT company that provides managed services at get help with finding the right solutions that will help you maintain your business productivity and quality.

Digital Marketing Analytics

If you are marketing your company and don’t measure every touch point of your sales funnel, you might be wasting time and money on things that don’t bring in the expected results. This is why you will need to have a system that gives you statistics on each post’s engagement and lets you know where your website visitors are coming from, so you can make the most out of your budget and focus on the right target market.

Staff Productivity Improvements

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It is crucial that you focus on productivity improvements in your business, so you can deliver the products or services more effectively. You should monitor your staff and put systems in place to improve your overall business productivity.  There are some smart tools that will block access to social media at certain times, or limit the use of different sites to a couple of minutes. It is important that you have adequate policies and company procedures in place, and you sit down with your staff to discuss the proposed productivity solutions, to make sure they are on board.

If you are not using information technology to make better business decisions, your company might get left behind the competition.

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