There are dozens, maybe even hundreds of ways to market your business, ranging from classic methods to modern digital marketing techniques. Each of these methods has something to recommend them, and each of them has their own set of drawbacks. But there’s one thing that they all have in common; they take time. Not only do they take time to conceive and implement but, once they’ve actually been put into practice, almost all marketing techniques are something of a slow burn. However, there is one method that you can use if you’re looking to connect with a large group of customers in an instant, and that’s a promotional event.
The great thing about an event is that unlike other marketing techniques, you can pretty much guarantee that you’re going to connect with your customers all at once, simply because they are in one place. Of course, that’s only going to work if you’re putting on a great event. With that in mind, here are some ways to use your corporate event to improve your business’s image and reach new customers in an instant.
Make an impression
If there’s one thing, you want to make sure of it’s that people leave your event feeling as though they’ve experienced something. If people spend your entire event feeling bored, then no only is that going to make them less interested in your product but it’s also going to negatively color their perception of your business as a whole. Make sure that there is always something for your customers to see and hear. If you’ve got some kind of presentation make sure that you get some kind of corporate AV hire to make it as spectacular as possible. It might seem shallow, but people want to be engaged, and we much more likely to be engaged when there’s something exciting going on on screen than we are when confronted with raw data.
Make promotion feel like an afterthought
Of course, it’s most certainly not going to be an afterthought. In fact, the reality is that much of your event is specifically focused around the promotion of your business and your product. However, for the customers attending your event, it’s important that they feel as though they’re having a good time, rather than that they’re constantly being sold something. Give customers plenty to do that doesn’t really have that much to do with your product. They’re still going to connect with your company; they just won’t feel like they’re being given the hard sell.
Give them a way to share it
The wonderful thing about the modern era is that even people who aren’t able to be at your event can still be made aware of it. People love to share their lives on things like Facebook, Instagram, and Twitter. Create a hashtag for your event so that people can tweet about it. You might even want to set up a special “Instagram-worthy” spot where people can take pictures of themselves. People will love the opportunity to share on social media and will promote your business by extension every time they do.
