What Does OTT Mean and How Does It Benefit Marketing?

The world of marketing is changing almost daily thanks to the technological advances occurring in our modern world. With the rise of the internet, people have been able to develop new and effective ways to market to their target audience.

What is Modern Demand Generation?

Consumers now have more access to a piece of vast information than ever before. They will have access to even more information in the future through the internet and social media channels.

How to Reduce Small Business Expenses in 5 Ways

mall businesses have had to shut down amid reduced revenues due to the pandemic. Here are 5 tips that’ll help cut your costs, allowing you to stay open.

Starting Your Line Painting Business During This Pandemic

The line painting industry is one of the most underrated industries in the US, but it’s essential. Here’s how you can start a business in this sector.

The Evolution of Shopping: Changes in the Modern Business World

Online businesses are growing rapidly. But that seems to have put the nail on retail shops’ coffins. Learn about the effects of going online amid a pandemic.

Things To Look Out For When Starting Up A Niche Business

Things To Look Out For When Starting Up A Niche Business

If you’re looking at moving into a new business venture that is perhaps a little more niche than the average ‘cafe’ or ‘shop’, then there will be many permutations associated with starting up in an industry less known or less popular than some others. Plenty of...

Developing and Marketing a Food Product in 2020

Developing and Marketing a Food Product in 2020

Another year, another slew of startup trends. As we approach a new decade, more and more young people are growing increasingly disillusioned with the traditional career path. In order to meet their career goals and prevent their skills from going to waste in a...

Top 5 Things Every Small Business Needs To Do

Top 5 Things Every Small Business Needs To Do

Photo by Kaique Rocha from Pexels No matter what industry your small business is in, there are certain things that you need to do in order to be successful. You want to achieve a good level of profits every year – so it’s essential that you take the suitable steps in...

The Ultimate Guide To Construction Startups

The Ultimate Guide To Construction Startups

Image credit Pexels - CC0 Licence If you are tempted to take a step away from your full time building job or contractor role, you might be tempted to begin the new year by plowing some of your energy into your very own construction startup. You may have a little book...

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