By Brian McKay
Some companies still don’t quite understand how important it is to have a blog on their website. It’s understandable. If you’re a business owner – a small business owner at that – then you’ll already have enough responsibilities on your plate without worrying about writing a blog that people may or may not read. The truth is, though, that blogs are effective; you’ll have many more website visitors if you have one than if you don’t. If you think that you don’t have the time to write and publish blogs, take a look at our tips below.
Write on the Move
You’re not always working. You have a commute, whether that’s on public transport or in your vehicle. This is the perfect time to “write” a blog. You can get the idea, outline, and general tone of your blog within thirty minutes. If you have a commute that at least that long, then what are you waiting for? If you commute via bus or subway, have a pen and paper and jot down your ideas. If you’re in a car, then use your phone’s voice recording application. It won’t cut into the time you should be spending on your business, and you’ll have plenty of blog posts!
Getting Your Ideas
Sometimes, it’s not the time to write the blog that’s the problem: it’s finding the time to brainstorm ideas for blog topics. This is difficult, especially if you’re in a not so glamorous business and creative topics are difficult to come by. If this is the case, first of all, remember that not every blog needs to have people on the edge of their seats: it just has to be useful to them in some way. If you’re really in a pinch, use a blog idea generator website for inspiration.
Quickly Format and Post
Very often it’s not the blog writing process that is time-consuming, but the formatting and posting aspects that can take up too much time. When looking for a blog hosting website, use one that is easy to use, so you’re not wasting time looking for the important buttons. There are also a number of online HTML and text tools that’ll enable you to format your blog post correctly, even if it’s just in a simple text document. If you add a couple of free images from sites like Pexels.com or Pixabay.com, you’ll have a fully formed blog post, and it’ll only have taken a few minutes.
Get Outside Help
If you’re really struggling for time, then you can always look at bringing in outside help to get the job done. There are companies that’ll create, write, and post blog posts for you, or you can look at hiring a student intern at your company.
Don’t Look For Perfection
Finally, remember that it’s possible to overthink a blog post. They should be good, of course, but casual readers aren’t looking for the next Hemingway, so it doesn’t have to be perfect. If it’s free from errors, useful, and enjoyable to read, then that’s all there is to it!