In the world of modern business, the company website has the potential to be one of your greatest assets. However, it’s important to remember that success is measured by sales. If your site isn’t generating leads, this is an issue that requires immediate attention.
Identifying the reasons and building a plan of action to overcome those hurdles is essential. Here are six of the most common issues to consider.
#1. Nobody Visits
Before worrying too much about the conversions, you must first ensure that people are visiting your site. After all, your domain has zero chance of success if nobody knows of its existence.
There are over 1.7 billion websites on the internet, and people won’t find yours through luck. Professional SEO services will boost your visibility on Google, ensuring a big spike in organic traffic. Meanwhile, the use of targeted marketing campaigns on social media and through PPC can work wonders too.
When the right people see an advert for your site, traffic figures will soar. While this doesn’t guarantee conversions, it sets the strongest possible foundations.
#2. Poor Website Design
First impressions count for everything in business, and you have only a few split seconds to set the right tone. Consumers begin to form opinions straight away, and a poor one could cost you dearly.
A well-designed website should grab the attention and showcase the personality of the brand in a winning fashion. The right choice of color scheme and good navigation are particularly important. Likewise, the load times should be fast as people will close sites that take longer than three seconds to load. Yep. Three seconds.
You wouldn’t persist with a poorly designed shop floor. Think of your business site as the online shop floor, and you won’t go far wrong. Mobile optimization is vital too.
#3. Poor Product Promotion
While a good web design certainly sets a solid platform. But it’s important to remember that the products themselves need to boast the desired appeal. Nobody will purchase something simply because you have a nice site. They need to actively want the goods you provide.
As such, it’s vital that you learn to master product photography. Meanwhile, you can pay an expert content writer to produce enticing product descriptions. The product pages are essentially adverts for your products. When they are successful, the business will generate more sales.
Linking to the products through a blog or social media adverts will significantly boost your hopes of success too. Anyone that clicks the will be taken directly to the product page.
#4. Trust Concerns
When consumers and B2B clients buy a product, they need to place trust in your business. Online interactions are even more reliant on this than offline transactions. This is why asking customers for positive reviews and testimonials can have a telling impact on conversion rates.
Your track record isn’t the only issue revolving around the idea of trust. Consumers are equally concerned about data protection, which is why you must pay extra attention to digital security. Aside from preventing a potential financial nightmare, it preserves your reputation.
Removing the sense of doubt will often bring increased conversions, especially if other issues are under control.
#5. Inadequate Payment Options
There is nothing worse than losing potential sales due to a customer’s inability to complete the purchase. Sadly, this is a very real possibility if your eCommerce facilities aren’t right.
As well as providing debit and credit card processing, you should be able to process PayPal payments. In some cases, accepting cryptocurrency payments and other alternative methods can be useful too. Even when customers don’t require specialist payment types, seeing that you offer a hue range creates a positive vibe.
Depending on the type of products and services on offer, repayment plans and standing order could come into the equation too.
#6. Poor Delivery Options
We live in a world where consumer expectations are greater than ever before. People demand instant results, and that extends to their online purchases. The days of processing orders after 24 hours and then sending via standard means are long gone.
People now expect their orders to be despatched quickly, and many actively seek same day delivery services. You can charge them for this, though, while also using the incentive of free delivery on orders over a certain threshold can work too. This can be a particularly useful way of generating increased order totals.
Essentially, consumers want a choice and level of flexibility. If you can provide it, you’ll have a far better shot of turning your website into the platform you want it to become.