When it comes to advertising strategies, few are as popular and engaging as celebrity endorsements.
Although not every company utilizes celebrity endorsements, in the same way, the basic logic of employing such strategies is usually the same. After all, many of us idolize celebrities and so if our favorite famous people use or love something that we too can get our hands on, we are more likely to try the product as well. In addition to this, as a collective audience, we are exposed to approximately 3,000 advertisements a day, so Adidas adverts featuring Kanye West and Coca-Cola billboards depicting Taylor Swift are sure to stand out.
Of course, brand-celebrity partnerships are not restricted to one-off advertisements or short campaigns. Some brands go a step further and their celebrity partner is given the title of brand ambassador, though it is difficult to cast a broad net over what this relationship consists of. For example, George Clooney is the Nespresso brand ambassador and works with them to help South Sudan while also advertising their product, but this is probably different to most other ambassadorial responsibilities.
One industry that tends to hire brand ambassadors quite often is iGaming or more specifically online casinos like bgo, a company that has previously worked with Paris Hilton. Currently, Verne Troyer of Austin Powers fame is the celebrity ambassador for Vegas slots at bgo, appearing on their website, hosting promotions and featuring in television advertisements. From what we can tell, it is Verne’s job to make sure bgo has that little something extra that other casinos may lack, be that a Hollywood edge or some lighthearted competitiveness. After all, there are plenty of fun online casinos on the web from Rizk to Roxy Palace, so it was a smart move for bgo to hire ambassadors in order to stand out.
If the logic behind celebrity endorsements and ambassadorial positions isn’t convincing enough, then perhaps we should let the numbers speak for themselves. According to Marketwatch, one celebrity endorsement can immediately lead to sale increases of at least 4%. Meanwhile, Ad Age has claimed in the past that simply signing a contract with a celebrity can lead to business stocks rising by around .25 once the news is released to the public.
Clearly, businesses would not want to pass up on the opportunity to employ celebrities willing to endorse their goods or services and thus influence the brand’s audience. However, the celebrity endorsement is not the ultimate brand saver that you may assume it is, which you will probably agree with after watching the following video.
For instance, when it comes to customers remaining loyal to a brand following a celebrity-fronted campaign, one study named “Impact Of Celebrity Endorsements On Consumer Brand Loyalty: Does It Really Matter?” claims that there is little impact. This is another reason why companies that employ ambassadors rather than endorsers are making a wise decision.
In addition to this, celebrity endorsements do require more thought and accuracy than simply hiring anyone to promote anything. For instance, you wouldn’t have a typically masculine basketball player advertise lipgloss for young teenage girls, because that would be incredibly odd and uncomfortable for all involved. Instead, our imaginary basketball player would probably have a bigger impact promoting sports equipment, protein shakes and other products that connect him with his career and fans.
If a brand has managed to create a solid image for themselves or fill a niche within the market, then picking the right celebrity needn’t be too challenging. The studies above prove that hiring a celebrity endorser can have an immediate on the success of your business and so it is highly recommended as long as the cost does outweigh the reward. For the best celebrity strategy though, companies need to think long term to keep their audiences interested, either by employing a number of celebrities or by employing a full-time ambassador.
That’s all for now, but let us know your thoughts in the comments below. Are you persuaded to invest in a company or product if they feature your favorite celebrities? What are the worst celebrity-product combinations you can come up with? Write us in the comments below.
Add to Flipboard Magazine. We all know that one person who, at school, would always find excuses not to join the PE lesson. Whether they faked a cough to avoid the swimming pool or pretending that their imaginary asthma kept them from racing, they always had a way to stay away from sports. Maybe you can’t help but chuckle as you try to imagine the kind of excuse they would be giving today, as a grownup: From an appointment with the banker to pretending that they are in the middle of an important call, anything is possible. Yet, have you ever considered that there is more to sports than just exercising, and that, more important, people who didn’t like sports at school may be enthusiastic fans of their local basketball team? It is always an odd realization to think that you can hate doing sports but love watching it and following anything related to it at the same time. But it is nonetheless true: Every non-sporty people can get hooked on sports. So how does it happen?
Watching sports is a roller-coaster of emotions and excitement. You don’t need to be on the field to be part of the feeling. Therefore, whether they rely on their TAB app, or they choose to share a pizza with friends in front of the TV. For many, watching a game – whether it is basketball, golf, wrestling, or even hockey, to name a few of them – is the catalyst of deep and strong emotions. It is about wanting your team to win, feeling exhilarated with each point they score, and cheering with them at the end of the game. What non-sporty people like, sometimes, it’s not the game, it’s the emotional journey they go through as they watch; it’s the uncertainty of who is going to win.
They Join Digital Matches
There is another side to sports that most people don’t think about: Sports can be digital too. For years, you’ve probably come across video games that are inspired by the football world cup or the NBA games. This enables non-sporty people to become their favorite player, for the duration of a match, and to live the thrill of the moment. But it’s not all: digital sports have taken such a big part in the world economy, that the concept of eSports has brought new players to the video console. Indeed, competitive video gaming is now a thing that is accepted as a form of sport – in its loose sense. What this means is that expert geeks and nerds are now playing their favorite video game in front of a live audience. They are sporty while still sitting on the sofa.
The Admiration For The Skills
Last, but not least, there is a natural sense of admiration that people develop for their favorite athletes. The athlete, the professional player is more than someone who is just very good at sports – which is what it should boil down to – they become heroes. An athlete, indeed, shows a perfect control of their body, as it is their work instrument. But the athlete also displays a sense of fair play, a form of humility, and a sense of generosity with other players that go well beyond the scale of body practice. It seems, for a lot of non-sporty watchers, that athletes have a sane and admirable mind in a fit and admirable body. What’s not to like?
Let’s face it. There are times when you need to look further afield to get what you need. As a business owner, it is your responsibility to get the best deals for your company. All of us would love to make the most of homegrown talent, but it’s not always financially accessible in such a competitive market. Would you look to international sources as suppliers? Would you look to enter global marketplaces to boost your reach and your income?
There are, of course, many problems associated with entering global markets. Each country has its own laws and cultural customs that you must be aware of to trade successfully. There may be language barriers and even visa restrictions that prevent you entering the country personally. If travel is a problem how are you going to trade?
You can enjoy a global reach without suffering the pitfalls if you have adequate local knowledge. You may have to outsource this. Consulting agents can help you work more closely with offshore companies and international businesses. If you’re looking to establish an international presence yourself, this could be essential to your success. The last thing you want is to make a costly mistake.
Chances are you’re not looking to move your entire life to a new country. Once you’ve established an international office, you will probably want to recruit a manager who can take care of things on your behalf. Hiring a representative that you can trust isn’t always easy. Use recruitment agencies that are established in that territory.
Once you’ve hired and trained your new manager, you will need to establish your role as the boss, even though you’re not physically there. This isn’t always easy. Excellent management and leadership skills take time to develop. You will need to engage and motivate the team you have overseas. This requires regular and clear communication. You might enjoy video conferencing or written emails. Either way, always follow up, so you know your intentions are clearly understood.
Thanks to social media and technology, it is easier than ever to reach new global markets. You can quickly develop international customer bases. You might find you are relying on digital media far more than other marketing solutions. This certainly saves you money, and you can easily narrow your reach to target the most ideal prospects. Still, there is a danger that your communications could be misunderstood. Incorrect interpretations can be damaging. You must find native speakers of the languages you’re translating to.
Retail outlets in international territories can also be hit-and-miss. Are you familiar with local attitudes, customs, and ideals? Even the biggest retailers can get it wrong. Tried and tested approaches may work closer to home, but be prepared to offer a little flexibility for fine tuning of your methods abroad. Even if it goes against your brand rules, try to offer the customer an experience they are already accustomed to. Over time, your brand will gain popularity in the new territories, and you can introduce more of your personal ideals. Have you gone global yet?
While sports are a great hobby we can do in our spare time, there’s nothing better than getting to do them for a week or two. After all, you can sharpen up your skills. And one sporting holiday which can tick all the boxes is a golfing holiday. After all, you get to try and score a hole in one while soaking up the beautiful weather. And you can often have amazing surroundings while you are playing. And it’s a social sport with plenty of time for chit chat with your family! However, if you are going to go on a golfing holiday, you need to ensure you pack some essentials. In fact, here are a few items you must remember to pack when you are headed on a golfing holiday.
Good headwear
A lot of people choose to go somewhere really hot for their golfing holiday. After all, there is nothing better than pitching while enjoying the glorious sunshine. But if you are going to be out all day in the hot sun, you need to make sure you protect yourself. After all, the hot sun could cause you to get sun stroke. And if you have no sun protection, you could even end up with a burnt scalp. Therefore, you must pack good headwear which will protect you when you are out in the sun. That way, you can enjoy hours out in the sunshine without risking a burnt head! And remember to get a good pair of sunnies so you can still have a clear view when it’s your turn to swing your clubs!
A sturdy golf bag
It’s likely you will want to take your own clubs on holiday with you. After all, it can feel weird using someone else’s when you are golfing abroad. And it can be expensive if you do have to rent them from a golfing resort. However, if you decide to take your own, you need to ensure you get a sturdy golf bag which will keep them safe on the flight over. After all, you don’t want them to get damaged! Therefore, make sure you have a good look online for the different bags available. In fact, if you look on sites like GolfBagsHub.com, you can find a good range of bags which are perfect for traveling. And make sure you check any weight limits before packing your golf clubs. After all, you don’t want to be charged an excess fee!
Golf shoes
It’s easy to just pack flip flops when you are going on your holiday. After all, you don’t want your feet to overheat in that warm country. But as it says on http://golftravel.about.com/, to ensure you play golf properly while you are on your hol, make sure you don’t forget your golfing shoes. After all, you want to be comfortable and free from pain Otherwise, if you are in the wrong shoes, it might cause you to have a poor game. And remember to always pick a pair which are moisture-wicking. After all, it’s likely your feet will get hot and sweaty while playing in a foreign country.
And remember to check if there is a dress code at the resort. While some places are happy for you to play in shorts and a t-shirt, others can require formal wear!
Add to Flipboard Magazine. Nothing feels worse than having a lot of debt. That is, until you apply for a loan to get a new house or start a business, and your application is rejected because of your bad credit score. It can feel like your debt is holding you back from reaching your life goals. It doesn’t have to be this way. While improving your credit score won’t be easy, there are steps you can take to slowly improve your rating.
Paying back some of your outstanding loans and credit card bills will go a long way to improving your score, and it will also help you save money for the things you find more important. This first thing you need to do is get a copy of your credit report so you know exactly where you stand. Once you’re familiar with your situation, you can begin to make a realistic repayment plan and eventually free yourself from the grip of debt. From here, you can get in touch with the best credit card repair companies to help you build up a good credit history.
Leave old debt on your report
Clearing your debt from your accounts doesn’t mean you should clear it from the credit report. Debt that you’ve managed to deal with and clear off is evidence of a good credit history, and it shows that you can be trusted to follow through with repayments. You don’t want this to come off your history.
Apply for credit you’re likely to get
Although an improved credit score will give you more loan options in the future, you shouldn’t go crazy and apply for multiple loans with high repayments. There are smarter ways to build up good credit.
Apply for a credit card with high interest, but only use it to spend small amounts. By doing this, you can show lenders you’re a responsible borrower by clearing the balance every month and not being charged interest. You need to do this for about six months.
Pay your bills on time
Your improved credit score will leave you options for buying a house, getting a new car, or borrowing money for big expenses, like a wedding. Whatever repayment plan you’re given, you must make sure you pay your bills on time. Even if you’re sitting on a pile of savings, a drop in your score could suddenly set you back all over again.
Don’t obsess
While it makes sense to want to keep your score at a good level, you don’t actually need to worry about it until you know you’re going to need credit. In between the big purchases, just pay your bills on time and use your credit responsibly.
That said, you should try to check your score on a regular basis so there are no unpleasant surprises. Make sure you always keep your information up to date, as this could save you many headaches later.
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