There are dozens of articles all over the internet talking about the virtues of data and the benefits that it brings companies. But how do the big brands use your information? And how does it help them beat out their smaller rivals? Let’s take a look.
Companies are always looking for ways to keep their customers and stop them from choosing rival products. Coca-Cola, more than practically any brand in the world, wants to know the answer to this question, since its product is very similar to that of its main rival, Pepsi.
The company, therefore, is looking for clues for how to get people to stick with it in the data it collects from online and in-store. Big data forms an integral part of the firm’s product development strategy, telling it the direction it should take next. Consumers, for instance, want products that are low in sugar but just as delicious as the original. Here Coca-Cola has listened, providing a host of stevia-sweetened alternatives for those looking to drop their calorie consumption.
Netflix Uses Data To Gain Better Marketing Insights
Netflix is probably the most popular streaming service in the world. Its success is built on its ability to not only develop quality programming but also to collect a vast amount of data on its marketing efforts. Netflix wants to understand which marketing methods are the best for attracting new customers and getting new subscribers.
The company also uses the data it collects and feeds it into its recommendations engine – one of the most successful in all of history. Using information from millions of users, it constructs a picture of the type of programming that people might want to watch and then offers it to them in the app. The system is so powerful that some analysts believe that it is the single biggest reason why Netflix has enjoyed such stunning growth, and why other services haven’t.
UOB Bank Uses Big Data For Risk Management
As Real IT Solutions, Inc. points out, companies face substantial risks, not only to their data but in the wider business environment. For this reason, UOB Bank in Singapore is now investigating how to use big data to minimize risks. Part of the solution is, of course, backing up the data. But the company is also using it to assess how events from around the world could impact its business model. It is then feeding these data into its systems to perform a kind of internal stress test, which it hopes will make it more robust in the future. The hope is that by the end of the decade, the bank will be able to conduct real-time risk analysis when offering customers products, instead of doing it retrospectively.
Whole Foods Uses Big Data For Product Development
Whole Foods is using big data to get a better understanding of how consumer order groceries online. It wants to provide more fresh food deliveries and is using data to try to tap into that market. The more Amazon can understand the analytics, the better the service it can offer.
Buying a new car is both exciting and stressful. It is a very big purchase and it is vital that you make the right decisions early on, or you may end up paying for them when you are a few miles down the road.
Cars can be a massive money pit. Buy the wrong one and you will end up having to pay out repeatedly to maintain it. On top of that, you will have all of the running costs to factor into your decision. While you may be taken by the sleek design, superior road holding, and powerful engine, sadly the reality of car ownership often comes down to running costs.
Here are a few tips to help you make the right financial decision when it comes to buying your new car.
Should You Buy New Or Used?
There is no right or wrong answer to this question. The fact of the matter is that the car that you choose has to be right for you, whether you buy it brand new off the lot, used from a car dealership, or second-hand from a private seller. Aside from the obvious differences in price between new and used, here are pros and cons to every choice.
New cars can be paid for with a range of financing options. Some of these arrangements will mean that you never own the car, you are just leasing it. This is useful if you want a more expensive car as the monthly payments can be more manageable. You can often get finance on used cars from a car dealer, however, when buying straight from a private seller, you will need to find the cash to pay upfront.
New cars are covered by manufacturers warranty. This means that any major problems will be covered when you first buy the vehicle. Used cars obviously don’t have this luxury, and if anything ever goes with your second-hand car, then you will end up having to pay to get it fixed.
Check Out Insurance Costs Before You Commit
Before you buy your car, make sure that you check out the cost of insurance. Check out a range of different providers. Be sure and look into pay-per-mile insurance to see if this is a cost-effective method of paying for your cover.
Often, insurance costs can be quite prohibitive. The price of cover may make the car that you are looking for out of your price range. Knowing how much you can expect paying before you buy will stop you from getting a car that you can’t afford to run.
Take The Car For A Spin
Taking the car you choose for a spin is important. How the car feels when it drives is important information that you need to pay attention to. If you are looking at a used car, driving the car on a variety of roads and performing a number of maneuvers may be necessary to alert you to any issues that may be red flags.
There is enormous value in providing your employees with the right training. In fact, it can help your business be both more productive and efficient. Additionally, proper training can help minimise risk and ensure excellent staff satisfaction and retention. With that in mind, check out the post below, which details the top four most valuable types of training your business can provide to those that work there.
First of all, and perhaps the most valuable of all types of training if the scheme you use to onboard your workers when they first start with you. This type of training needs to cover the critical responsibilities of their role, as well as the ethos and rules of the company.
The great thing about onboarding training is that if you do it right, you can make that transition from new employers to productive workers go as smoothly as possible. Something that should have a range of positive impacts, including increased productivity, happier employees, and reduced employee turnover.
Health and safety
Another one of the most important types of training that you can offer your employees is health and safety. In fact, in many fields, health and safety training is required by law. However, it is best if you don’t think of this type of training as just a box-ticking activity. Instead, let it be led by your company’s desire to preserve the safety and wellbeing of those that work for you.
Of course, you may choose to run your health and safety training in the house. Although many employers opt to go to independent providers for this purpose. Something that means they will get a specialist to deliver the course and can also be much better protected legally if there is an accident.
Negotiation
There are many jobs in which competent negotiation skills are essential, and its not just in roles that are directly related to sales. However, what many people do not realise is that negotiation isn’t an innate talent, but one that can be learned.
In fact, by providing your employees with negotiation skills training, you can enable two things. The first is an increase in efficiency in their role. While the second is greater confidence in dealing with situations such as sales, conflicts, and even managerial issues. All things which can boost employees job satisfaction, and the efficiency of workers in their roles.
Anti Harassment
Finally, training that most businesses cannot do without is anti-harassment. After all, the culture of work has changed significantly over the last 20 years. A situation that necessitates that employers be proactive about preventing this in the workplace.
Of course, effective anti-harassment training will include clear guidelines as to what is acceptable or not in the workplace. Something that will ensure your employees are all on the same page.
Additionally, it is crucial to ensure examples are given, and the consequences involved are detailed. Then, you can minimise the risks of occurrence, and make sure that your workplace is as positive and supportive an environment as possible.
Getting a job in the Philippines still tends to be a
struggle despite many available openings in various companies. College
graduates also normally go through a phase of being suddenly undecided on the
path they’d like to take next, even with diplomas and impressive credentials
under their belts. The competition can be pressure as well because it’s easy to
feel small in a world where so many seemingly more qualified individuals are
around you, pursuing the same thing.
That said, if you feel trapped in your job-hunting, take the time to reflect on your strengths and goals, and then consider these top industries with the most job openings in the country:
1. Business Process Outsourcing
The BPO industry in the Philippines continues to thrive, and it’s teeming with job opportunities for various fields of expertise, including information technology, communication, healthcare, and marketing. Call centers and back-office service providers also hire college undergraduates, and the compensation they give is widely known to be higher than the average compensation given by other industries. Explore BPO companies near your place and see where you can fit.
2. Information Technology
You’re in luck if you graduated with an IT degree and is
specializing in software development. An entry-level employee – specifically a
junior software analyst and a front-end developer- in an IT-company can earn as
much asâ±21,000 every month, a figure that’s higher most entry-level
salaries in the Philippines.
3. Data Analytics and Security
There is a growing demand for data security professionals,
so if you have a related degree, you have high chances of getting hired in the data
analytics and security industry. Make sure to update your skills when
necessary, because the demand for these roles continuously evolves.
4. Legal and Public Relations
Law-related positions are paid overâ±27,000 every month,
while PR professionals are paid moreâ±24,000. They’re actually the first and
second highest-paying jobs in the country, and they’re in-demand, too.
5. Technical Vocational, Retail, and Manufacturing
The rise of the construction and manufacturing industries
has led to technical vocational jobs being in-demand. Technical vocational
graduates may also work in the retail and manufacturing industries, so it may
be safe to assume that they have diverse career options.
Tips to Land a Job
What if your degree isn’t related to any of those top five
industries? What if they are, but for some reason, you still aren’t getting hired? The job hunt can
get disheartening if none of the companies you’ve applied for has reached you
after the initial interview, but with these tips, you may find yourself soon
weighing tons of offers.
Make job-searching a priority. Apply for as much as
companies as you can every week or every month, and don’t miss out on job
fairs. Have someone look at your resume, too, preferably a friend with job
experience, and ask them for advice on how to improve it and to ace your job
interviews.
Widen your search by looking for career opportunities
outside your current field. For example, if you’re a Finance graduate, don’t
limit your search to a bank and financial service companies alone. Look for
jobs in other industries such as retail because they might be looking for staff
in their finance department.
Consider expanding your qualifications, too. Maybe the jobs
you’re after are something you’re underqualified for, so in this case, you
might need freelance or part-time work to gain experience. Don’t rush on deciding
to get a master’s degree yet. The costs might not be worth it, especially if
your prospect companies value experience more than knowledge.
Get help from your friends, family, and acquaintances who
can refer you to their companies when they have new job openings. And if
nothing works, don’t lose hope and give up. Don’t be afraid to explore
part-time jobs, or perhaps start a business. Maybe your calling is different,
and you’re meant for something greater.
You know how you feel when you interact with a fake person in your own life. It’s annoying and disingenuous but it’s ultimately harmless in most cases. When a business is fake, that is an extra slap in the face because they’re trying to get something from you. When you feel as if a business is not being honest with you, it’s almost like a personal attack. You feel that they think you’re stupid or that you’ll be their next gullible customer. Authenticity in people is valued just as much as brand authenticity. Being true to who you really are, is a matter of honor and respect. Consumers react incredibly positively to a business that is open and honest. But how can you express this in your marketing content?
Honest vs concocted image
Business blogs are one of the most important aspects of your online presence. From the largest to the smallest, companies are seeing their blogs in a different way. It’s no longer a place to upload content that only industry experts will enjoy reading. It’s no longer a place to utilize as a press release space. Your customers read what you write, so why not connect with them on a much deeper level? Write honestly about the challenges you’re having within your business. It could be a product design phase is not going as expected, but that you’re learning new things about your capabilities. Customers can see through a concocted image, one that projects a flavor of ‘everything is fine’ when it’s not. Addressing the shortcomings of customer services is a way to be brutally honest about your business that customers will respect.
Real-world examples
Nothing gets a customer more interested in your articles and blog posts when you use real-world examples. If you run an ecommerce business, convincing customers to buy the products you offer is difficult. They have so many options, why should they purchase from you? Giving them real-world examples of how you use certain products and the results you have experienced, gives wary customers a firsthand account. By learning how to start affiliate marketing you can promote your products with effective SEO techniques weaved into your honest review posts. Your job is to sell the product but not do it obnoxiously. Customers want the truth, so give it to them. You should try to avoid selling products that you don’t believe in to start with, so you can lay it all out in your blog posts.
Vlogging your experience
Video content must be matched with written content. Google promotes websites with a mixture of both over one or the other. Therefore vlogging your experience with products that you personally sell, is a superb way to reach through the screen and connect with consumers who are teetering on the edge but don’t quite know how useful the product would be to them.
Customers have more patience for a company that is willfully being honest to them. Speak openly about the challenges you face in your business and give real-world examples of how you utilize the products you sell.
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