By Nigel Hilton
If you are a brand new business, you have probably heard all the rules that every new business needs, you have probably done your homework. However, if you want to survive, make it through your first year, there are some things you need to do which are so important you simply can’t do without them! Make sure your business does better than you ever planned it to do by following these simple things that every business needs to do to do well:
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The best thing you can do for your business is to have a niche. This may go without saying, but if you don’t have a niche, all your potential clients will go to your competitors who are already established and have made more of a name for themselves. Once you have a niche, it will be easier to figure out who your customers are going to be. It will also be a great chance to become very specialized in the topic you have chosen. Also, you will have less competition, or sometimes even no competition! Making it all the easier to do the marketing as well as gain potential customers. Once customers figure out that they need that service or product again, they will only have one place to return. So having a niche market is one of the most important things you can do in those terms. This can also help you understand the value of your company. Using this business valuation calculator can also provide insight.
After having a great niche figured out, the next best thing you can do for your business is to have a fantastic team. You’re going to want the kind of team that is always hard working and understands your business perfectly. This may take a while to find, and that is ok. You’re going to have to sit with a lot of people, but don’t pick just anyone because you want a position filled quickly. Just think how good it will be when you have someone you trust one hundred percent! As well as someone you can rely on one hundred percent to have the best ideas. Recruitment is, and always will be, so important. With people who don’t fit the role correctly, you will always have to be watching them or covering things they have missed, and that is not how a great team works! If you’ve ever worked in retail or something like that, it is straightforward to see how one person can let the team down, not intentionally, they just maybe aren’t perfect for the role.
People need to be able to find what they are looking for, in this case, your company! The first place everyone goes to is of course, online. You will need to have a very easy to find the website. You should get a domain name that is simple, just the name of the company. Try something like wizzhosting.co.uk/domain-names as they have loads of different extensions which you will need depending on the country your business is registered to. If you don’t have a website, people will just give up looking for you as the internet is pretty much the only place we go to to find services.
Other than a website, but along the same line, your company will need to get a www.instagram.com account. Social media is the second place people will go to look for you. This is something that your customers would do after they know who you are and what you do, they come to social media to get more from the brands they love. If you don’t do this, you’ll be missing out a lot of interaction that you could get from your customers. They use this platform to ask questions and to see what is new with the company!
Something else that you will need is a section on your website that people can sign up to be part of a mailing list. This will show you your customers that are not only loving your brand but want notifications (emails) every time you do something! With your mailing list, you will want to be sure that you have a good balance of emails you send. It is easy to send too many, and that does get annoying to people, you will no doubt get a lot of people unsubscribe. However, if you send too few, this may cause people to lose interest. The right balance is about once a week, try to do it on a set day so people can expect a bit of an update from you on that day at that time.
Another part of the website that is absolutely essential to the success of your business has a blog section. It is so easy if you go onto a site like http://www.wix.com/start/blog because they have loads of templates that you can easily customize. A lot of brands overlook the importance of having a blog section of the website as it is quite a casual thing. However, it does help people to feel like they can connect to the brand and understand some of the morals and attributes of the people running it, it’s perfect for getting to know as much as possible from the creators. You will want to update the blog quite often, so people have a lot to come back for, you will also want to enable the comments section so that your customers can chat there as well as ask you questions!
An excellent way to get your business heard of, and something that you should do if you are planning on doing well is to have a promotional film made for the internet! Tv adverts are not really for a start up businesses and films made for the web are great because you can make them very interactive and get some unique editing. If you don’t have much budget, this is something you should make room for because these films have proven to be very effective! You can put them somewhere like www.youtube.com as the adverts that play before videos as well as just hosting it there and linking it in as many places as you can!
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