The start of a new year puts a lot of pressure on entrepreneurs to start planning goals and working out exactly how they’re going to have their best year yet. Whilst it’s great to get carried away with all the motivational talk that is happening at this time of year, often it can cause people to fail as they feel they’re not doing enough.
Of course, making a million and one different changes within your business is likely to have an impact, but in order to succeed this year, there are only a few areas you need to focus on.
To help, we’ve put together a list of the top four things every entrepreneur should be focussing on in order to have a successful 2019:
- Set Goals For The Year
Setting goals is a vital process when it comes to determining your success as it gives you something to measure at the end of each year. If you didn’t know what you wanted to achieve, how will you know if you have been successful?
The things you need to consider include:
Do You Have Goals In Place?
If you already have goals in place then you’re off to a great start. If not take the time to write down 7 short terms goals and 3 long term goals that you want to work towards achieving this year.
Are They SMART?
SMART goals are Specific, Measurable, Attainable, Realistic and Time-Specific and they’re the only type of goals you should be making in order to succeed. For help on how to set SMART goals, you can visit this site here.
Do They Fit Into Your Overall Business Plan?
Goals are all well and good but if they’re not aligned with your overall business plan then they’re rendered useless pretty much straight away. Consider where you want your business to go and whether or not your goals will help you get there – especially in the long term.
- Create A Content Marketing And Social Media Plan
Social media is going to an important aspect for all businesses as we move into 2019, so it’s time to start thinking about how you’re going to use it to grow your business…
What Do You Want To Achieve From Content Marketing And Social Media?
The first thing you need to do is think about what you want to achieve from social media. Do you want more page views? Do you want to convert followers into customers? Do you want to create viral content? Once you have this pinned down you’ll be able to move onto the next step.
What Platforms Are The Most Important To You?
Knowing your customers is incredibly important when it comes to determining what platforms are going to be the most successful for you as each social media network has it’s own ‘type’ of a target audience. Try describing your ideal customer and from that, you’ll be able to work out what social media platforms they’ll be using on a daily basis. For help understanding who uses what platform, you can visit this handy guide here.
What Content Will You Publish?
Once you know why you want to use social media and which platforms you will be using, it’s time to start thinking about the type of content you will be publishing. Using the ‘ideal customer’ you created in the last step you’ll be able to work out what kind of content they would want to see – whether it’s in-depth blog posts and how to’s or funny memes and shareable content.
- Consider The Space Your Work In
The space you work in is an important aspect of any entrepreneurs life as it’s where you’ll spend most of your time. If it’s not a place you love to work and get creative, you’re likely to find you’re uninspired.
Are Your Comfortable In The Space You Work In?
When considering the space you work in you need to determine whether or not your office space is a place you feel comfortable and inspired in. If not, 2019 is definitely the year you should complete your dream office renovation.
What Budget Do You Have?
If you’re going to be renovating your office space then it’s important you have a clear budget in mind. Once you have this you’ll be able to start putting together a plan of exactly how you would like your office to look. Remember, this is a space that needs to inspire you, so be as creative as you can.
Once your budget has been set and your design is finished, its time to get to work!
If You’re Not Renovating, Does It Need A Deep Clean?
If you found that you’re inspired by your office but it doesn’t make you feel comfortable, it may just be that you need to consider a deep clean. For an entrepreneur cleaning your office may be the last thing on your mind but you’ll be surprised at the difference it can make. Whether it’s carrying a deep clean of your floors or carpets, having a move around of furniture or wiping every surface from top to bottom – you’ll be thankful when it’s all over.
For more information about cleaning your office floors and carpets, you can visit this site: https://carrdiamondpolishingpads.co.uk/.
- Outsource Tasks That Take Up Your Time
Even if you’ve never considered it before, outsourcing could be the solutions to all of your time-management issues.
What Tasks Do You Have To Repeat On A Daily Basis?
If you’re looking to start outsourcing some of the work you have to do as an entrepreneur, the best thing to do is think about everything that you have to repeat on a daily, weekly or monthly basis. If it’s something you can create a simple process that can be duplicated by another team member, consider it a task that can be outsourced.
What Budget Do You Have To Outsource?
Once you know what kind of tasks you want to outsource within your business, you can start thinking about what kind of budget you have to do this. When you’ve worked this out, it’s time to start thinking about how you’re going to bring them on board.
How Will You Bring Them On Board?
Will you carry out interviews or ask people to apply online? Do they need to complete a test or show that they’re competent before you hire them? Thinking about all of these different aspects before you post your job advert will ensure the recruitment process is as simple as it can possibly be.
What are you going to do in 2019 to make it successful? Let me know in the comment section below.
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