No matter what service you’re providing, you need to discover ways of advertising your business so that new customers will discover what you have to offer. And whilst it might seem like an expensive or lengthy process, it will prove to be invaluable in the long term. Attracting clients and increasing profits, there are many benefits that you can reap from advertising and marketing your service business correctly.
Whether you’re a handyman, run a catering company or are an entertainer, the below six advertising tactics could be very beneficial in the future:
Start A Blog
In the modern-day, a blog or website can prove to be an invaluable resource. Helping to entice new customers, they will showcase your professionalism and show that you’re more than just the service that you offer.
Whether you opt for a professional website or create your own via website creation software like Wix, it’s the first step towards achieving higher sales.
An easy and effective advertising tactic, it will stand you out from the crowd amongst your competition – especially if you create a user-friendly and visually captivating blog that features interesting content.
Invest in Email Marketing
This might seem like an obvious technique, but it’s nonetheless important to mention. Email marketing is a powerful tool – especially if you harness it and create impactful content throughout them. A way of achieving new and repeat custom, it will catch your customer’s eye at a time that they might need your service.
With email marketing, however, it’s vital that you realize that sometimes less is more. And although it’s good to remind them of what you’re selling, you don’t want to overbear them with emails – this could result in them unsubscribing or simply marking them as ‘junk’ every time.
Post on Social Media
A lot of people who work in the service business are still not utilizing this tool as well as they should. Nowadays, social media is used by almost everyone around the world. A way of visually advertising your services to a wider audience, you’re opening up the opportunities for your business.
Through posting on Twitter, Instagram, Facebook and other platforms, you’ll see an increase in the attention that your company is getting.
Create Flyers
Although this might seem as though it’s stepping back in time, it’s still an effective way of gaining attention for your service business. Whether you post these in your local area or put them through doors of customers, it’s a traditional advertising method that will appeal to those who perhaps don’t go online as often.
Set Up A Google My Business Account
As a service business, Google My Business is a great resource in which to advertise your services. Acting as a business directory, there are three main benefits that you can take advantage of from the moment that you list your website on it:
- It will appear on Google Maps and through search, appearing the moment a user types in a keyword related to your service.
- It helps with SEO (Search Engine Optimization) making it easier for customers to find you.
- It allows for customer reviews, adding to your credibility.
Through Advertising on An Online Marketplace
As well as the above, you can also list your business’ service on an online marketplace. A forum in which you add a description about your services, how much you will charge, your location, etc. the possibilities with business listings are endless.
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