Are you running a social media campaign as part of the marketing for your business? If so, then you do need to think about how to get the most out of this option. There are a few possibilities to consider here. If you take this advice you’ll find that your potential grows dramatically.
Diversify
One of the best options when building a social media campaign is to work to ensure that it is as diverse as possible. You can start by thinking about running your campaign across different networks and changing the content so that it matches or provides the best results. However, the content that you offer should also be different. You should be providing blogs, quick updates, links, videos, images, and infographics. It’s important that any content that you do add matches the level of quality that your customers expect. So, if you are adding a video to your feed, make sure that it was created using a professional video production company.
Follow the 80:20 Rule
A lot of business owners will make a mistake and believe that social media should be used for pure promotion. However, this is not the case and the reality is that if you do this you will be limiting the power or potential of your campaign. Instead, you need to ensure that you follow the 80:20 rule here. This is simple to understand. 20% of the content you produce should be pure promotion. The rest should provide value to your customers and followers. By doing this, you can ensure that your social media is a valuable resource. You can also set yourself up as an expert that customers can trust. This is always going to provide great benefits to you. Some business marketers would even suggest that it’s more 90:10.
Use Your Followers
Another great way to use social media is to ensure that you are able to get the most out of your followers. It’s possible to use the followers you have and guarantee that they are going to be able to push up your campaign. You can do this by taking complete advantage of user-generated content. When followers create content that could be beneficial to your campaign, remember to retweet or share the content. This could be as simple as a positive review from your customer. Remember, other clients, are more likely to trust their word then direct marketing from your business. If you are struggling to get user-generated content, you can set up promotions and challenges to encourage them to engage. You can also engage with them directly by opening up conversations. This is a great way to get to know the followers and customers of your business.
We hope you love these ideas and look forward to incorporating them into your own social networking marketing campaign. Remember, social media is a powerful tool for any business. You just need to make sure that you are using it the right way to gain the best results.
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