3 Essential Parts of Marketing Your Product
by Jonas Saulk
Whether you are introducing a new iteration from a line of products or you are bringing something new to the market, it’s always important to create a strategic campaign and get every detail of it right to sell an item or service. It covers even the more seemingly minute details that have the biggest impact throughout a campaign.
- Imagery
Even counting aside the fact that often, first impressions do matter when trying to get people, visuals do a lot to help your product stand out, hook interest, and be memorable. That is why getting the right product photography services are so important from the beginning of the campaign.
Numerous studies have revealed that using compelling visuals can affect people’s reactions because they are quicker and easier to retain than words and plaintext. But settling for any old basic presentation (or even getting poorly made ones) can hurt your brand instead of helping it.
Good visuals can send a specific core message that you want consumers to receive within a tenth of a second. Well-done placement, lighting, and composition can help people to remember your product longer and more often. If you make use of weak visual cues, your campaign may end up forgettable at best and even laughable at worst.
- Logo
Retention is a big deal when it comes to brand campaigns. When people start linking certain ideas and aesthetics to your brand, that means you’ve effectively taken charge of that imagery. It compliments the first factor in that it affects how your consumers process and record your brand in their brains by way of visuals.
Your brand in itself should have a memorable logo that doesn’t look generic or copied. On top of that, setting a specific logo for your product can have the same effect. Even the look of your logo gives people a feel of the kind of product you’re selling. So, don’t settle for anything that only looks good. It’s essential to ensure that your color scheme, font, and sizing all fit into the product you are frontloading. A good logo not only reels people in but can help develop brand loyalty.
Even the biggest brand logos are remembered with some mistakes by 84% of consumers, so what more if a smaller brand uses a forgettable and generic one?
- Messaging
Your brand’s voice can be the deciding factor that makes you distinct from every other competitor out there vying for the consumers’ attention. This factor follows through on a product campaign. Developing a tone, a key message, and basic communication guidelines can help solidify your campaign within people’s minds.
Consumers tend to use taglines and even sentence structures as ways to reference products. It stems from well-aligned and properly implemented campaign messaging. Take the time to flesh this all out before diving into your peripherals. Not only would you want to be distinctive among other brands, but you would also want your main campaign product to stand out from the rest of your existing offers. Finding the perfect balance between being different enough but sounding like the same brand is crucial. Too many brands make the mistake of veering too far into one side or the other in an attempt to capture new audiences and please loyal ones.
These details may all be small parts of the bigger picture, but they are significant in terms of the impact they can create with the outcome of a product campaign.
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