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Success can be difficult for lots of reasons, but one of the most pressing is that it spurs you to experience more and more success. This impulse can be seen in the most successful business people in the world. For example, in a profile of Facebook CEO and founder Mark Zuckerberg (who started the company when he dropped out of Harvard in 2004 at the age of 19 and who is now worth over $59 billion), he is described as still caring about all the little things that he thinks are not perfect, and he still wants to write code too. That sort of dedication is what makes him successful. It is also what prompts him to seek more success (not for his own sake though since he and has wife have pledged to donate 99% of their shares in Facebook to charity in order to attempt to eradicate disease around the world). In any case, finding that you have a successful small business will inevitably make you feel as if you want to run a successful large business. It may be that you’ve established a loyal customer base in your part of the world and you feel that there is nowhere else to expand. Well, there is the rest of the country of course. However, making the transition from a small local business to an organisation that competes on a national level is not an easy thing to do. It will be expensive and the competition that you experience from your rivals will only become more intense. If you are thinking about trying to grow (both financially and in the scope of your services), here are a few things to consider:
One of the things that you’ll notice about massively successful companies is that they have offices in many parts of the country (or the world, like Google, which has offices in California, New York, London, Paris and many other major cities). There are a few reasons for this. Growing your company will obviously necessitate that you take on more employees and they all need somewhere to work. Besides, the United States is so big that it encompasses several time zones. Being able to assist customers wherever they are and at the time that suits them is an important part of being successful on a national scale.
Something else that major national companies have in common is the extent and efficiency of their infrastructure. Whatever you sell, the chances are good that at some point you will need to move it and for that, you’ll need your own fleet of vehicles and drivers. This can obviously be quite expensive so outsourcing this part of your business may be a good idea. Besides, you need to choose exactly what type of transit is best for your needs. This could include things as conventionally simple as Pallet Delivery to more expensive options like using cargo planes.
Logistics aside, the most important factor in succeeding in the world of business all over the country is hard work and dedication. While becoming the most successful small business in your area may have been tough, conquering the national market is an altogether different story.
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