Setting up a new business is a lot of hard work, so when it comes to the launch, you want to ensure that your business gets noticed. After investing chunks of your time and money, along with plenty of blood, sweat, and tears, you’re likely to want to shout from the rooftops when your business is ready to launch! After all, the hard work involved in getting your business to this point is most definitely worth celebrating!
Here are some ideas on how to get started:
Advertising
If you have a budget for advertising, now could be an excellent time to put some of it to use. Carefully planned advertising strategies will get your business noticed and should be able to provide measurable results. Always consider your return on investment when choosing to advertise, and think about the exact results that you want to achieve along with who you are targeting with your advertising.
Social Media
Harness the power of social media by creating a buzz about your business’ imminent launch on relevant social media platforms. Posting updates on how your business is almost ready to open and preparing for launch day will build excitement among potential customers and start to create awareness of your brand. Be sure to monitor your social media accounts for questions and comments so that you can respond promptly.
Giveaways and competitions are also a popular way for new businesses to promote themselves on social media prior to launch. If you decide to run a competition or giveaway make sure that you check out the rules for running these on each social media platform to avoid getting yourself into trouble before your business has even opened!
Connect with other non-competing local businesses on social media, and they may return the favor by following you!
Publicity
If your business does something special that’s newsworthy you may want to send out a press release to relevant media outlets, such as trade publications, or local newspapers, to generate some publicity. Sending out a press release is especially relevant if your business is in some way unique or novel, or satisfies a specific need within the community. If your business fits into one of these categories, it’s likely to be of interest to local media outlets at the very least, and may earn you some free publicity in the process!
Launch Event
Hosting a launch event is an excellent way of getting your business known in the local community and beyond. The specifics of your launch event depend very much on the type of business that you are opening. For example, if you were opening a new restaurant, you may want to invite food bloggers to come along to the launch event along with food journalists, to sample your food and explain more about the concept behind your new business and why you decided to set it up. Press events like this can help your business appear multiple times in various reviews and write-ups and reach a wide audience.
When it comes to the jobs we do, traditionally we’ve been told to always look for the ones that pay the post, and given the economy we live in this is definitely a piece of advice that’s quite understandable. However, it’s more than possible to have a job that, not only pays well, but is one where you have fun, too. The thing is, you’re going to be spending a lot of time working in your life, possibly in the same or similar jobs, so it’s definitely something you need to be able to enjoy properly and not feel like you’re giving up your life for something you hate.
So, if you’ve been struggling to find a job that you not only like, but that pays well, then in this post we’re going to help you with just that by sharing with you some of the best high paying jobs that are also a lot of fun to do.
Personal trainer:
Although fitness has been a growing industry for many decades already, it really seems like right now is the time to be getting in on the action and joining this industry if you’re someone who’s interested in it. Not only because more and more people are starting to wake up to the fact that health and fitness go hand in hand are being more proactive about their approach to getting themselves fit, but because it’s one of the industries that’s seeing a massive increase in where people are willing to spend money in order to achieve the level of fitness they desire.
Of course if you’re someone who enjoys fitness, then this is definitely an area where you’ll find yourself having a lot of fun, and really it’s the perfect job if you want to have a good combination of fun and high salary.
When working as a personal trainer, you can either work as an employee for a place like a gym where you’ll have a set amount of customers booked in with you each day, or you can work for yourself and book your own clients. Either way, the earning potential is high, the fun factor is definitely there, and it’s a job that allows you to be creative since you’re going to be making things like personalized fitness and even nutrition plans for your clients.
Engineer:
Engineering is an industry that’s certainly been around for a long time, but the reason it stands out and is still one of the best careers to have in terms of fun and finance is because of how it’s allowed itself to move with the times instead of refusing to budge and staying stagnant like so many others did. Engineering is a very wide field, so whether it’s working as a computer engineer, a mechanical engineer, or even working in a more niche position where you design things like AdBlue tanks, there are really a lot of opportunities in engineering and they pay very well because engineers have to go through so much training and because their jobs are highly skilled and require a lot of attention to detail to ensure that things are made safely. So, if you’re looking for a secure job that, not only pays well, but is a lot of fun, then engineering could be a great choice for you.
Coach:
The coaching industry seems to have exploded in the past decade, and it’s certainly not going to be going away anytime soon, and in fact is set to grow even bigger over the next 5 years, so if you’re someone who loves to help people overcome challenges in their life by guiding them to find their own solutions then coaching could definitely be a good option.
One of the best things about working as coach is that you can pretty much work from anywhere and you can work with clients all over the world using your computer or phone thanks to the internet and social media making this far easier than it’s ever been.
You can set your own hours, set your own prices, work with interesting people and make a lot of money doing something that’s fun, satisfying and allows you the freedom and flexibility you want in life. Whether it’s coaching people on things like relationships, health, parenting, nutrition, business, or any other area, there are so many ways that you can help people as a coach these days.
We hope that this post has helped you identify some of the areas you may want to consider looking into if you’re in search of a job that’s high paying and also a lot of fun, and also shown you that you don’t have to choose between one or the other.
When you’re a new business owner, you’ve got to throw your chips in with all the right people, and in all the right places. You’ve got a company to establish, and you’ve only got a limited budget for the time being – you need to know you’ve got people to help hold you up, and spur you on when you need it. After all, a business is rarely ever launched alone, and it’s hard to expect yours will be.
So let’s make sure you’ve got some ideas in the bank about what you can do when you’re just starting out in the self employed world. You’re doing a big thing here; there’s plenty of resources to make sure you can go far.
The Idea of Simplicity
First of all, make sure you’ve got the right mindset. Starting a business can be complicated, of course, and thinking of the process as one big picture can make it a lot scarier to face. So try to break establishing a company down to the little details, and keep things a lot simpler as a result.
An IT Support Service
The technology in your office or shop front are going to be integral to how well your new company runs. You’re going to be using a company network to keep all of your desk computers connected, and you’re going to be using chip and pin machines, electronic checkouts, or even just a secure website server to make your profits. Customers like the easy of paying via the digital world, after all, and it makes your job easier too.
And that means you’re going to need to rely on an IT support service, to make sure you’ve always got an expert on the other end of the phone should you run into any technical problems. But you don’t have the resources to hire out your own department like the rest of the corporate world, that’s the main problem here. Which is why a company such as charlesit.com could be a good fit here, as for a small business, you’re going to need a dedicated team of individuals on hand at all times to keep things running smoothly.
The Use of Pre Orders, etc.
You want to make money as soon as you can, don’t you? Small businesses have to take their profit margins seriously from day one. You need to set up a cash flow as soon as possible when you’re just starting out and expecting to make it in the modern market, and that means you need to utilise presale methods.
You need something to attract the customers in as soon as you announce yourself to the world, and early access to your new and revolutionary product, or opening day money saving promotions, are both good ways to do so.
You’re going to need a whole support team around you when you’re starting a company, so make sure you’re aware of ideas like these to make this network a lot easier to craft.
Want to get the most out of your startup budget? Here is a brief guide to help you to put your funds to good use by knowing when to skimp and when to splurge.
When to skimp
Premises
Most companies don’t need physical premises in the beginning. Office-based work can typically be carried out from home. Retail stores can meanwhile begin life as online stores and market stalls. By not investing in separate premises, you could save huge costs such as rent/mortgage, energy bills, extra equipment, maintenance and property taxes. Once you’ve established a brand and a steady revenue, it could then be a sensible idea to upgrade your premises.
Employees
A lot of start-ups also don’t need a huge team of employees. You may find that you’re able to save money at first by hiring part-time staff or by outsourcing roles rather than hiring full time employees. You certainly don’t need to be hiring assistant managers in the beginning.
Marketing
Marketing is essential when launching a business, however you don’t need to pay a lot for it. In fact, a lot of initial marketing can be easily DIYed. When it comes to web design, consider creating your own site using a free website builder like WordPress – this could be all you need as a start-up. You can also do your own social media marketing and do your own networking without having to pay for professionals.
When to splurge
Market research
A lot of companies underspend on market research. Understanding your audience’s needs is vital as a startup and you should invest money into research strategies such as surveys and organised focus groups. This can help you to create a product/service that you know people are going to love.
Technology
As a startup, it can be a struggle to compete with more established companies. One way in which you can have the edge over these companies is by using the latest technology available – most established companies will still be using older tech out of convenience. It could be worth investing in start-up IT support to help you choose the best tech options. Cloud technology, analytics and smart technology are just three tech trends that are very hot at the moment and could be worth taking advantage of.
Insurance
A lot of business owners make mistakes in the beginning that can lead to lawsuits. Consider investing in a general business insurance scheme that will cover you in the event of a claim. Some insurance is compulsory such as employer’s liability insurance if you’re planning to employ staff. Don’t skimp on these compulsory schemes.
There are media reports aplenty on the damage being caused to the environment, so as a citizen of our beloved planet, it is your ethical responsibility to do your bit to protect the world we live in.
Still, if you are dragging your feet regards better green practices, know that by doing so, you will also benefit your business. While you shouldn’t need an incentive to be eco-minded, knowing that it makes perfect business sense might be the kick up the backside you need.
Going green will reduce company costs
Are you looking to maximise your business profits? Going green will help you to do so. By forming green habits, such as turning off appliances when they are not in use, you will save on your electricity bills. By digitizing your files with PaperSave, you will reduce paper and printing costs. By purchasing energy-efficient equipment, such as Energy-Star labelled printers and computers, you will cut down your utility bills. And by doing each of these things, you will then have a greater capacity to save money and spend more on items your business needs.
Going green will improve your reputation
A business can live or die based on its reputation, so if you want to avoid allegations of bad practice, be they slanderous or otherwise, know that by going green, you will turn the tide of public favor towards you. After all, would you do business with a company that was behaving unethically? We are imagining not, so consider your local community. By doing such things as using sustainable materials in your packaging and eliminating the waste you send to landfills, the public and your local media will have less reason to slam you. As a result of this, you might have more customers coming your way, especially when your nearest rivals are failing to show their green credentials.
Going green will improve employee morale
A happy employee is a productive employee, so by applying green principles to your business, you will impress those members of your staff who are keen to do their bit for the environment. And by using green initiatives, such as allowing for telecommuting, you will both cut down the commuter traffic on the roads, and improve your employee’s morale further by giving them the opportunity to work from home. It’s also worth noting that by going green, you are more likely to attract the best hires from the millennial workforce, as according to this engagement study, 64% of millennials take into account a company’s environmental commitments when they are deciding on where to work. Not only will this benefit your business, but it will give you a further foothold over your competitors in the cutthroat business world you operate in.
So, if you haven’t fully gone green within your business yet, perhaps now is the time to do so. With a reduction in business costs, an improved reputation, and happier and more productive employees, the benefits to your business are clear. It makes perfect business sense, and alongside the world-saving benefits too, you would be foolish not to take action soon.
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