If you’ve ever considered starting a copywriting business because you feel like you’re talented in putting words together in a way that gets people to take action – specifically when it comes to getting them to buy something, and you think you’re passionate about it, then this could absolutely be a great career choice for you.
Not only do copywriters enjoy highly interesting and varied careers, but they also make great money when they understand how to market themselves properly and actually get the good clients (let it be known that just because a client wants to hire you, doesn’t mean they’re a good client).
However, you may be wondering how exactly to get started as a copywriter, so in this post, we’re going to share with you exactly how to go about that.
Choose a niche:
As the very first step of starting any business – but especially a copywriting one, you need to know what your niche is. Your niche is basically the one area that you focus on specializing in better than your competitors. For example, you could choose to niche down into working for the medical industry, you could niche down even further where you only write copy that pertains to certain pieces of medical equipment, or you could choose to work for technology companies like https://www.profisee.com/master-data-management-what-why-how-who – additionally, you could choose to not niche by industry but by copy type. For example, only web copy, or only marketing copy such as blog posts, email newsletters, brochures, etc. The point is that choosing a niche is what helps your ideal clients identify you among the sea of generalists who write a bit of everything, but don’t really do anything to an expert level.
Choose your services:
Once you know what niche you’re going to be focusing on, then it’s important to know what services you’re going to be offering within that niche. It’s best to start off with a few core services, such as blog posts and newsletters and then work into more services, but the main point of your services is that they should be seen as valuable and get results for your clients.
Choose your pricing:
Pricing is always a tough one for business owners, since there’s no rules. You don’t want to charge too high and risk pricing yourself out, but you also don’t want to price too low and not be taken seriously. So, when it comes to pricing, the best thing to do is work out what you need to survive each month and then add on a little extra for the hours that will be considered un-billable to your client, but that you’ll actually be doing work on.
Get a website:
A website definitely isn’t essential, but it’s going to help a lot if a client wants to check out what you do and if you can help them, so even if it’s just a one-page WordPress site where you can post some examples of your work and a bit about your services, then it’s going to make a big difference in the eyes of your clients.
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