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By Brian McKay
Getting noticed is one of the significant problems for small business owners. In today’s world, so many startups are popping up every day that it can be challenging to keep track of what’s hot and what’s not. But do you just leave publicity and media to the experts?
But, now more than ever, it is essential to get your name out there. For every great idea that you have, there’s a chance that someone else has thought of it, too. The difference between their success and your success is that you will be the one to make the most money from it and see your name in lights. But that won’t happen unless you get out there.
ATTENTION AT THE CONVENTION
Business events and conventions are a great way to get your name out there and find crucial networking contacts. But no one is going to care about what service or product you have to offer if you are sitting behind a boring old desk with a couple of pamphlets spread across.
Your booth at these conventions needs to be eye-catching, attention-grabbing and arouse interest in potential investors. For times like these, companies such as Studio Mojo are perfect for wowing potential clients, customers or investors and attract them towards your company.
For many, this booth will be the first interaction that a new customer has with your business. Demonstrating that you are willing to go the extra mile to grab their attention proves to them that you are a determined individual with your eye firmly focused on success.
ITCHIN’ TO BE PITCHIN’
But it isn’t ever enough to just have an eye-catching, exciting booth. While it may attract initial interest, your business is what is going to make people decide whether or not to stay or move along.
For times like this, having the perfect elevator pitch is a must. Being able to sell your business to strangers in less than one minute can lead to great success in the future. By proving to those interested that you understand your business and have obsessed over all the fine details that less motivated business owners may otherwise neglect you will win a lot of respect and stand out in an ocean of monotony.
See advice on perfecting your pitch here, but above all else, the key to impressing potential investors is that you demonstrate enthusiasm and passion. Proving how excited you are about your product will naturally influence those around you.
TIME TO GET ONLINE
Having a strong online presence is essential for any new business owner. So much time is spent browsing the internet nowadays that it would be a waste of money not to invest in an expansive online and social media strategy.
For the average consumer, the only way they will find out about your business is by looking online. A brilliant digital marketing campaign is therefore essential if you want to spread the word of your world-changing, industry-disrupting new business venture.
Creating profiles on social media such as Facebook, Twitter, and LinkedIn is a surefire way to keep customers up to date on what’s happening with your business. Furthermore, demonstrating that you understand the type of client your business craves will only bring about more considerable interest. Much like conventions and events, social media is an excellent way to discover new clients and have venture capitalists discover more about your business that could potentially lead to investment.
COLLABORATE AND LISTEN
Just don’t stop. Without the help of local and established businesses in your area, you will significantly diminish any chance of further growth. It is wise to work alongside local businesses that will offer customers perks if they patronise both your business and whichever business you choose to partner.
Collaboration is the key to innovation. Sharing ideas with local and like-minded business owners can be beneficial for everybody in the long run and helping one another with promoting business can lead to further, more significant financial success in the future.
Additionally, when starting your business and looking to get noticed, these established companies will be able to share their experiences with you. From here, you can learn what and what not to do if you hope to see your business blossom. This is especially helpful if you start a business in a new and unfamiliar part of the country.
Everybody wants to get noticed, but it can be difficult at first to get your company’s name out there. As with most things in life, hard work and determination pays great dividends if you put the effort in. Promoting your brand, not getting discouraged, and ensuring you are the first to arrive and last to leave at any event, convention or showcase will set you well on your way to tasting victory, while others falter.
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