According to some people, the worst thing about running your own business is that you never seem to have enough time for everything. If you have started feeling the heat and would like to focus on the jobs that will take you further, it might be time to automate or outsource some of the lower priority jobs. Running your business should not be about staying up until 10 p.m. to submit your accounts or sending out marketing emails manually, while picking up customer calls late at night. Below you will find a list of seven things you might want to outsource to free up time and let yourself focus on what matters you the most.
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Accounting
Unless you enjoy looking at numbers for days, you might want to outsource your accounting to a local firm. They will start off knowing what they are doing, and have up to date information on the latest legislation. No matter if it is only you in the business, you will have to make sure that all your income and expenditure are accounted for and you are ready for an inspection at any time. If your books are in order, you will also have a better chance of securing larger jobs or tenders.
Tax Planning
In case you have just started your business, you might not be an expert at maximizing your profits and making the most out of your tax allowances. At the same time, you will not be aware of the latest developments in policy. Your tax planning expert will know what to be careful with and which activities can raise a red flag. From state legislation to reporting requirements and the IR35, there are simply too many things to look out for. You can learn more about IR35 here and talk to a taxation professional about the best approach for your business.
Online Marketing
If you are busy building your strategy or developing your product, you are not likely to have time for creating online marketing campaigns. You might want to sit down and brainstorm with a local sales funnel expert to tailor your promotions to the needs of your small business. You can get loads of marketing tasks automated and put set-and-forget systems in place, so you can make the most out of your online presence while working on product creation, joint ventures, and recruiting partners.
Market Research
No matter how superior your research skills are, you will have to make sure that you get the right information in front of your eyes at the right time. While you might be able to complete the market research yourself and get the same information, time is money. You might be better off talking to an industry expert who knows which reports and statistics to check to give you a growth prediction, a competitive analysis, and come up with actionable recommendations.
Social Media Management
If you are not a big fan of social media, and can’t see how it will help you succeed in your business, or you get easily distracted and lost looking at forums and blogs, you are better off leaving this job to the professionals. While it takes a lot of trust to let others handle your company’s online presence and monitor your reputation, if you find the right person, you will save a lot of time and make your business more visible and more productive at the same time.
Customer Service
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If your work involves work that requires a hundred percent of your focus, you don’t want to lose the thread when the phone rings. Customer service quality, on the other hand, determines your success, so it needs to be taken seriously. If you find a professional virtual assistant who will answer your customer calls and online queries, you will be able to take action once you are not busy working.
Public Relations
Public and media relations take up a lot of time. You might not want to attend every exhibition and convention and chase up local papers with a press release or feature article idea. Thankfully, you don’t have to. There are plenty of professionals who will represent your business and already have established channels to distribute your brand messages.
When there is not enough time to do everything that needs to be done in your business, it might be time to think about outsourcing some of the specialist or lower level jobs to professionals. You will not only save time and money but also reduce your stress levels at the same time.
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