You shouldn’t need a reason to go green.
There are media reports aplenty on the damage being caused to the environment, so as a citizen of our beloved planet, it is your ethical responsibility to do your bit to protect the world we live in.
Still, if you are dragging your feet regards better green practices, know that by doing so, you will also benefit your business. While you shouldn’t need an incentive to be eco-minded, knowing that it makes perfect business sense might be the kick up the backside you need.
Going green will reduce company costs
Are you looking to maximise your business profits? Going green will help you to do so. By forming green habits, such as turning off appliances when they are not in use, you will save on your electricity bills. By digitizing your files with PaperSave, you will reduce paper and printing costs. By purchasing energy-efficient equipment, such as Energy-Star labelled printers and computers, you will cut down your utility bills. And by doing each of these things, you will then have a greater capacity to save money and spend more on items your business needs.
Going green will improve your reputation
A business can live or die based on its reputation, so if you want to avoid allegations of bad practice, be they slanderous or otherwise, know that by going green, you will turn the tide of public favor towards you. After all, would you do business with a company that was behaving unethically? We are imagining not, so consider your local community. By doing such things as using sustainable materials in your packaging and eliminating the waste you send to landfills, the public and your local media will have less reason to slam you. As a result of this, you might have more customers coming your way, especially when your nearest rivals are failing to show their green credentials.
Going green will improve employee morale
A happy employee is a productive employee, so by applying green principles to your business, you will impress those members of your staff who are keen to do their bit for the environment. And by using green initiatives, such as allowing for telecommuting, you will both cut down the commuter traffic on the roads, and improve your employee’s morale further by giving them the opportunity to work from home. It’s also worth noting that by going green, you are more likely to attract the best hires from the millennial workforce, as according to this engagement study, 64% of millennials take into account a company’s environmental commitments when they are deciding on where to work. Not only will this benefit your business, but it will give you a further foothold over your competitors in the cutthroat business world you operate in.
So, if you haven’t fully gone green within your business yet, perhaps now is the time to do so. With a reduction in business costs, an improved reputation, and happier and more productive employees, the benefits to your business are clear. It makes perfect business sense, and alongside the world-saving benefits too, you would be foolish not to take action soon.
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